Why Campaigns Fail

If your campaign isn't doing so well there might be a million reasons why. Everything from the book cover to the timing of the book release could affect sales. But there are a few other components that could affect sales and actually cause a campaign to fail that has...

High Profile Publicity: Menendez or Murphy the secrets to great PR

Many have asked me what it was like to work on a project as high-profile as the Menendez book. It was challenging certainly but in the end, publicity is publicity the only difference is *what* or who you're publicizing. Certainly I've worked on high-profile projects...

Cause-conscious Marketing

Last year 86% of Americans said they would rather buy a cause-conscious product than one of equal value not associated with a charity. This figure is up from 56% 12 years ago. How does this affect you? Well if you have an association you support you might want to tie...

It's All Burger King's Fault

The iPodding of America has finally happened and now it's Amazon leading the brigade of our micro-niched society. Amazon recently announced that beginning in 2006 they will be selling portions of books on-line, either chapters or pages. No more buying an entire book...

The Secret to Finding Freelancers

So let's say you've got a great story idea and can't seem to get through to the major media targets, what do you do? Well how about searching for freelancers! How? Well it's easy. Just type in "freelancer" or "freelancer writer" and the topic or print publication name...

A Closer Look at The Pulpwood Queens Book Club

The tiara-wearing, book-bearing and author-sharing women who comprise the members of the Pulpwood Queens Book Club have a lot of fun together but their mission is most serious: promoting reading, literacy and helping several worthwhile authors get some much-deserved...

Secrets of Striking Media Gold with Blogs

If you're in the midst of your media campaign don't overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers...

Looking for a late night read? Visit your local vending machine.

Some years back a bookstore in Colorado tested a "book vending machine" that literally printed books (a la print-on-demand) and bound them right there in the store. This allowed the bookstore to operate without inventory, just a single sample book on each title that...

A Closer Look at the Express Yourself Authors Conference

It's been a long-held personal mission of mine to support author education. One of the best things an author can do for their career is to step out from behind their computer and attend an educational event. Why? Because even though writing can be an isolating...

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