Indie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you need to be aware of easily things can go off the […]
Book Marketing for Introverts
Does this describe you? You hear the term “guerilla marketing” and you want to rock/hide in a corner or run screaming from the room instead of doing book marketing? If you would rather die than speak in public or tell funny stories about your dog to a room full of people then you’re not alone. […]
The Book Promotion Tool You Aren’t Using Enough
To many authors book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day writing? Why does this whole book promotion thing get in the way of your real passion? But then we suck it up and we try our best. Some […]
Six Reasons to Revise and Re-Release Your Book
Several years ago I met a guy at a writer’s conference who had a 400-page science fiction book that he had published five years ago. He said “When it comes to book promotion, I wish I knew then what I know now. I think this book could have done considerably better than it did initially.” […]
Why You Must Self-publish an Audiobook in Today’s Market
If you’ve been on the fence about whether or not to self-publish an audiobook I’ve pulled together, what I feel, are some staggering and extremely motivating statistics for you! For starters, the Audiobook Publishers Association reported that 26% of the US population has listened to an audiobook in the last 12 months. Why would you […]
Guest Post: Legal Trips and Traps of Book Giveaways and Contests
Have you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to your book giveaways and contests as well? Ever wondered about the legal side of book giveaways […]
Street Teams and Super Fans. When it Comes to Book Marketing, You Should Think Small.
Let’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Why super fans, street teams, and personal recommendations are the best book marketing tools! via… Click To Tweet Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think […]
Here’s the One Thing in Book Marketing You’re Doing Wrong (and how to fix it)
When it comes to selling more books, a lot of authors and publishers like to point to “discovery” as being the program. And by discovery I mean: getting your books seen. The problem with that statement is that it’s not really true. Discovery is easy. I mean, you can get discovery six million times over. […]
How To Publish a Book That Will Sell
Honestly, I don’t get asked about how to publish a book that will sell nearly often enough. Which might come as a shock considering the industry I’m in. Too many authors today still assume we’re working in a field of dreams, where if you publish a book, the readers will come. Perhaps that works for […]
The 13 Pre-Order Strategies That Increase Book Sales
If your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes to selling your books. Including pre-order campaigns […]
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