It’s hard to believe that we’re less than two months from Christmas already. And even though you’re probably still knee-deep in Halloween candy and Fall decorations, many stores are already putting up Christmas stuff in preparation for the upcoming holiday season. If, like many of us, you woke up wondering if you’re too late to […]
November Observances to Inspire Your Author Marketing
Welcome to our list of November observances and content ideas for your monthly author marketing plan! Definitely scan this piece now, bookmark it, and come back later when you’re ready to write, because there are some really fantastic promotions that can be planned around a number of November observances and these are just too easy […]
15 Secrets to Selling More Books at Events
Maybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these events, without any kind of real insight into what it takes to […]
8 Ways to Market your Book in an Endless (and often chaotic) Breaking News Cycle
It seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is more chaotic than anything they’ve seen in recent years. So what’s an […]
5 Book Marketing Strategies for Spiritual Advisors and Authors
The book marketing strategies I’m covering in this piece are predominantly geared toward spiritual advisors, in honor of Increase Your Psychic Powers Day on October 31, but there’s a lot in here for any author looking to compete in numerous spirituality categories on Amazon, and multiple self-help sub-genres, so keep an open mind about what […]
Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook
I just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going to charge that much, the […]
5 Critical Cookbook Marketing Strategies
In honor of National Cookbook Launch day on October 12, I wanted to highlight some important book discovery strategies specifically for our cookbook authors to use on their cookbook marketing journey. Book discovery is challenging across genres, but cookbook marketing and branding is a whole other ballgame. You have to be unique. You have to […]
October Observances to Inspire Your Author Marketing
Welcome to our list of October observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of October observances. And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without […]
Why Reader Demographics are Critical for Book Discovery
I’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where your potential buyers are hanging out. Book discovery depends on not just getting your […]
You Book Launch Cheat Sheet
One of the most overlooked book marketing strategies is adequately preparing for your book launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for publication, but you really have to plan out your book marketing as well if […]
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