Reading Time: 3 minutes Pumpkin Spice and Everything Nice! As we head into the homestretch of 2020, it’s a good time to think about ways to tie book marketing and promotion to gratitude and gifts. In “Get Your Book into Gift Guides!” – Episode 12 of our Book Marketing Tips & Author Success podcast – we go deep in…
Facebook Profile, Facebook Page or a Group – Which One Do You Need? (Book Marketing Podcast)
Reading Time: 2 minutes This is our first listener inspired book marketing podcast! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group. But wait! We covered so much more in our podcast episode on…
Are Blog Tours One of the Best Book Marketing Strategies? (Book Marketing Podcast)
Reading Time: 2 minutes There are book tour companies, so firms that “tour” a book on a particular schedule and then there are firms that pitch your book to bloggers, typically as part of a multi-faceted approach, but which one of these is included in our list of the best book marketing strategies? Some tips for what works and…
The Best Book Marketing Ideas for the Pandemic (Book Marketing Podcast)
Reading Time: 4 minutes To say the best book marketing ideas have evolved in 2020 would be an understatement. With author events canceled, book tours rescheduled for who knows when – and book releases moved – the publishing world has seen a lot of change. But the thing is, books are still selling. Perhaps now more than ever. Escapism…
How to Reach Bookstagrammers (Book Marketing Podcast)
Reading Time: 3 minutes In a recent episode of our book marketing podcast we covered how to reach Bookstagrammers, and how leveraging the fabulous Instagram platform can really help boost your exposure to serious book lovers and genre fans. Below are some stand out excerpts from the show, but it doesn’t cover all the tips we shared, so we…
Book Marketing Tips for Promoting an Older Title (Book Marketing Podcast)
Reading Time: 4 minutes In a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the show, but it doesn’t cover all the tips we…
Timing Your Book Launch (Book Marketing Podcast)
Reading Time: 3 minutes There is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be discussing whether or not your book is too…
How to Pitch Your Book to Big Media Outlets (Book Marketing Podcast)
Reading Time: 4 minutes I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s…
Using Goodreads Giveaways in Your Book Promotion (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print giveaway. There are benefits to both. I love doing eBook giveaways for my books, because…
Maximizing Goodreads Through Networking (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads has over 80 million global members and is owned by Amazon – so despite the love-hate relationship many authors have with the Goodreads community, at the end of the day it will really serve you well to ensure you have a well-optimized, professional profile. Why? Because Goodreads is full of readers! Dedicated genre readers…
