Video blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to figure out the lighting, make sure your hair doesn’t look […]
Marketing a Memoir: 5 Crucial Things to Consider
We Love Memoirs Day is on August 31 so I wanted to show some love to our memoir authors and discuss some really important things that need to be considered when writing and marketing a memoir. Is your story marketable? Sounds pretty basic, but that’s why it’s so important. Marketing a memoir means you have […]
September Observances to Inspire Your Author Marketing
Welcome to our list of September observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of September observances. And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without […]
Marketing Poetry and How to Find More Readers
It was National Poet’s Day this week and in honor of that special literary holiday I thought it was appropriate to give poets some love, and talk about specific strategies for marketing poetry and improving your book discovery. Because I think a lot of poets will concur with Graves when he said: “To be a […]
Amazon Top Reviewer Secrets: The Must-Read Tell-All
When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them […]
5 Simple Ways to Crush Your Networking on Goodreads
1. Connect with your Goodreads giveaway winners Goodreads giveaways are a fantastic way to improve your networking on Goodreads, especially if you can take advantage of the Kindle option and max out with 100 copies. (Learn what I really love about the new Goodreads giveaway here!) But even if you do print books and only […]
Five Things You Must Do if You’re Writing Non-Fiction
Writing non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs. But non-fiction books, and the associated book marketing, requires a bit more effort than writing and marketing a fiction book does. Because non-fiction book marketing is a whole different animal. Let me […]
Book Lover’s Day: 15 Ways to Help Your Favorite Author
We all need a little help marketing, don’t we? I thought Book Lover’s Day would be a perfect time to give you some sharable tips to give to your readers. Indie authors, in particular, need a lot of help, because there is no publisher backing them. You can literally just take this list and share […]
How Reader Profiles Can Help You Sell More Books
Reader profiles are an author’s version of market research, and what develops from your reader profiles should help determine what book promotion strategies you’re implementing in order to sell more books. Okay that sounds a little technical and perhaps easier said than done, but if you haven’t developed your reader profiles yet, I really need […]
11 Ways to Simplify Your (book promotion) Life
Since it’s Simplify Your Life week, I thought this post would be appropriate. But I also wanted to write something that wasn’t your cliché type of post, because there are enough fabulous simplify tips out there. But there’s nothing, in my view, geared to the author, the many tasks we do, and the book promotion […]
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