Reading Time: 3 minutes There’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell your first and second titles is with your third release,…
21 Awesome Book Marketing Promotions and Predictions for 2021
Reading Time: 10 minutes I think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who didn’t have the interest or budget to travel extensively to promote their books.…
Best Book Marketing Ideas for Poetry Authors (Infographic)
Reading Time: < 1 minute The best book marketing ideas often stem from the goal of connecting with your potential readers in a really genuine way – and who could do that better than a poet? Poetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert…
How to Announce a Book Release to Your Mailing List
Reading Time: 4 minutes We’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a…
Why You Must Breathe New Life Into Your Amazon Book Promotion
Reading Time: 4 minutes Here come the holidays and with them today’s PSA about spiffing up your Amazon book promotion game so that your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on your To Do…
Powering Up Your Email Book Marketing and Promotion
Reading Time: 7 minutes You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And while we all complain about getting too much email, according to Statista, 49% of…
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
Seven Book Marketing Mistakes Authors Make
Reading Time: 7 minutes You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path. Because if that…
Exciting Updates for How to Sell Self Published Books with Amazon Ads
Reading Time: 4 minutes Authors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s dig in – and be sure to check the Resources and Free Downloads section…
8 Most Common Book Marketing Mistakes Authors Make
Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
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