Reading Time: 5 minutes Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. This is an especially valuable strategy as the holidays approach, because anyone serving your local market is trying to come up with unique opportunities to entertain and…
Easy SEO for Authors: How to Market Your Book Online
Reading Time: 11 minutes Of all of the things you brainstorm when figuring out how to market your book, one of the biggest challenges authors face is coming up in search engines for your preferred keyword string. Meaning, if someone hops over to Google and types in: “military romance book” or “how to start a small business” you want…
How to Maximize Goodreads Giveaways for Better Engagement
Reading Time: 4 minutes A lot of authors have strong feelings about Goodreads, but no matter where you stand, the reality is the platform is owned by Amazon now and having a solid profile, pushing for reviews and ratings, and running giveaways to get books in hands are part of staying competitive in today’s publishing marketplace. So I’m a…
How to Market Your Book – A New Author’s Guide
Reading Time: 7 minutes Book marketing seems a bit like an uphill climb for many, for others it’s a shock to the system. I mean you really thought your work was done when the book was finished, didn’t you? The thing is, no matter how you publish – whether you’re an indie author or picked up by a larger…
September Observances to Inspire Your Author Marketing
Reading Time: 4 minutes Welcome to our list of September observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet, you can grab that at the bottom of this…
How to Market Your Book with Author Central: 5 Quick Fixes
Reading Time: 6 minutes I want to cover how to market your book with Author Central because I’m a HUGE fan of free book promotion strategies. When was the last time you gave your profile some love? For most indie authors, the answer is “not recently.” And, if you haven’t set it up yet, you aren’t alone, but you’ll…
5 Book Marketing Strategies That Make or Break Your Success
Reading Time: 5 minutes Being a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In fact, my team and I use these book marketing…
Book Marketing Ideas and a Checklist for Author Events
Reading Time: 5 minutes I love events and my mind just starts racing with all the fantastic book marketing ideas! But a big part of creating book marketing ideas is also ensuring they get executed, and by creating a checklist in prep for your next (or first!) author event you can be sure you’re not leaving anything critical out.…
Creating BookBub Ads and Why They Sell More Books
Reading Time: 9 minutes Creating BookBub ads is a solid strategy because they’re surprisingly accessible, it’s easy to get started, and you can make a big impact with a relatively low budget. Those are three factors I really value in determining which book marketing strategies are going to help me sell more books. I also know a lot of…
How to Market Your Book with 13 Pre-Order Strategies
Reading Time: 6 minutes If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over how to market your book to ensure you’ll sell more the next time around. Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans…
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