Reading Time: 9 minutes So the main difference between carving your path as an indie author versus working with a publisher is personal accountability. Sounds scary and overwhelming, but hear me out. Most traditionally published authors eventually come to the shocking realization that being traditionally published includes far fewer perks than they originally thought, so a lot are left […]
Marketing a Book for Rewarding Reader Engagement
Reading Time: 5 minutes Marketing a book is hard work, but the efforts seem fruitless when you don’t get positive feedback in the form of reader engagement. Engagement should always be the goal, no matter what strategies you’re using to market your book. And don’t start them until you’ve fully fleshed out what you aim to achieve. And no, […]
Book Awards: Why Entering a Book Contest Can be a Great Way to Sell More Books
Reading Time: 5 minutes For years book awards and book contests have drawn in authors from a variety of book topics. I’ve judged several of them, including the Benjamin Franklin Awards from IBPA, Writer’s Digest, and several others. Book awards, in their most basic form, are designed to shed light and praise on the best books in a particular […]
March Observances to Inspire Your Author Marketing & Social Content
Reading Time: 5 minutes Welcome to our list of March observances and content ideas for your monthly author marketing plan! I hope 2019 has already kicked off strong for you and you’re committed to making this year one of your most successful – because I can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner […]
4 Common Amazon Book Marketing Complaints Demystified by Penny Sansevieri
Reading Time: 4 minutes Marketing your book can be complex, and I totally understand how frustrating it can be, but Amazon is the one area you can’t skimp on in today’s retail landscape so I want to address the most common complaints I get in hopes it will put you on better footing going forward. 1. There are too […]
Local Book Promotion That Really Works
Reading Time: 4 minutes I’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure thing every single time. The more control you have over the […]
How to Run Your Own Online Book Tour and Save Money!
Reading Time: 8 minutes We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in! Different Types of Online Book Tours […]
Keys to Using Bookbub Ads to Amp up Your Book Promotion
Reading Time: 4 minutes First, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to keep in your rotation because they’re a really adaptable way to […]
11 Ways to Sell More Books to International Audiences (without spending money on book translation!)
Reading Time: 6 minutes Although the United States (North America) is the biggest book market authors tend to work with, indie authors are finding more and more book sales from other countries. In fact, we started adding outreach to international audiences as a book promotion strategy several years ago with great success. I love going wide with book marketing! […]
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
Reading Time: 4 minutes Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that all authors hear ‘no,’ even the most […]
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