Reading Time: 18 minutes Are you marketing to the right readers? Are you sure? Penny: Hi, this is Penny Sansevieri, with Author Marketing Experts and I am here with my fabulous co-host, Amy Cornell. We have worked together for a long, long, long time. I’m so pleased to be introducing you to this new book marketing and book publicity…
How to Market a Self-Published Book
Reading Time: 6 minutes Congratulations, your title is finally up on Amazon and you’re wondering how to market a self-published book! Whether it’s your first book, or your fifteenth, it’s still a rush to see your book finally listed and ready for sale. And while this seems exciting, those of you reading this who have multiple books out there…
How to Market a Self-Published Book While You’re Living the Quarantined Life
Reading Time: 5 minutes Now is the time to focus on how to market a self-published book while so many of us are home and looking for something to keep us busy. Entertainment needs are at an all-time high. Also consider this: most (if not all) TV shows and movies have had to stop production – so new content…
How to Get Your Book Noticed on Amazon in 5 Simple Strategies
Reading Time: 3 minutes In nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer,…
Anatomy of a Bestselling Amazon Book Promotion Plan
Reading Time: 7 minutes One thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts (which I also blogged about, link below), and a lot more. Everything is intertwined on Amazon…
Amazon Book Promotion and the Perils of Also-Boughts
Reading Time: 5 minutes Amazon book promotion is already tough enough without having to wrestle your book page into submission, too. With Amazon book pages getting increasingly more cluttered it’s harder to find your book amongst the clutter of ads, side bar stuff, and anything else Amazon is trying to push. Most of you who read this blog regularly…
How to Fall in Love with Your Amazon Book Promotion
Reading Time: 5 minutes Amazon book promotion isn’t easy, it requires not only writing a great book – but essentially learning a new skill. I am a professional book promoter who puts a lot of focus on Amazon book promotion, I run a book promotion firm and I find book marketing requires constant learning. Granted, I love learning, but…
Amazon Book Promotion is Not About Book Sales
Reading Time: 6 minutes Most of you are probably reading this piece about Amazon book promotion hoping to get a laugh at my expense, and I don’t blame you. A lot of authors live and die by book sales and yes, they’re important but when it comes to Amazon book promotion, they aren’t the only thing that matters. And…
3 Ways to Combat Amazon Reviews Disappearing
Reading Time: 4 minutes Seeing Amazon reviews disappearing is a pretty consistent problem for most authors, in fact some of my older blogs posts addressing this issue are some of our most popular posts, overall. This tells me that despite Amazon pulling back on being so aggressive with their review pulls, many authors still wrestle with this. So, if…
Selling More Books by Creating Book Titles Amazon Will Love
Reading Time: 8 minutes We often talk about the importance of book cover design, and when it comes to selling more books this is very key. Book marketing, at its most basic, can’t exist without a great cover, but the book title is equally, if not more, important. Book titles are complex, and often emotional (especially when it comes…
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