Reading Time: 6 minutes If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over how to market your book to ensure you’ll sell more the next time around. Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans…
125 Book Promotion Ideas to Sell More Books and Build Your Brand
Reading Time: 43 minutes Coming up with, and executing, book promotion ideas on a consistent schedule to ensure you’re always reaching new potential buyers can be exhausting. There’s a reason I put together such a great team! But if your goal is to sell more books, marketing is absolutely crucial. So, I’ve saved you the hassle and collected 125…
Amazon Author Central: The Underrated Book Discovery Strategy
Reading Time: 9 minutes We always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter doldrums, it’s a good time to have another look at your…
Help! My Amazon Reviews have Disappeared! Now What?
Reading Time: 4 minutes As we all know, as an author, you work hard to get reviews. You spend hours contacting bloggers, social media followers, friends, even neighbors, asking them to review your book. You also know how frustrating it is to pull up Amazon and see your reviews have been yanked. Has this happened to you? After…
Quick and Effective Amazon Book Description Tips
Reading Time: 5 minutes Your Amazon book description is your third most important sales feature after your cover and your title. And there’s really no room for error because marketing your book on Amazon means doing things better than the competition. So while I can’t write a piece that speaks directly to your title and content, I can give you…
4 Common Amazon Book Marketing Complaints Demystified by Penny Sansevieri
Reading Time: 4 minutes Marketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on better footing going forward. 1. There are too…
Boost Your Amazon Book Promotion with Pre-Order Strategies
Reading Time: 4 minutes The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion! On Amazon’s pre-order information page they say it’s a great strategy to start building buzz, and…
Amazon Top Reviewer Secrets: The Must-Read Tell-All
Reading Time: 10 minutes When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them…
Christmas in July: Five Ways to Capture More Holiday Book Sales
Reading Time: 6 minutes Have you started planning your holiday book sales yet? If you haven’t, you should be. Because Cyber Monday and Black Friday are right around the corner. While I know we all like to put off thinking about book marketing while the kids are out of school or we’re on vacation, the truth is if you…
Improve Your Book Discovery on Amazon with These Tips
Reading Time: 6 minutes I’ve been focused on book discovery lately because in my opinion, it’s largely misunderstood. If you haven’t read my first three pieces that introduced this series I encourage you to do so, I started with what most authors are doing wrong in general. Then I covered the most common issues and best practices with smart…
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