THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
November 13, 2008 Issue #182
in this issue
— Note From The Editor
— State of the Blogosphere: Here to Stay
— Why Your Book Isn’t Selling
— Giant Magazine
— AME-University: Book Marketing, Publishing, and Internet Marketing classes
— Attracting Activity to your Blog – Part 2
— Book Bits and Bites
— 101 Best Websites for Writers Nominations
— Do I Really Need A Press Release?
— More on Why Blogs Matter
— Twellow for Tweeters
— Literary Agents on The Publishing Insiders
— Hits From the Red Hot Blog Tour
— NOW is the Time to Promote Your Book
— Reader tip: Why Book Promotion Is Like Dating
— Learn to Buzz Your Book!
— Business Expected to Use Social Media
— Virtual Author Tour Successes
— Reader Tip!
— WHO ARE WE
Penny C. Sansevieri, Editor email@example.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.
Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!
With the election over, many of you are turning your attention once again to what you can do to get some book sales in time for the Holiday season. This year, more than ever, I believe that the low price point on a book will only serve to increase interest and sales. But what if you feel like your efforts aren’t being noticed? Over the past few days I’ve had numerous discussions with folks in the industry as well as a few subscribers who have contacted me looking for guidance. This week we’re focusing on refocusing your efforts, realigning your expectations and (hopefully) re-igniting your marketing campaign!
Well, it was a great weekend here in San Diego. Paula Krapf visited here with her daughter to celebrate her five fabulous years with AME. We had a great time, and much to the surprise of those who know me well: I actually took a day off. It was a fabulous day. If you’d like to see pictures, check out my facebook profile. We really spoiled ourselves. I could get used to this. I might have to twist Paula’s arm to come back more often than just once every five years.
We have one shameless request to ask of you: Could you help us get Fascinating Authors noticed by nominating it for a Writer’s Digest top 101 web sites for writers? Instructions are further down in this newsletter. If you have the time to do it we thank you very, very much!
From us to you we, as always, wish you publishing success. Thanks for reading and being a part of the AME family!
Penny, Paula, Susan, Lauren, Alex and everyone at Author Marketing Experts, Inc.
Follow me on Twitter: www.twitter.com/bookgal
P.S. Have you been wanting to dip your toe in internet marketing but aren’t sure where to get started? We have just launched a series of effective, innovative, and super-affordable marketing programs. Send an email to: firstname.lastname@example.org to find out more!
P.P.S. Check out our blog!
We offer great tips and insights, such as: ‘Another Self-Published Success Story:’
State of the Blogosphere: Here to Stay
Technorati has released the 2008 version of its annual State of the Blogosphere report. This year’s version is unique because for the first time, Technorati surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.
Blogs are a global phenomenon that have hit the mainstream, according to the report. Findings include:
* Total internet audience: 188.9 million
* There were 94.1 million US blog readers in 2007 (50% of Internet users)
* 77% of active Internet users read blogs
Check out this informative, comprehensive five-part series.
Why Your Book Isn’t Selling
Over the past several days I’ve fielded a number of calls from authors frustrated with their progress. “Nothing is happening,” “Am I doing this right?” and “My book isn’t selling” are some of the biggest complaints I hear when authors are marketing on their own. Especially now, when we feel the pressure to make every marketing effort count, marketing effectively is becoming more of a concern. Authors like to blame it on the downturned economy, but the truth is, books are a low dollar item and likely to sell better over the holidays than the spiffy new iPhone. So here’s a little reality check, mixed with some inspiration and a few ideas to hopefully kick-start your momentum!
1) Goals: it’s good to have them, but make sure they are realistic. If you’re not sure, ask someone who can be objective. (We’re here to help, email us at email@example.com if you have nowhere else to turn for an honest answer). Yesterday I was speaking to an author who was really discouraged she hadn’t met her sales goal for the year. She had set herself a goal of selling 20,000 books. Now that’s a great number to aspire to, but not a realistic figure. Why? Because it was her first book, because she self-published it and because she didn’t have a distributor in place and didn’t have a platform. All of these things are factors to consider when setting these types of goals. What’s more realistic? Well, it depends on your market, but 2,000 to 5,000 – especially if you’re starting out – is a much better target. Keep in mind, though, that if your book has limited distribution, this number could drop drastically.
