Promoting a New Book: 5 Book Marketing Strategies all Authors Need to Try
I love it when I find helpful book marketing ideas for authors – especially when it comes to promoting a new book – which often feels like an uphill climb! The issue for many authors is that with each new book release, you feel a bit like you’re reinventing the wheel,...
Infographic: The Top 5 Social Media Strategies for Book Marketing
Promoting a book on social media is a great strategy for book marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a quick fix for any book...
Important Considerations for Deciding to Write Under a Pen Name: Book Marketing Podcast Episode
We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make...
Ideas for Promoting a Book with Hybrid Author Events
I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and...
Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity
Personal recommendations are the biggest sales generator — not just for books but most things. Think about the last time you heard a friend tell you that something was an excellent product, or a book or kitchen widget. You probably went onto Amazon or wherever you...
How to Market Your Book Without Social Media
I absolutely wanted to share this article on how to market your book without social media because first off, I think it’s very brave. But also, it’s a dilemma we all face. We have a finite amount of time to do all the things and social media sucks up a lot of those...
Infographic: Reader Centric July Observances to Bolster Your Author Branding
I thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your...
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode
We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz....
6 Strategic Benefits to Self-Publishing an eBook
We get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes they need to use them for...
Why Every Self-Published Author Should Hire A Marketing Company
As a self-published author it's easy to get overwhelmed with all the things, especially the marketing. And I get it, I'm a self-published author too, so I totally understand the desire to want to focus more on the writing. And that's why when I need to shift over to...
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