Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity
Personal recommendations are the biggest sales generator — not just for books but most things. Think about the last time you heard a friend tell you that something was an excellent product, or a book or kitchen widget. You probably went onto Amazon or wherever you...
Infographic: Build Your Author Brand From Scratch With These 5 Questions
I get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a...
Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On
Author branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book sales! Mark Coker, who...
Book Marketing Strategies to Improve Your Website Performance
I talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you have to have a website...
5 Questions to Ask Yourself to Create a Stronger Author Brand
We hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your promise to your...
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