Amazon Author Central is an often-overlooked book marketing and book discovery strategy, but it really shouldn’t be in this day and age. It’s free, it’s easy to use, and it’s effective.. Not optimizing it is like leaving money on the table. There’s really no excuse. Speaking of free and easy Amazon strategies, I talked about […]
Turning Your Book into a 24/7 Book Sales Tool
Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back […]
How to Price Your Book for Better Book Discovery
If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig in a little deeper […]
Improve Your Book Discovery on Amazon with These Tips
I’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in general. Then I covered the most common issues and best practices with smart […]
Increase Your Readers and Your Book Sales with this One Thing
Wouldn’t we all love to sell more books? I mean that’s the goal, right? The chasm between writing a book, publishing a book, and actually having a successful book marketing campaign is often wide and treacherous. A lot of the reason why so many authors have a hard time bridging the gap to book sales […]
From Book Discovery to Book Sales: What you’re doing wrong
With the year half over, you may be wondering what happened to your book sales. Maybe you started off the year with the best of intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. The book promotion journey can often be a confusing one. Regardless of where […]
Amazon’s Disappearing Reviews: The Surprising Reason Why Book Reviews are Getting Pulled (and how to fix it)
I write a lot about Amazon, some stuff is great – like the cool tools they secretly launch to help authors, while other stuff is more geek-related – like the Amazon Ads dashboard! I’ve spent a lot of time writing and talking about Amazon reviews, and also, Amazon pulling reviews. Sadly, this problem of disappearing […]
Street Teams and Super Fans. When it Comes to Book Marketing, You Should Think Small.
Let’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Why super fans, street teams, and personal recommendations are the best book marketing tools! via… Click To Tweet Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think […]
The 13 Pre-Order Strategies That Increase Book Sales
If your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes to selling your books. Including pre-order campaigns […]
Reboot Your Book To Sell More Books
I have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and re-releasing your book is a good idea. […]