2) What’s your plan? While setting goals is important, it’s equally important to have mini-goals or milestones that you can reach and check off your list. I outline my big goal, let’s say it’s finding a traditional publisher for my book, and then I outline the hundreds of mini-goals I need to reach before I can even be considered by a mainstream house. When you work your goal-setting this way, it will feel like you are accomplishing things because you are. So often the larger scope of what we do is comprised of micro-efforts, things that might go unnoticed and unseen if you don’t write them down or somehow keep a log of them. In all the years I’ve worked in marketing and publicity, the single most discouraging thing is when you do a million pieces of invisible work and don’t keep track of it. Make a roadmap: you would never drive from San Diego to New York and not have a map. Much like a trip from West to East, you’ll need a map to keep you on track. It doesn’t have to be formal, just a list of things you want to accomplish today, this week, this month and the next six months. Keeping yourself on track will keep you on the right road; if not you could end up being someplace you never planned on. Like Peoria.
3) Am I doing the right thing? No one markets well in a vacuum, so if you have questions, get answers from someone you trust. You might be doing all the right things, but it might just be a matter of timing, patience, effort, and oh, did I mention patience? The important thing is to ask someone in the industry and someone who will give you honest feedback without trying to sell you their stuff.
4) Brainstorm and get creative: again, no one works well in isolation so get out there and brainstorm with people who are in a similar situation. If that’s not possible, then start attending classes whether in person or teleclasses (we offer these, they’re totally free: firstname.lastname@example.org). The point is, get out there and start those creative juices flowing or just sit with a speaker you like and get inspired. Re-ignite your campaign.
5) Reevaluate: if you keep hitting a brick wall, it’s time to reevaluate your marketing. Are you hitting the right targets? Are you going after your niche market or are you shooting too wide? Are you spending time and money on things that aren’t leveraging results? If so, ask yourself, why? Are you doing it because everyone else in your writing group is? Ask yourself some critical questions.
6) Stuff only works if you do a lot of it: whatever you focus on you should plan to do it consistently. If you blog, blog consistently. Radio? Same thing. Get yourself in a social networking site then be social. Don’t “dabble” – someone once told me they’ve dabbled in this and that. Trust me, dabbling doesn’t work. Diving headlong into marketing does.
7) Put a lot of lines in the water: I don’t fish so I’m not sure where that analogy came from, but you get the idea. Put a lot of stuff out there. Don’t just blog and expect that to be your singular source of marketing. Blog, social network, do radio if it’s appropriate to your book, do talks, book events, network, and go to conferences.
8) If you do nothing, expect nothing: your book is not the field of dreams, if you write it people won’t just beat a path to your door. Get yourself out there, do whatever you need to market the book. Sending postcards to your mailing list might get you a few “Hey, great to hear from you” emails but it won’t sell books. Surprisingly enough, most authors don’t sell but a few books to their immediate social circle. Break out of that circle. Mom can only buy so many of your books. I queried this on my Facebook page earlier and someone responded by saying that she’s frustrated that her clients don’t market the books they publish. Hmmmm.
9) Realism will keep you sane: the truth is that unless you get a ticket to her show, you’ll probably never meet Oprah. That’s ok. There are a million other things you can do instead of sitting by the phone waiting for her to call. Realism will not only keep you sane, it’ll keep you on target. Having dreams is a great thing, everyone should have a dream, but realism will keep you from being discouraged and keep your marketing momentum on track.
10) Don’t throw money at something just to feel like you’re doing something: throwing money at a problem isn’t always a good thing, in fact, sometimes it’s the worst thing. If you’re going to invest in your marketing (and you should), make sure you’re investing your money wisely. There are great deals out there, but some of them are a waste of your time and certainly, your money. Make investments wisely. I’ve known authors to blow through a $5,000 marketing budget $99 at a time and still have nothing to show for their efforts. Also, while it’s tempting and easy to do, don’t place ads. Ads (especially online) don’t work. Media blasts aren’t recommended either. It’s tempting, I know. Blasting thousands of media at one time with your message should result in something, right? Not always. Be smart with your marketing dollars. If you’re blasting the media, ask to see the media targets first. You don’t want to be pitching your romance novel to Car and Driver.
So what’s the solution to all of this? Here are some guidelines to help you navigate this marketing and pr path:
1) Become part of the conversation, wherever that conversation exists. If your book is a New Age topic, go to web sites, blogs, and even consider attending some conferences. If you’re following blogs, comment on those blogs, get to know the big bloggers out there. If you have a social networking site, work it, make friends, comment, be helpful.
