The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion! On Amazon’s pre-order information page they say it’s a great strategy to start building buzz, and […]
19 Rock Solid Book Marketing Strategies for 2019
It’s hard to believe that the new year is already upon us because 2018 was certainly a wild ride. If it feels like book promotion strategies are changing all the time, that’s because they are. What worked well in 2017 has pretty much stopped working – or has changed altogether. An example of this is […]
7 Ways to Write Book Promotion into Your Novel
It’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started writing earlier this year, it’s never a bad idea to consider adding in some […]
8 Ways to Market your Book in an Endless (and often chaotic) Breaking News Cycle
It seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is more chaotic than anything they’ve seen in recent years. So what’s an […]
Why Reader Demographics are Critical for Book Discovery
I’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where your potential buyers are hanging out. Book discovery depends on not just getting your […]
You Book Launch Cheat Sheet
One of the most overlooked book marketing strategies is adequately preparing for your book launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for publication, but you really have to plan out your book marketing as well if […]
When is the Best Time for Your Book Launch?
Often the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book launch times have morphed over the years, it’s […]
Why knowing your reader may help you sell more books!
One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think” you have the right reader, and you’re targeting them accordingly. But as […]
Amazon Author Central: The Underrated Book Discovery Strategy
Amazon Author Central is an often-overlooked book marketing and book discovery strategy, but it really shouldn’t be in this day and age. It’s free, it’s easy to use, and it’s effective.. Not optimizing it is like leaving money on the table. There’s really no excuse. Speaking of free and easy Amazon strategies, I talked about […]
Turning Your Book into a 24/7 Book Sales Tool
Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back […]