Reading Time: 4 minutes If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be…
How to Market a Self Published Book Without Wasting So Much Time
Reading Time: 5 minutes Raise your hand if you often feel like you’re wasting your time with your book marketing? If you’re like most authors, I bet your hand is raised above your head and maybe even waving. Marketing a self-published book (or even one from a trade or boutique publisher) isn’t always easy. In fact, it’s often downright…
5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]
Reading Time: < 1 minute As authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY. People are busy but they mean well, so…
How to Get Creative with BookBub to Sell More Self Published Books (Book Marketing Podcast)
Reading Time: 3 minutes Readers love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self-published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers, then break down the difference between ads and deals before offering some tips on how…
How to Promote a Book with Creative Collaboration
Reading Time: 5 minutes Are you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word-of-mouth. Readers trust people they follow or subscribe to, so a mention or shoutout could go a…
The Best Book Marketing Tips for Getting Discovered and Making the Sale
Reading Time: 5 minutes Maybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to check in with your efforts and explore how well your…
How to Market a Book with 5 Simple Website Upgrades
Reading Time: 5 minutes Learning how to market a book effectively with your author website can help you win back some of your lost book sales from Amazon. Do I have your attention? You may not want to actually sell and ship books from your website, but it’s still a sales tool – even if your reader hops off…
8 Most Common Book Marketing Mistakes Authors Make
Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
Book Marketing Tips for Promoting an Older Title (Book Marketing Podcast)
Reading Time: 4 minutes In a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the show, but it doesn’t cover all the tips we…
How to Promote My Book Before It’s Published
Reading Time: 5 minutes I need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as possible, and I’ll explain why. Early marketing is…
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