15 Book Promotion Ideas that Help Drive Sales & Engagement
Anytime I run across an article that offers some simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read, and when there are new, creative tips, I’m 100% game for sharing it with our followers. Some of these book...
The Key to Successful Book Marketing Is Making Genuine Connections
Want to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If you’re writing fiction,...
Important Considerations for Deciding to Write Under a Pen Name: Book Marketing Podcast Episode
We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because everything you put out there...
Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity
Personal recommendations are the biggest sales generator — not just for books but most things. Think about the last time you heard a friend tell you that something was an excellent product, or a book or kitchen widget. You probably went onto Amazon or wherever you...
Infographic: Build Your Author Brand From Scratch With These 5 Questions
I get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a...
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