Reading Time: 7 minutes You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And while we all complain about getting too much email, according to Statista, 49% of…
Quick Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
Seven Book Marketing Mistakes Authors Make
Reading Time: 7 minutes You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path. Because if that…
Exciting Updates for How to Sell Self Published Books with Amazon Ads
Reading Time: 4 minutes Authors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s dig in – and be sure to check the Resources and Free Downloads section…
8 Most Common Book Marketing Mistakes Authors Make
Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
8 Things to Get Your Book Noticed on Amazon
Reading Time: 7 minutes You need to get your book noticed on Amazon, so is your Amazon book page selling your book, or turning readers away? If you thought that all you had to do was pop your book up on Amazon and that’s it, you’re not alone. The majority of authors who sell their book on Amazon don’t…
The Secret to Selling More Books (Book Marketing Podcast)
Reading Time: 7 minutes It’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a tiny bit obscure. Maybe it’s a little bit more than a tiny bit obscure, but just focus…
Selling Your First 10,000 Books (Book Marketing Podcast)
Reading Time: 12 minutes Are you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it always comes down to is book…
How to Get Your Book Noticed on Amazon in 5 Simple Strategies
Reading Time: 3 minutes In nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer,…
Anatomy of a Bestselling Amazon Book Promotion Plan
Reading Time: 7 minutes One thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts (which I also blogged about, link below), and a lot more. Everything is intertwined on Amazon…
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