Reading Time: 9 minutes As a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of authors in any given year, covering every genre…
Book Promotion Ideas for Finding and Pitching Book Clubs
Reading Time: 4 minutes When a lot of authors start brainstorming book promotion ideas, they find themselves thinking about professional reviews or securing interviews with big media outlets, and they think this is the way to sell more books. That’s because most authors either don’t realize, or lose sight of the fact, that 95% of books are bought based…
September Observances to Inspire Your Author Marketing
Reading Time: 4 minutes Welcome to our list of September observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet, you can grab that at the bottom of this…
5 Book Marketing Strategies That Make or Break Your Success
Reading Time: 5 minutes Being a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In fact, my team and I use these book marketing…
Creating BookBub Ads and Why They Sell More Books
Reading Time: 9 minutes Creating BookBub ads is a solid strategy because they’re surprisingly accessible, it’s easy to get started, and you can make a big impact with a relatively low budget. Those are three factors I really value in determining which book marketing strategies are going to help me sell more books. I also know a lot of…
August Observances to Inspire your Author Marketing
Reading Time: 5 minutes Welcome to our list of August observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this…
5 Best Book Promotion Strategies for Romance Authors
Reading Time: 8 minutes I’m so excited to be teaching a class around book promotion at Romance Writers of America this week in New York, which has inspired me to write this post for the many, many awesome romance authors out there! Romance writing is such a unique market. We know it’s busy and popular, but your readers are…
Book Promotion Ideas to Fix 5 Common Author Headaches
Reading Time: 6 minutes It’s hard to get your book out there, I know this first hand, and you get desperate to come up with book promotion ideas to solve all your problems. When my first book published 18 years ago, I was terrified. One night I had a dream that my book had so much global hate, that…
Quick Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
Why Your Book Marketing Plan Should Include a Newsletter
Reading Time: 6 minutes Many authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or at least more unpredictable. If you’re seeing this too, know a lot of factors contribute to these phases of…
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