Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
Book Marketing Tips for Promoting an Older Title (Book Marketing Podcast)
Reading Time: 4 minutes In a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the show, but it doesn’t cover all the tips we…
How to Promote My Book Before It’s Published
Reading Time: 5 minutes I need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as possible, and I’ll explain why. Early marketing is…
Timing Your Book Launch (Book Marketing Podcast)
Reading Time: 3 minutes There is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be discussing whether or not your book is too…
How to Pitch Your Book to Big Media Outlets (Book Marketing Podcast)
Reading Time: 4 minutes I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s…
June is National What Month? Unique Content Ideas for Authors
Reading Time: 5 minutes Welcome to our list of June observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this…
How to Use Pinterest to Market Your Book (and why you’d want to!)
Reading Time: 6 minutes With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019 Pinterest became a publicly traded company and in Q2 of 2019, it…
How to Promote Your Book Before It’s Published on Amazon
Reading Time: 5 minutes I hear this a lot at conferences I attend, authors wondering how to promote their book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is timing. Yes, there’s no reason you can’t learn all you…
Using Goodreads Giveaways in Your Book Promotion (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print giveaway. There are benefits to both. I love doing eBook giveaways for my books, because…
How to Market a Book With a BOGO
Reading Time: 4 minutes Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one, or…
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