Reading Time: 5 minutes Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. This is an especially valuable strategy as the holidays approach, because anyone serving your local market is trying to come up with unique opportunities to entertain and…
Book Marketing Ideas and a Checklist for Author Events
Reading Time: 5 minutes I love events and my mind just starts racing with all the fantastic book marketing ideas! But a big part of creating book marketing ideas is also ensuring they get executed, and by creating a checklist in prep for your next (or first!) author event you can be sure you’re not leaving anything critical out.…
Book Promotion Ideas for Successful Author Events
Reading Time: 6 minutes In a world of social media, email and online events, there’s something very special about in-person author events, and I want to give you some book promotion ideas for making these hard to come by marketing opportunities a reality! Author and book events can be a great way to generate local media as well. In…
Book Promotion Ideas for Author Events in Creative Venues
Reading Time: 6 minutes If you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost everywhere? A book event at a local brewery? Of course! Think out of…
Local Book Promotion That Really Works
Reading Time: 4 minutes I’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure thing every single time. The more control you have over the…
15 Secrets to Selling More Books at Events
Reading Time: 9 minutes Maybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these events, without any kind of real insight into what it takes to…
5 Ways for Children’s Authors to Sell More Books Locally
Reading Time: 3 minutes Co-host events in bookstores and creative venues Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as a long-term strategy to sell more books. When it comes to events, introduce yourself to local indie bookstores,…
Book Marketing with Events: Your Checklist
Reading Time: 4 minutes Adding author events to your book marketing arsenal is a great way to build your local fan base and plant seeds for future sales and long-term support. Check out our posts on prepping and pitching events and unique venues, then use the below checklist to ensure you’re covered and ready to entertain the crowds! Events…
Beyond the Bookstore in 2016: Plan a book event somewhere unique!
Reading Time: 4 minutes Sometimes getting in front of your buyer may be the best way to make a sale, and while it’s become harder and harder to gain access to your reader via bookstores, there are still a lot of opportunities out there to do a book event. Craft & Gift/Holiday Fairs: Though we often think of Craft…
Got a Google Hangout or some other online event?
Reading Time: < 1 minute Consider promoting it in Eventbrite. It’s a great way to draw more interest to your online event. People gather there to find out about things happening in their area of interest, both online and off. If the event is free, you can promote it on Craigslist, too. It’s pretty old school these days but it…