Reading Time: 5 minutes The holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of consumers plan to start shopping just before Thanksgiving and, in particular, on the holiday itself. A…
How to Promote a Self Published Book: CONSISTENCY
Reading Time: 5 minutes Whenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of everything that is and isn’t right in the world,…
How to Market a Kindle Book: Publish Smart
Reading Time: 4 minutes This one is for all of you wondering how to market a Kindle book. Let’s begin at the beginning: in order to market smart, you first have to publish smart! Publishing options can be confusing, especially given all of the choices Amazon offers these days. Before you hit the “publish” button, here are a few…
How to Promote a Book: Become a Media Master (Book Marketing Podcast)
Reading Time: 3 minutes Today’s post is a recap of “The Secrets to Getting More Media for Your Book,” which we covered in Episode 11 (Part 1) and Episode 12 (Part 2) on our Book Marketing Tips & Author Success podcast. We go deep in our discussion about this important topic for authors trying to figure out how to…
How to Announce a Book Release to Your Mailing List
Reading Time: 4 minutes Today on the Author Marketing Experts blog, we’re going to talk about how to announce a book release. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a book release…
How to Market a Self Published Book for the Holidays (Infographic)
Reading Time: < 1 minute There’s been a lot to distract us this year but hopefully, you’re still tracking ideas for how to market a self-published book for holiday sales! If you haven’t started planning your holiday sales, it’s crunch time. And while there will still be a holiday buying season this year, the 2020 version will look a bit…
Why You Must Breathe New Life Into Your Amazon Book Promotion
Reading Time: 4 minutes Here come the holidays! And with them, today’s timely reminder about spiffing up your Amazon book promotion game so that you and your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on…
Cookbook Marketing for Self Published Authors
Reading Time: < 1 minute People are still spending a lot more time at home than usual, so I think it’s super important to discuss cookbook marketing for self-published authors. I want you to know you can make a lot of headway with some simple, yet strategic, self-promotion efforts! Check out my infographic, and please share it if you’re a…
November Is National What Month? Unique Content Ideas for Authors
Reading Time: 7 minutes Let’s celebrate all the days of November! Welcome to our list of November observances and unique content ideas for your monthly author marketing plan. If you’re committed to making this year one of your most successful yet, we can help. If you haven’t already downloaded our Monthly Book Marketing Planner, grab it at the bottom of…
Can Bloggers Help Me Promote My Self Published Book? YES! Part 2 (Book Marketing Podcast)
Reading Time: 3 minutes This post is for every author who has ever asked the question, “Will bloggers help me promote my self-published book?” My answer is always an emphatic YES! In fact, we think bloggers are so important to an author’s marketing plan that we did a pair of episodes on pitching them. Today’s post is a recap…
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