Reading Time: 4 minutes Book promotion ideas can sometimes be hard to come up with, especially when you feel like nothing’s really working as planned. When I chat with authors who are running into road blocks I encourage them to try something different. Many times, we end up in a rut because we opt for the same strategies over…
How to Market a Book to Holiday Gift Guides
Reading Time: 3 minutes Figuring out how to market a book to holiday gift guides can be a great way to give your book some extra bounce this season and believe it or not, it’s not too late if you play your cards right! Whenever we’ve pitched gift guides in the past, books that have been accepted get a…
How to Market a Book on Amazon: 7 Easy Steps
Reading Time: 5 minutes When we look at how to market a book, we know this for sure: Amazon is a great place to list your book – but it requires some work. A focused effort to stand out on the site itself, amidst all the other noise, but also keeping readers on your Amazon book page, which has…
November Observances to Inspire Your Author Marketing
Reading Time: 5 minutes Welcome to our list of November observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this…
Get More Book Reviews and Features with These Simple Tips
Reading Time: 5 minutes Every author wants to get more book reviews – they help build buzz, inform potential readers and buyers about your book and when done well, give enough information about your book to intrigue without giving away all the pertinent details. So once you’ve built a list of reviewers to go after, it’s time to start…
12 Things No One Tells You About Self-Publishing a Book
Reading Time: 4 minutes Self-publishing a book has become easier and easier in the last decade, but at the same time, becoming a successful author has become more challenging. Because the reality is, self-publishing a book is just the first step. The long game involves keeping your expectations and goals in check, having a solid book marketing plan outlined,…
The Top 12 Questions I’m Asked About How to Market a Book
Reading Time: 9 minutes As a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of authors in any given year, covering every genre…
How to Market a Book by Being a Better Fan
Reading Time: 5 minutes If you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t considered how to market a book by being a real fan of your genre. And while that suggestion may not scream SALES to you, it’s actually the book…
How to Market Your Book Using Competing Book Titles
Reading Time: 6 minutes As an author you’ve probably been told to look at competing book titles through multiple stages of your journey from writing, to publishing, to figuring out how to market your book to the right readers. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, how to price your book, or determining the…
How to Promote an eBook with a Limited Time Discount
Reading Time: 6 minutes As authors we know we should promote an eBook with a variety of strategies, one being limited time discounts. But many of us have also done an eBook promotion and didn’t get a great number of downloads. So, do you try again or throw in the towel? If you’ve been following me for even a…
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