Amazon Author Central is an often-overlooked book marketing and book discovery strategy, but it really shouldn’t be in this day and age. It’s free, it’s easy to use, and it’s effective.. Not optimizing it is like leaving money on the table. There’s really no excuse. Speaking of free and easy Amazon strategies, I talked about […]
Christmas in July: Five Ways to Capture More Holiday Book Sales
Have you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of school or we’re on vacation, the truth is if you […]
Improve Your Book Discovery on Amazon with These Tips
I’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in general. Then I covered the most common issues and best practices with smart […]
Amazon’s Disappearing Reviews: The Surprising Reason Why Book Reviews are Getting Pulled (and how to fix it)
I write a lot about Amazon, some stuff is great – like the cool tools they secretly launch to help authors, while other stuff is more geek-related – like the Amazon Ads dashboard! I’ve spent a lot of time writing and talking about Amazon reviews, and also, Amazon pulling reviews. Sadly, this problem of disappearing […]
7 Ways Authors Can Sell More Books in International Markets
If you’ve never considered trying to sell more books internationally, maybe you should. English is the primary language spoken lots of places, with around 20% of the world speaking and reading it. That translates to 1.5 billion people. If that number doesn’t sway you, consider this: Germany has 51.5 million English speakers and has 7 […]
5 Quick Ways to Ramp Up Your Amazon Author Central Page
Amazon is full of book marketing tools for you as an indie author. And, although I often talk about book page optimization, your Amazon Author Central page probably needs some attention too. Because, when was the last time you gave it some love? For most indie authors, the answer is “not recently.” And, if you […]
9 Things Amazon Secretly Launched that Can Help All Indie Authors with their Book Marketing
Amazon is always changing things up. And that’s why it’s important to always be watching for what’s new. Especially if we’re in book marketing mode (and aren’t we always?), making the most of Amazon is a great way to spend your time. So fair warning, some of the things I’m mentioning here are good, some […]
How to Sell More Books with 13 Pre-Order Strategies
If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over 13 strategies that will ensure you’ll sell more books next time around. Working pre-order campaigns into your author marketing plan help you build buzz. Plus they are an excellent excuse to engage fans and draw in new […]
A Beginner’s Guide to Rocking Amazon Ads using Amazon Marketing Services
If you’ve spent any time on the Amazon website, you’ve no doubt seen the Amazon Marketing Services “Sponsored Products” and “Product Display” ads. The Amazon Marketing Services for authors (also called AMS) is a fabulous opportunity to gain more visibility for your books. And if you plan it right, the Amazon ad system can really […]
Amazon Categories to Maximize Book Sales + A Little-Known Secret!
Everyone wants more exposure on Amazon. And understandably. Exposure drives book sales. But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even, they aren’t everything. I often tell authors that they should focus on narrow categories to sell more books. […]