Reading Time: 4 minutes I’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure thing every single time. The more control you have over the […]
How to Run Your Own Online Book Tour and Save Money!
Reading Time: 8 minutes We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in! Different Types of Online Book Tours […]
Keys to Using Bookbub Ads to Amp up Your Book Promotion
Reading Time: 4 minutes First, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to keep in your rotation because they’re a really adaptable way to […]
11 Ways to Sell More Books to International Audiences (without spending money on book translation!)
Reading Time: 6 minutes Although the United States (North America) is the biggest book market authors tend to work with, indie authors are finding more and more book sales from other countries. In fact, e started adding outreach to international audiences as a book promotion strategy several years ago with great success. I love going wide with book marketing! […]
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
Reading Time: 4 minutes Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that all authors hear ‘no,’ even the most […]
Do Some Book Reviews Matter More than Others?
Reading Time: 7 minutes Book reviews are still a great way to sell a book, even in 2019. The truth is, people like what other people like – and book reviews are a nod to that. But with so many books published each day (4,500 or more) it’s getting harder and harder to gain access to book-review sites. We […]
February Observances to Inspire Your Author Marketing
Reading Time: 7 minutes Welcome to our list of February observances and content ideas for your monthly author marketing plan! I hope 2019 has already kicked off strong for you and you’re committed to making this year one of your most successful yet – because we can help you do that. If you haven’t downloaded our Monthly Book Marketing […]
5 Most Common Complaints About Book Marketing Services by Penny Sansevieri
Reading Time: 6 minutes For most authors, investing in a book is a big deal. And books do require an investment. You’ve paid for the editing, book cover, and now when it comes to marketing you absolutely want to get your money’s worth. You should. And there’s a smart way to invest in your book promotion and a not-so-smart […]
8 Tips for Amping Up Your Book Promotion with Instagram
Reading Time: 4 minutes I’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for days at a time to meet a writing deadline; Goodreads is fantastic for genre specific […]
Book Promotion Simplified: An Easy-To-Implement Social Media Planning Guide for 2019!
Reading Time: 9 minutes As the New Year begins, and we start to plan out 2019, the one looming question remains: What should I do to promote my book? Social media is, without question, a big book promotion time suck for most authors. We know we need it, but there’s a lot around social media that still leaves us […]
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