Reading Time: 4 minutes I’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure thing every single time. The more control you have over the […]
15 Secrets to Selling More Books at Events
Reading Time: 9 minutes Maybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these events, without any kind of real insight into what it takes to […]
5 Ways for Children’s Authors to Sell More Books Locally
Reading Time: 3 minutes Co-host events in bookstores and creative venues Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as a long-term strategy to sell more books. When it comes to events, introduce yourself to local indie bookstores, […]
Locally Grown Book Marketing for Indie Authors
Reading Time: 3 minutes Book marketing to national media has becomes increasingly competitive. We’ve seen a dramatic increase in how effectively indie authors have been able to leverage their communities and local media. Don’t get caught up in Amazon ranking and social media schedules. As an indie author, part of your focus should be local. Build your brand. Reach […]
Book Marketing 101: Creative Ways to Plan Author Events in Non-Bookstore Markets
Reading Time: 5 minutes If you’ve been looking for ways to promote your book through creative book marketing, take heart. You have gotten more no’s than yes’s when trying to plan book signings at local bookstores. Don’t let that deter you! What if I told you I’ve set up successful book signings almost everywhere? A book event at a […]
Book Marketing with Events: Your Checklist
Reading Time: 4 minutes Adding author events to your book marketing arsenal is a great way to build your local fan base and plant seeds for future sales and long-term support. Check out our posts on prepping and pitching events and unique venues, then use the below checklist to ensure you’re covered and ready to entertain the crowds! Events […]
Bolster Your Book Marketing with Successful In-Person Events
Reading Time: 6 minutes Ask them what In a world of virtual connections, email and lots of online events, there’s still nothing like in-person book events, talks and signings as part of your book marketing repertoire. And while they’re harder to come by, thanks to the ever-shrinking bookstore market, they can still be a valuable part of any author’s […]
Beyond the Bookstore in 2016: Plan a book event somewhere unique!
Reading Time: 4 minutes Sometimes getting in front of your buyer may be the best way to make a sale, and while it’s become harder and harder to gain access to your reader via bookstores, there are still a lot of opportunities out there to do a book event. Craft & Gift/Holiday Fairs: Though we often think of Craft […]
Got a Google Hangout or some other online event?
Reading Time: 1 minute Consider promoting it in Eventbrite. It’s a great way to draw more interest to your online event. People gather there to find out about things happening in their area of interest, both online and off. If the event is free, you can promote it on Craigslist, too. It’s pretty old school these days but it […]
Beyond the Bookstore: Holding Book Events in Non-Traditional Venues : Tip #37 of 52 Ways to Market Your Book
Reading Time: 5 minutes Welcome to Tip #37 of our 52 Ways to Market Your Book! Want the complete book of tips? Get it here! Beyond the Bookstore: Holding Book Events in Non-Traditional Venues If you’re tired of hearing “no” every time you try and secure a book signing, take heart. Signings have become a lot more challenging since […]