Reading Time: 4 minutes Today on the Author Marketing Experts blog, we’re going to talk about how to announce a book release. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a book release…
Why You Must Breathe New Life Into Your Amazon Book Promotion
Reading Time: 4 minutes Here come the holidays! And with them, today’s timely reminder about spiffing up your Amazon book promotion game so that you and your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on…
Powering Up Your Email Book Marketing and Promotion
Reading Time: 7 minutes You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And while we all complain about getting too much email, according to Statista, 49% of…
Quick Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
Seven Book Marketing Mistakes Authors Make
Reading Time: 7 minutes You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path. Because if that…
Exciting Updates for How to Sell Self Published Books with Amazon Ads
Reading Time: 4 minutes Authors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s dig in – and be sure to check the Resources and Free Downloads section…
8 Most Common Book Marketing Mistakes Authors Make
Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
8 Things to Get Your Book Noticed on Amazon
Reading Time: 7 minutes You need to get your book noticed on Amazon, so is your Amazon book page selling your book, or turning readers away? If you thought that all you had to do was pop your book up on Amazon and that’s it, you’re not alone. The majority of authors who sell their book on Amazon don’t…
The Secret to Selling More Books (Book Marketing Podcast)
Reading Time: 7 minutes It’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a tiny bit obscure. Maybe it’s a little bit more than a tiny bit obscure, but just focus…
Selling Your First 10,000 Books (Book Marketing Podcast)
Reading Time: 12 minutes Are you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it always comes down to is book…
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