How to Celebrate National Book Blitz Month and Build Readership
National Book Blitz Month has a really cool history that I can absolutely get behind, and I encourage every author to really kick their creative marketing efforts into high gear! According to the website National Today: The reason for the creation of the Book Blitz...
The Calendar Lover’s Guide to Clever Book Promo Ideas in 2023
Coming up with book promo ideas can be challenging because it’s hard to really know what your readers are looking for. Sure, they’re looking for great books, but there are a lot of great books out there, so how do you come up with book promo ideas that will help you...
Take Our Book Website Design Quiz to Improve Your Click Throughs
Book website design can be tricky. Mostly because it's easy to get caught up in wanting to include everything you think should matter, when in actuality you're making it more challenging for your visitor to simply buy your book. So we created this simple quiz (it's...
A Quick and Helpful Education on Publishing Trends
Publishing trends can be tricky, because there's definitely a fine line between staying true to the type of author you always planned to be, while also staying educated enough to compete in today's market. Most authors are shocked when I repeat this statistic, but...
How to Celebrate “Read a New Book” Month in Style
December is read a new book month, and I couldn't imagine a better time of year to celebrate! So many of us are ready to slow down a bit, spend more time doing things we really love, and just leaning into the cooler temps and fewer daylight hours. But as authors we...
Easy Last Minute Ideas for Your Holiday Marketing Campaign
It’s hard to believe that the holidays are upon us once again and with that comes the ever-busy shopping season, and numerous (yet simple) ways to bolster your holiday marketing campaign! Though prices have gone up everywhere (have you seen the price of eggs lately?)...
How to Pitch a Book to Draw in More Readers
Figuring out how to pitch a book can be challenging, especially if you're already well aware that it's easy to get too close to your own work. Spoiler alert: that's absolutely true. But even under ideal circumstances, pitching a book successfully happens in steps....
A Quick Education to Improve Your Publishing and Book Marketing Plan
Publishing a book can be confusing, and as if that isn't challenging enough, you're then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was to focus on terms that I often see...
Perfecting Pre-Orders on Amazon for Maximum Impact
Pre-orders on Amazon can be really lucrative, but they can also work against you if you're not prepared. And it's definitely not a book marketing strategy you should just jump into and figure out as you go! We actually did an episode on our book marketing podcast...
How to Promote Your Book Globally and Build an International Readership
Figuring out how to promote your book globally can be challenging, and honestly, I think it's because we all want to broaden our reach, but international efforts sound intimidating at best. That's why when I came across the below piece on The Fussy Librarian I knew I...
