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Author Tips: Creating a Stronger and More Consistent Brand

Author Tips: Creating a Stronger and More Consistent Brand

by Penny Sansevieri | May 30, 2023 | Author Branding

There are thousands of author tips out there, so I know how overwhelming it can be to get a list of new ones – but I assure you these are going to speak to the core of what’s needed for a successful brand that will ensure success for years to come! And why...
The Ultimate Guide to Building Your Author Brand Online

The Ultimate Guide to Building Your Author Brand Online

by Penny Sansevieri | Mar 21, 2023 | Author Branding

Building your brand is something that’s not often on an author’s to-do list, but it is an essential element when it comes to building an engaged audience and selling more books. Building an author brand online requires a strategic approach and a commitment to...
Websites for Writers: Why You Need a Media Page

Websites for Writers: Why You Need a Media Page

by Penny Sansevieri | Mar 7, 2023 | Author Branding

Websites for writers are necessary to showcase published work, reviews and accolades, an in-depth bio, and other pertinent information that will matter to readers and other visitors, like media and influencers. In short, it’s essential for your success. But websites...
Author Websites: 8 Mistakes That Are Costing You Book Sales

Author Websites: 8 Mistakes That Are Costing You Book Sales

by Penny Sansevieri | Jan 24, 2023 | Author Branding

I often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to overcomplicate things when the...
The Ultimate Guide to Selling Books on Your Author Website

The Ultimate Guide to Selling Books on Your Author Website

by Penny Sansevieri | Jan 17, 2023 | Author Branding

Are you ready to learn how to sell more books from your author website? Maybe Amazon is proving to be too competitive, or perhaps you just want more freedom to do discounts and promotions, either way, there’s definitely a right way, and wrong way, to go about...
How to Celebrate National Book Blitz Month and Build Readership

How to Celebrate National Book Blitz Month and Build Readership

by Penny Sansevieri | Dec 1, 2022 | Author Branding, Monthly Observances & Content Ideas

National Book Blitz Month has a really cool history that I can absolutely get behind, and I encourage every author to really kick their creative marketing efforts into high gear! According to the website National Today: The reason for the creation of the Book Blitz...
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