I just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going to charge that much, the […]
5 Critical Cookbook Marketing Strategies
In honor of National Cookbook Launch day on October 12, I wanted to highlight some important book discovery strategies specifically for our cookbook authors to use on their cookbook marketing journey. Book discovery is challenging across genres, but cookbook marketing and branding is a whole other ballgame. You have to be unique. You have to […]
Why Reader Demographics are Critical for Book Discovery
I’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where your potential buyers are hanging out. Book discovery depends on not just getting your […]
You Book Launch Cheat Sheet
One of the most overlooked book marketing strategies is adequately preparing for your book launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for publication, but you really have to plan out your book marketing as well if […]
How Early Should You Start Marketing Your Book?
I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances. But in […]
The Best Price for Your Discount eBook Promotions
Discount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I mean you’ve pretty much figured out what works for your genre […]
7 Rookie Book Marketing Mistakes to Avoid
It’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can make and how to avoid them. Here’s a rundown of the […]
6 Ways Video Blogging Can Save Your Author Promotion
Video blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to figure out the lighting, make sure your hair doesn’t look […]
Marketing a Memoir: 5 Crucial Things to Consider
We Love Memoirs Day is on August 31 so I wanted to show some love to our memoir authors and discuss some really important things that need to be considered when writing and marketing a memoir. Is your story marketable? Sounds pretty basic, but that’s why it’s so important. Marketing a memoir means you have […]
Marketing Poetry and How to Find More Readers
It was National Poet’s Day this week and in honor of that special literary holiday I thought it was appropriate to give poets some love, and talk about specific strategies for marketing poetry and improving your book discovery. Because I think a lot of poets will concur with Graves when he said: “To be a […]
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