Reading Time: 8 minutes We often talk about the importance of book cover design, and when it comes to selling more books this is very key. Book marketing, at its most basic, can’t exist without a great cover, but the book title is equally, if not more, important. Book titles are complex, and often emotional (especially when it comes…
How to Market a Book on Amazon: 7 Easy Steps
Reading Time: 5 minutes When we look at how to market a book, we know this for sure: Amazon is a great place to list your book – but it requires some work. A focused effort to stand out on the site itself, amidst all the other noise, but also keeping readers on your Amazon book page, which has…
How to Market Your Book with Author Central: 5 Quick Fixes
Reading Time: 6 minutes I want to cover how to market your book with Author Central because I’m a HUGE fan of free book promotion strategies. When was the last time you gave your profile some love? For most indie authors, the answer is “not recently.” And, if you haven’t set it up yet, you aren’t alone, but you’ll…
How to Market Your Book with 13 Pre-Order Strategies
Reading Time: 6 minutes If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over how to market your book to ensure you’ll sell more the next time around. Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans…
125 Book Promotion Ideas to Sell More Books and Build Your Brand
Reading Time: 43 minutes Coming up with, and executing, book promotion ideas on a consistent schedule to ensure you’re always reaching new potential buyers can be exhausting. There’s a reason I put together such a great team! But if your goal is to sell more books, marketing is absolutely crucial. So, I’ve saved you the hassle and collected 125…
Amazon Author Central: The Underrated Book Discovery Strategy
Reading Time: 9 minutes We always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter doldrums, it’s a good time to have another look at your…
Help! My Amazon Reviews have Disappeared! Now What?
Reading Time: 4 minutes As we all know, as an author, you work hard to get reviews. You spend hours contacting bloggers, social media followers, friends, even neighbors, asking them to review your book. You also know how frustrating it is to pull up Amazon and see your reviews have been yanked. Has this happened to you? After hearing…
Quick and Effective Amazon Book Description Tips
Reading Time: 5 minutes Your Amazon book description is your third most important sales feature after your cover and your title. And there’s really no room for error because marketing your book on Amazon means doing things better than the competition. So while I can’t write a piece that speaks directly to your title and content, I can give you…
4 Common Amazon Book Marketing Complaints Demystified by Penny Sansevieri
Reading Time: 4 minutes Marketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on better footing going forward. 1. There are too…
Boost Your Amazon Book Promotion with Pre-Order Strategies
Reading Time: 4 minutes The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion! On Amazon’s pre-order information page they say it’s a great strategy to start building buzz, and…
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