The Point of Your Press Release

So what's really the point of your press release? Well, it's to have a stunning headline. Why? Because you want the media to read on. I see hundreds of press releases that have great content but terrible headlines. Most media people won't get past a soft headline to...

World Book Fair

Ready to go to a bookfair online? Project Gutenberg and the World eBook Library are making a third of a million ebooks available for free for a month during the first eBook World Fair. http://www.worldebookfair.com/

The Secret Formula to Selling more Books at Speaking Events

Speaking engagements are a very powerful way to sell books but sometimes it can be tricky to figure out what sells and what doesn't. Here are a few tips to help you sell more at your next event! * Let your personality and passion for your topic sell your book. People...

Magazine Giveaways

Have you ever wondered where those magazines get the items they give away? Perhaps greedy advertisers looking for additional product placement? Well, sometimes. But most of the time those magazines are eager to find product for the monthly giveaways they do. Why not...

How to Get on Oprah (no, really)

Did you know that Oprah's producers don't actually like to get pitched? It's true. While sending samples and books to the Oprah Show is pretty standard fare for most publicity people Oprah's producers actually prefer finding products or books on their own? Instead of...

Is Your Media Room Media Friendly?

If you've got a media room on your Web site (and you should), then you'll want to make sure that it's "media friendly." If you want your media room to help drive the press to you and your topic, give them all the tools they'll need to do their job. Here are some...

Super Creative ways to use Your E-mail Signature

If you use e-mail signatures, great! Now it's time to make them work for you. First, consider rotating files for sales, specials, announcements or when you're pitching the media to push a particular book, topic or segment for your business. You can even customize your...

Find Yourself Online

Trying to find articles you were quoted in? Go to Google and type in your name and articles. Make sure to use quotation marks around your name so Google knows to only search for your name (if you don't do this you'll get a series of hits based on your first and last...

Marketing with Electronic Mini-Courses

If you're looking for a new and powerful way to get repeat exposure to your audience, you might want to consider launching an electronic mini-course. The key is to build trust and offer useful content your reader can benefit from. As you build trust, you're also going...

Making Amazon.com Your Best Ally

Make a recommendation! Recommend an item on Amazon.com that's similar to yours! This is a great thing to do whenever a new book comes out in your genre. So You'd Like To . (SYLT) Guides! This is another great place to promote your articles. You can load your advice,...

Subscribe Today

Sign up for a free subscription to Book Marketing Alerts, our once-monthly roundup of publishing and publicity guidance for authors.

As a special welcome gift we'll also send you our Monthly Book Marketing Planner, the organizer every author needs to succeed!

Listen to our Podcast

Listen to our Podcast! Book Marketing Tips & Author Success
Author Marketing Experts

Subscribe Today

Sign up for a free subscription to Book Marketing Alerts, our once-monthly roundup of publishing and publicity guidance for authors.

As a special welcome gift we'll also send you our Monthly Book Marketing Planner, the organizer every author needs to succeed!

You have successfully subscribed! Check your inbox for details.