Reading Time: 2 minutes Launching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and cause us to take other…
Your Book Marketing Plan: When to Release for Optimal Success! (Infographic)
Reading Time: 2 minutes Regardless of how many books you’ve published, you know that your book marketing plan matters, and knowing when to release a book is often tricky. You want the best for your book, and release dates matter. It’s also always fun to do a calendar tie-in, like Mother’s Day or June for school graduations. Your Book…
How to Sell Books: 11 Book Marketing Myths You Should Not Believe!
Reading Time: 7 minutes When it comes to how to sell books, there’s a lot of information out there. Especially information on book marketing for self-published authors. Some of it is great – but some of it isn’t. I thought it might be time to address some of the things I hear a lot, and give you the real…
Many of the Best Book Marketing Campaigns Rely on Publishing Schedules
Reading Time: 3 minutes There’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell your first and second titles is with your third release,…
21 Awesome Book Marketing Promotions and Predictions for 2021
Reading Time: 10 minutes I think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who didn’t have the interest or budget to travel extensively to promote their books.…
Best Book Marketing Ideas for Poetry Authors (Infographic)
Reading Time: < 1 minute The best book marketing ideas often stem from the goal of connecting with your potential readers in a really genuine way – and who could do that better than a poet? Poetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert…
How to Announce a Book Release to Your Mailing List
Reading Time: 4 minutes We’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a…
Why You Must Breathe New Life Into Your Amazon Book Promotion
Reading Time: 4 minutes Here come the holidays and with them today’s PSA about spiffing up your Amazon book promotion game so that your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on your To Do…
Powering Up Your Email Book Marketing and Promotion
Reading Time: 7 minutes You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And while we all complain about getting too much email, according to Statista, 49% of…
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
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