Reading Time: 4 minutes If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be…
How to Market a Self Published Book Without Wasting So Much Time
Reading Time: 5 minutes Raise your hand if you often feel like you’re wasting your time with your book marketing? If you’re like most authors, I bet your hand is raised above your head and maybe even waving. Marketing a self-published book (or even one from a trade or boutique publisher) isn’t always easy. In fact, it’s often downright…
5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]
Reading Time: < 1 minute As authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY. People are busy but they mean well, so…
How to Get Creative with BookBub to Sell More Self Published Books (Book Marketing Podcast)
Reading Time: 3 minutes Readers love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self-published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers, then break down the difference between ads and deals before offering some tips on how…
How to Promote a Book with Creative Collaboration
Reading Time: 5 minutes Are you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word-of-mouth. Readers trust people they follow or subscribe to, so a mention or shoutout could go a…
Powering Up Your Email Book Marketing and Promotion
Reading Time: 7 minutes You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And while we all complain about getting too much email, according to Statista, 49% of…
Quick Quiz: Discover Why Your Book Isn’t Selling
Reading Time: < 1 minute This quiz will test whether or not you’re hitting the book marketing strategies and platform enhancements that are key to to an author’s success.
September is National What Month? Unique Content Ideas for Authors
Reading Time: 6 minutes Welcome to our list of September observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this…
Facebook Profile, Facebook Page or a Group – Which One Do You Need? (Book Marketing Podcast)
Reading Time: 2 minutes This is our first listener inspired book marketing podcast! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group. But wait! We covered so much more in our podcast episode on…
How to Sell Self Published Books by Pitching Yourself as a Guest Blogger
Reading Time: 4 minutes If you’ve been marketing your book for a while, you may feel like you’re running low on opportunities to get the word out there and need some new ideas on how to sell self published books. Here’s a great one: guest blogging. What is guest blogging? Well, it’s an opportunity to share your ideas, your…
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