Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On
Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
Book Marketing Strategies to Improve Your Website Performance
Reading Time: 4 minutesI talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you...
5 Questions to Ask Yourself to Create a Stronger Author Brand
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
Unique Author Branding and Content Ideas Using January Observances
Reading Time: 5 minutesIt’s time to run through our January observances and unique author branding enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to...
5 Free Book Marketing Strategies You Should Revisit Quarterly
Reading Time: 3 minutesIt’s easy to get caught up in the “big stuff” you need to do to market your book, but there are a lot of great (and free) book marketing strategies that can move the needle, too. These strategies, while seemingly simple, can really help boost...
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