Almost every author that reaches out to me wants to sell more books, so you’re not alone. But surprisingly, aside from doing no marketing, the number one hurdle is often the book cover design. Unfortunately this is a much more common problem for indie authors because we’re left to our own devices, we don’t have […]
Book Marketing (and Publicity) is not About Book Sales
Book sales. A lot of authors live and die by these two words and yes, they’re important but when it comes to book marketing, they aren’t the only thing that matters. And while it’s not a bad thing to focus on book sales, it shouldn’t be your only measurement of success. Book marketing and publicity […]
Book Marketing Strategies 2017 Roundup: A Look Back at the Tips That Mattered
As we approach the New Year, it’s a good time to look back and reassess our book marketing strategies. To help with that, I’ve collected a series of some of our best book marketing blog posts of 2017. Whether you’re new to the process of selling books, or a seasoned book marketing expert, I hope […]
5 Characteristics of a Bestseller Every Indie Author Must Nail
In over 16 years in this book marketing business and as an indie author myself, I’ll admit I still get surprised. Almost weekly. Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer, end up being cult favorites. But I can tell you that […]
Book Marketing 101: Ten Things Not to Do to Your Book Cover
By Paul Barrett, Art Director, Girl Friday Productions After years of pouring your soul into your book, the last thing you want to do is flub the landing with a bad book cover. Of course, we all judge books by their covers (otherwise they wouldn’t exist!), so it’s crucial that you achieve a book cover […]