The Real Pros and Cons of Self-Publishing a Book: Book Marketing Podcast Episode
We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that...
Why Self-Publishing Your Book is Lucrative if You’re Planning a Series
Self-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series...
QUIZ: How Negative Reviews Can Influence Your Book Marketing Strategies
I get it, bad reviews can be hard. As an author, I understand how disheartening getting a negative review can be and how easy it is to get caught up in it. But instead of focussing on the negative, it's important to understand all of the positive benefits that can...
Before Self-Publishing A Book Make Sure to Answer These 5 Crucial Questions
I always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to hit the ground running...
Infographic: Reader Centric June Observances to Bolster Your Author Branding
I thought I would give you a head start on some June Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your...
Infographic: Build Your Author Brand From Scratch With These 5 Questions
I get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a...
The Top 5 Strategies for Promoting a Book on Social Media
When promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find link-minded people – but they typically don’t use it for the sole purpose...
10 Common Book Marketing Mistakes: Book Marketing Podcast Episode
We really designed this book marketing podcast episode around aspects of publishing and book marketing that we really see authors stressing about, and stressing about unnecessarily – or because there’s a lack of...
Simple Book Marketing Strategies this Self-Published Author Used to Sell Over 20K Books with Almost No Money
I always love reading pieces on author success, especially when they offer juicy and easy-to-implement book marketing strategies that authors can dig into right away. And while some of this is always a tad obvious, it’s always worth a mention – because repetition is a...
Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode
In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written...
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