Why Self-Publishing a Book Makes You a Marketer
Self-publishing a book is a major accomplishment. You pour your heart and soul and hours of your life into creating something that’s explicitly designed to be judged by the public. Virtual fist bump to you! But deciding to join the publishing industry also means...
5 Free Book Marketing Strategies You Should Revisit Quarterly
It’s easy to get caught up in the “big stuff” you need to do to market your book, but there are a lot of great (and free) book marketing strategies that can move the needle, too. These strategies, while seemingly simple, can really help boost your overall book...
How to Sell More Books Direct to Consumer (Yes, We Mean Sidestepping Amazon)
Before we delve into today's blog post about how to sell more books direct to consumers, we want you to know about an exciting announcement! It’s finally here – Book to Bestseller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success is up...
Book to Bestseller Pre-Order Giveaway and Prizes
It's finally here - Book to Bestseller: The Savvy Author's Guide to Book Promotion, Smart Branding, and Longterm Success is up on Amazon for pre-order and that means it's time to announce all the fantastic promotions we've been planning to celebrate! Honestly, this...
3 Shockingly Simple Ways to Improve Your Author Platform
As an author, you’ve no doubt heard a lot of talk about your author platform and how important it is. But that’s often where this advice ends, leaving authors to wonder how to improve their author platform or, for that matter, even where to start. First, let’s...
How to Market a Book While Keeping It Classy
A lot of authors are desperate to figure out how to market a book the right way, but too often the sole focus is on sales–and that’s typically the biggest misstep an author can make–aside from not marketing a book at all. Let me explain! Sales are always the goal, if...
Unique Author Branding and Content Ideas Using October Observances
It’s time to run through our October observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by...
Book Marketing Strategies for Older Titles: Book Marketing Podcast Recap
Book marketing strategies change a bit when you're promoting an older title, so it's important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on this older title! Whether it's a...
How a Goodreads Author Page Strategically Supports Your Brand
A Goodreads author page, done right, can be one of the most influential tools in your marketing plan. To start, Goodreads is owned by Amazon, and even if you have a love-hate relationship with the retail giant, they’re still the ones selling the most books right now,...
Your Must-Listen Minisode Round-Up: Book Marketing Podcast Recap
Here's the most recent, must-listen list of some of our top-reviewed book marketing podcast minisodes! If you're wondering how to market your books in a way that doesn't leave you exhausted, then the minisodes on our book marketing podcast are exactly what you need to...
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