Reading Time: < 1 minute If you’ve got a media room on your Web site (and you should), then you’ll want to make sure that it’s “media friendly.” If you want your media room to help drive the press to you and your topic, give them all the tools they’ll need to do their job. Here are some pieces you’ll…

Reading Time: < 1 minute If you use e-mail signatures, great! Now it’s time to make them work for you. First, consider rotating files for sales, specials, announcements or when you’re pitching the media to push a particular book, topic or segment for your business. You can even customize your signature line for the media that includes things like your…

Reading Time: < 1 minute Trying to find articles you were quoted in? Go to Google and type in your name and articles. Make sure to use quotation marks around your name so Google knows to only search for your name (if you don’t do this you’ll get a series of hits based on your first and last name too…

Reading Time: 2 minutes If you’re looking for a new and powerful way to get repeat exposure to your audience, you might want to consider launching an electronic mini-course. The key is to build trust and offer useful content your reader can benefit from. As you build trust, you’re also going to build a readership and a following. This…

Reading Time: < 1 minute Make a recommendation! Recommend an item on Amazon.com that’s similar to yours! This is a great thing to do whenever a new book comes out in your genre. So You’d Like To . (SYLT) Guides! This is another great place to promote your articles. You can load your advice, articles, or book excerpts onto the…

Reading Time: < 1 minute Are you ready to network but not sure where to start? Well how about online? Ryze.com is a great online venue for networking and connecting with others in your market or with potential customers and readers. Just head on over to Ryze.com to register! Ryze.com

Reading Time: 8 minutes I came to learn about print-on-demand well before it was even a blip on the New York publishing scene. Back in 1998 a company called: Fat Brain was cranking out mostly academic, technie type books through a system called print-on-demand. The application itself was stunning. You could publish a book and print only one copy…

Reading Time: 3 minutes If your media campaign has been perplexing you, maybe you’re not thinking right. What I mean is maybe you’re not thinking like a journalist. The problem with many campaigns is that we pitch our stories with a focus on our books, when the truth is we should never (ever) sell our book and a book…

Reading Time: 3 minutes When you’re trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we’ve unveiled some PR secrets…

Reading Time: 2 minutes Quite possibly one of the savviest marketing ideas came from whoever invented the line: “Would you like fries with that?” Why? Well, it’s the key to the up sell. Listen, you’re already in the drive-thru or at the burger stand, you’re engaged and involved in getting your food and while you’re in that “space” now…