I’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where your potential buyers are hanging out. Book discovery depends on not just getting your […]
You Book Launch Cheat Sheet
One of the most overlooked book marketing strategies is adequately preparing for your book launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for publication, but you really have to plan out your book marketing as well if […]
When is the Best Time for Your Book Launch?
Often the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book launch times have morphed over the years, it’s […]
Why knowing your reader may help you sell more books!
One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think” you have the right reader, and you’re targeting them accordingly. But as […]
Amazon Author Central: The Underrated Book Discovery Strategy
Amazon Author Central is an often-overlooked book marketing and book discovery strategy, but it really shouldn’t be in this day and age. It’s free, it’s easy to use, and it’s effective.. Not optimizing it is like leaving money on the table. There’s really no excuse. Speaking of free and easy Amazon strategies, I talked about […]
Turning Your Book into a 24/7 Book Sales Tool
Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back […]
How to Price Your Book for Better Book Discovery
If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig in a little deeper […]
Improve Your Book Discovery on Amazon with These Tips
I’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in general. Then I covered the most common issues and best practices with smart […]
Increase Your Readers and Your Book Sales with this One Thing
Wouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many authors have a hard time bridging the gap to book sales […]
From Book Discovery to Book Sales: What you’re doing wrong
With the year half over, you may be wondering what happened to your book sales. Maybe you started off the year with the best of intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. The book promotion journey can often be a confusing one. Regardless of where […]