Writing non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs. But non-fiction books, and the associated book marketing, requires a bit more effort than writing and marketing a fiction book does. Because non-fiction book marketing is a whole different animal. Let me […]
Book Lover’s Day: 15 Ways to Help Your Favorite Author
We all need a little help marketing, don’t we? I thought Book Lover’s Day would be a perfect time to give you some sharable tips to give to your readers. Indie authors, in particular, need a lot of help, because there is no publisher backing them. You can literally just take this list and share […]
How Reader Profiles Can Help You Sell More Books
Reader profiles are an author’s version of market research, and what develops from your reader profiles should help determine what book promotion strategies you’re implementing in order to sell more books. Okay that sounds a little technical and perhaps easier said than done, but if you haven’t developed your reader profiles yet, I really need […]
11 Ways to Simplify Your (book promotion) Life
Since it’s Simplify Your Life week, I thought this post would be appropriate. But I also wanted to write something that wasn’t your cliché type of post, because there are enough fabulous simplify tips out there. But there’s nothing, in my view, geared to the author, the many tasks we do, and the book promotion […]
Turning Your Book into a 24/7 Book Sales Tool
Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back […]
12 Key Ways to Make Sure Your Website is Helping You Sell More Books
Is your website a good book marketing asset for you? When I ask this question at writer’s conferences, often very few hands go up. Most authors aren’t really sure if their website is working or not – and they really aren’t sure if it’s helping them sell more books. And with all of the ways […]
Christmas in July: Five Ways to Capture More Holiday Book Sales
Have you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of school or we’re on vacation, the truth is if you […]
Increasing Book Discovery with Smart Advertising
Book discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in book discovery as you’d think, because the reality is, most authors just throw things […]
From Book Discovery to Book Sales: What you’re doing wrong
With the year half over, you may be wondering what happened to your book sales. Maybe you started off the year with the best of intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. The book promotion journey can often be a confusing one. Regardless of where […]
What Indie Authors Can Learn About Branding from IHOP
Indie authors are in a unique position to mold and develop their brand at their own pace and in their own way, but just because you have more flexibility than a traditionally published author doesn’t mean you don’t have to be careful, and you need to be aware of how easily things can go off […]
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