The Calendar Lover’s Guide to Clever Book Promo Ideas in 2023
Coming up with book promo ideas can be challenging because it’s hard to really know what your readers are looking for. Sure, they’re looking for great books, but there are a lot of great books out there, so how do you come up with book promo ideas that will help you...
Easy Last Minute Ideas for Your Holiday Marketing Campaign
It’s hard to believe that the holidays are upon us once again and with that comes the ever-busy shopping season, and numerous (yet simple) ways to bolster your holiday marketing campaign! Though prices have gone up everywhere (have you seen the price of eggs lately?)...
A Quick Education to Improve Your Publishing and Book Marketing Plan
Publishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was to focus on terms that...
Marketing and Book Sales: How Closely Are They Linked?
Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on its own, I may not need...
Publishing Non-Fiction the Strategic Way Without Delays
Typically when someone is publishing non-fiction it’s because they’re looking to cement their thought leader status in the market for a specific topic, industry, or area of expertise. But we see it all the time, specifically when publishing non-fiction,...
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