Reading Time: < 1 minute People are still spending a lot more time at home than usual, so I think it’s super important to discuss cookbook marketing for self-published authors. I want you to know you can make a lot of headway with some simple, yet strategic, self-promotion efforts! Check out my infographic, and please share it if you’re a…
November Is National What Month? Unique Content Ideas for Authors
Reading Time: 7 minutes Let’s celebrate all the days of November! Welcome to our list of November observances and unique content ideas for your monthly author marketing plan. If you’re committed to making this year one of your most successful yet, we can help. If you haven’t already downloaded our Monthly Book Marketing Planner, grab it at the bottom of…
Can Bloggers Help Me Promote My Self Published Book? YES! Part 2 (Book Marketing Podcast)
Reading Time: 3 minutes This post is for every author who has ever asked the question, “Will bloggers help me promote my self-published book?” My answer is always an emphatic YES! In fact, we think bloggers are so important to an author’s marketing plan that we did a pair of episodes on pitching them. Today’s post is a recap…
How to Sell Self Published Books Through Your Website
Reading Time: 4 minutes This post is for every indie author who has ever typed “How to sell self published books” into a Google search bar and hoped that the answer would include “through your website.” It’s often a goal of a self published or indie author to sell books off of their website. This is harder for traditionally…
Effective Social Media for Your Best Book Marketing Campaign
Reading Time: 6 minutes I’m going to make a bold statement: the best book marketing campaigns include social media BUT social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but here’s the thing: social media is an important key to exposure, and exposure sells books. Let me rephrase that: the right kind of social…
Knowing Your Readers Is Key to Book Marketing for Self Published Authors
Reading Time: 5 minutes Want to know the key to successful book marketing for self-published authors? A healthy obsession with your readers. It’s surprising how many authors jump into publishing without knowing who they are writing their books for. If you’re writing fiction, this is particularly important because there are subgenres and tropes that can make or break your…
Seasonal Book Marketing and Promotion: Gift Guides (Book Marketing Podcast)
Reading Time: 3 minutes Pumpkin Spice and Everything Nice! As we head into the homestretch of 2020, it’s a good time to think about ways to tie book marketing and promotion to gratitude and gifts. In “Get Your Book into Gift Guides!” – Episode 12 of our Book Marketing Tips & Author Success podcast – we go deep in…
October Is National What Month? Unique Content Ideas for Authors
Reading Time: 7 minutes As they say, pumpkin spice and everything nice! Welcome to our list of October observances and unique content ideas for authors for your monthly author marketing plan. If you’re committed to making this year one of your most successful yet, we can help. If you haven’t already downloaded our Monthly Book Marketing Planner, grab it…
How to Promote a Book 101: Promote Your Brand
Reading Time: 4 minutes If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be…
How to Market a Self Published Book Without Wasting So Much Time
Reading Time: 5 minutes Raise your hand if you often feel like you’re wasting your time with your book marketing? If you’re like most authors, I bet your hand is raised above your head and maybe even waving. Marketing a self-published book (or even one from a trade or boutique publisher) isn’t always easy. In fact, it’s often downright…
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