Reading Time: 9 minutes As a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of authors in any given year, covering every genre…
How to Market a Book by Being a Better Fan
Reading Time: 5 minutes If you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t considered how to market a book by being a real fan of your genre. And while that suggestion may not scream SALES to you, it’s actually the book…
How to Market Your Book Using Competing Book Titles
Reading Time: 6 minutes As an author you’ve probably been told to look at competing book titles through multiple stages of your journey from writing, to publishing, to figuring out how to market your book to the right readers. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, how to price your book, or determining the…
How to Promote an eBook with a Limited Time Discount
Reading Time: 6 minutes As authors we know we should promote an eBook with a variety of strategies, one being limited time discounts. But many of us have also done an eBook promotion and didn’t get a great number of downloads. So, do you try again or throw in the towel? If you’ve been following me for even a…
How to Launch a Book with More Pre-Orders
Reading Time: 4 minutes Knowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role, and what works in marketing and promotion definitely changes. So I want…
5 Smart Book Promotion Ideas for Marketing Poetry Books
Reading Time: 4 minutes Poetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert Frost, but unfortunately it ignores the reality that marketing poetry books is not easy, and coming up with book promotion ideas that align with the spirit of poetry can be quite…
How to Market Your Book and Why it’s Never Too Late
Reading Time: 6 minutes It’s never too late to figure out how to market your book the right way. That’s a fact. The key is taking a critical look at what went wrong the first time, and understanding what you need to do to fix it. And fixing it often means taking the leap into revising and re-releasing your…
Book Promotion Ideas for Finding and Pitching Book Clubs
Reading Time: 4 minutes When a lot of authors start brainstorming book promotion ideas, they find themselves thinking about professional reviews or securing interviews with big media outlets, and they think this is the way to sell more books. That’s because most authors either don’t realize, or lose sight of the fact, that 95% of books are bought based…
Hosting Local Author Events in Non-Traditional Venues
Reading Time: 5 minutes Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. This is an especially valuable strategy as the holidays approach, because anyone serving your local market is trying to come up with unique opportunities to entertain and…
Easy SEO for Authors: How to Market Your Book Online
Reading Time: 11 minutes Of all of the things you brainstorm when figuring out how to market your book, one of the biggest challenges authors face is coming up in search engines for your preferred keyword string. Meaning, if someone hops over to Google and types in: “military romance book” or “how to start a small business” you want…
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