Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
Book Marketing Tips for Promoting an Older Title (Book Marketing Podcast)
Reading Time: 4 minutes In a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the show, but it doesn’t cover all the tips we…
How to Promote My Book Before It’s Published
Reading Time: 5 minutes I need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as possible, and I’ll explain why. Early marketing is…
Timing Your Book Launch (Book Marketing Podcast)
Reading Time: 3 minutes There is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be discussing whether or not your book is too…
July is National What Month? Unique Content Ideas for Authors
Reading Time: 6 minutes Welcome to our list of July observances and unique content ideas that authors can use for their monthly marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at…
How to Promote a Self Published Book with Amazon Pre-Order
Reading Time: 5 minutes One underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally published authors and those who have self-published through KDP. I’ll walk you through the ways to get your book into pre-order, but…
How to Market a Book with a Virtual Event
Reading Time: 6 minutes When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re like most authors, you’ve probably had events get canceled or postponed.…
6 Tips for Marketing Self-Published Books on Amazon with Author Central
Reading Time: 4 minutes Marketing self-published books on Amazon is an ongoing strategy, it never ends! But with a bit of planning and strategic organization you can convert more shoppers to buyers with minimal effort. Here are 6 simple ways to up your game on Amazon by drawing in more readers that are specifically interested in your genre or…
How to Get More Media Exposure for Your Book
Reading Time: 4 minutes The first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if you take a look at the…
How to Pitch Your Book to Big Media Outlets (Book Marketing Podcast)
Reading Time: 4 minutes I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s…
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