Making Amazon.com Your Best Ally

Make a recommendation! Recommend an item on Amazon.com that's similar to yours! This is a great thing to do whenever a new book comes out in your genre. So You'd Like To . (SYLT) Guides! This is another great place to promote your articles. You can load your advice,...

Online Networking!

Are you ready to network but not sure where to start? Well how about online? Ryze.com is a great online venue for networking and connecting with others in your market or with potential customers and readers. Just head on over to Ryze.com to register! Ryze.com

How to Think like a Journalist

If your media campaign has been perplexing you, maybe you're not thinking right. What I mean is maybe you're not thinking like a journalist. The problem with many campaigns is that we pitch our stories with a focus on our books, when the truth is we should never...

Ten PR Secrets No One Will Ever Tell You

When you're trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the...

Would you Like Fries with That? (The power of the up sell)

Quite possibly one of the savviest marketing ideas came from whoever invented the line: "Would you like fries with that?" Why? Well, it's the key to the up sell. Listen, you're already in the drive-thru or at the burger stand, you're engaged and involved in getting...

Media Training Magic

Whether you're doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you've never been media trained or coached before and you're seeking a steady stream of broadcast media, then you might want to consider this...

Powerful Podcasting

If you're looking for a shortcut to get your consumer to buy, it might be through their ear. Auditory response is one of the strongest senses we possess. Have you ever wondered why you can remember the tune of a song ("It's a small world") but can't remember an...

Underwear under there?

Well leave it to the Dutch to give World Cup Soccer a snippet of scandal. Well, ok, maybe scandal is too strong a word. Still, watching a bunch of Dutchmen sitting around in their underwear while cheering on their Team is something to blush about. Why did this happen?...

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