Self Publishing a Book Requires the Right Focus

Self Publishing a Book Requires the Right Focus

Self publishing a book is really an exciting, frustrating, and emotional time, and it's easy to lose focus along the way - believe me, I know - because I have Book to Bestseller releasing this fall and it's been a love-hate relationship from the start. But I always...

Updating Your Book Marketing Plan for Holiday Sales

Updating Your Book Marketing Plan for Holiday Sales

Obviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper” attention, but with some...

Smarter Book Promotion on Amazon with Seasonal Ads

Smarter Book Promotion on Amazon with Seasonal Ads

It’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion--and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to the busy holiday season, and...

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