Reading Time: 2 minutes Music lifts the spirits – and so does dancing! So we’ve come up with a way to (hopefully) help you keep your spirits up during this challenging time and win cool stuff in the process. The rules are simple: Record yourself dancing to one of the songs on the Spotify playlist below. It can be…
Coronavirus has Canceled Events: Five Tips to Save Your Book Marketing and Promotion
Reading Time: 4 minutes Right now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last week, the gasp in the publishing industry was evident. But our…
How to Promote Your Self-Published Book to Libraries
Reading Time: 4 minutes National Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book marketing time on libraries or who have been burned before, pay attention, because…
How to Market a Book (and Yourself) on LinkedIn
Reading Time: 5 minutes For most authors, learning how to market a book on social media is all part of our overall book marketing plan. But it’s not always easy – different social platforms attract different types of readers. If you’re a non-fiction author you’ve probably considered pushing more information to LinkedIn and building a profile there, but how…
Hosting Local Author Events in Non-Traditional Venues
Reading Time: 5 minutes Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. This is an especially valuable strategy as the holidays approach, because anyone serving your local market is trying to come up with unique opportunities to entertain and…
Book Marketing Ideas and a Checklist for Author Events
Reading Time: 5 minutes I love events and my mind just starts racing with all the fantastic book marketing ideas! But a big part of creating book marketing ideas is also ensuring they get executed, and by creating a checklist in prep for your next (or first!) author event you can be sure you’re not leaving anything critical out.…
Book Promotion Ideas for Successful Author Events
Reading Time: 6 minutes In a world of social media, email and online events, there’s something very special about in-person author events, and I want to give you some book promotion ideas for making these hard to come by marketing opportunities a reality! Author and book events can be a great way to generate local media as well. In…
Book Promotion Ideas for Author Events in Creative Venues
Reading Time: 6 minutes If you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost everywhere? A book event at a local brewery? Of course! Think out of…
Local Book Promotion That Really Works
Reading Time: 4 minutes I’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure thing every single time. The more control you have over the…
15 Secrets to Selling More Books at Events
Reading Time: 9 minutes Maybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these events, without any kind of real insight into what it takes to…