2) Don’t get into the Internet with the idea you’ll make a lot of money. Get online and be helpful, the money will follow. If you do it in reverse, you’ll have a very short lived time online. Offer tips, link to other blogs or web sites you find helpful. Offer guidance, insight, wisdom, inspiration, whatever works for your market.
3) Want to sell books? Then go for exposure. Repeat after me: marketing and pr doesn’t sell books – it gets you exposure. Exposure gets you an audience and an audience gets you book sales. Whatever effort you’re going to put into your book, understand it’s for the exposure, not for sales. Much like point #2, if you attack your marketing with the idea of selling books, you’ll be disappointed. If you tackle it with the idea of gaining exposure, you’ll be pleasantly surprised and it’s likely that book sales will follow.
4) When you make up your list of things to do to market your book, ask yourself what can give you the best exposure. That’s one of the reasons I love the Internet, because the exposure is limitless. Don’t go for flash in the pan marketing ideas, go for substance.
5) Having 35 social networking accounts is only a good thing when you use them all. People ask me how many social networking pages should they have, I say: how many can you manage? If you can’t keep up 35 pages then start with one and go from there. Better to have one very active page than a bunch of pages that are blank.
6) Do one to five things a day to market yourself and your book. Keep on track with your marketing efforts and stay in the marketing “zone” by crafting a list that lets you chip away at your goals, one goal at a time.
7) Please, please, please get a web site. It’s your 24/7 sales tool and should be one of the first things on your list of must-do marketing tasks.
8) Get help from a professional you trust. I know you’re loving this “going alone” thing, but let’s face it, at some point it might make sense to bring in a professional who can help you, someone you trust who will give you a straight answer and good, solid advice. Stay away from anyone offering guarantees in sales. This is a huge red flag, no one can predict this, nor can anyone predict a bestseller.
The more you can approach your marketing plan with a plan, a dash of realistic expectations and a lot of hard work, the more successful you’ll be. The truth is there are hundreds of thousands of books that get published each year that end up dying a quiet death due to lack of focus, goals, and exposure. Get yourself on a path, and then find a manageable plan that will work with you, not against you!
Giant Magazine is part of the Black Planet Universe, which acts as the eyes and ears for African-Americans looking for what’s hot online, on the airwaves, on TV, in the theaters and on the streets.
On the ‘Net, Black Planet reaches more than 5 million unique visitors per month and is still growing. Its mission is to embrace and positively impact the lives of African Americans by providing news, information, entertainment, community, tools and services.
A bimonthly with a circulation of more than 300,000, Giant is an urban entertainment lifestyle magazine that celebrates the best of music, film, fashion and style; its features are loud, cutting-edge and modern, including great visuals and enlightening profiles of some of the biggest and most adored celebrities. Recent articles include coverage of President-elect Barack Obama’s win, behind the scenes of his campaign and a look at the impact of his celebrity, style and culture.
Regular sections include articles (from news, the arts, entertainment/celebrity, etc.), style, point of view (including reviews of books, music, TV, products and opinion pieces) and after hours (social scene, events, premieres).
12/09/08 Holiday spectacular issue, Giant 100
02/01/09 Oscars, Hollywood, Spring fashion
04/01/09 Automotive, Jewelry and watches preview, art
06/01/09 Summer beauty & grooming and fashion accessories, Travel, Music
08/01/09 Television preview, Fall fashion
10/01/09 Technology, Sports, Nightlife
12/01/09 Holiday gift guide, Holiday, Computer & video games: gaming, Fragrances
The magazine welcomes submissions via email only and complete guidelines are available at the website.
Giant Magazine/Interactive One, LLC
205 Hudson Street
New York, NY 10013
Phone: 212 431-4477 ext 488
Fax: 212 505-3478
AME-University: Book Marketing, Publishing, and Internet Marketing classes
These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up!
Web Site WOW III: Drive Traffic to Your Site, Make the Sale
When: Tuesday, Nov. 18, 4 p.m. – 5 p.m.
Where: AME-U classes offered by Jeniffer Thompson
Description: Web Site WOW III: Drive Traffic to Your Site, Make the Sale Internet Marketing is all about creating a buzz for your product. This third class of the Web Site WOW series will show you how to unleash the power of the Internet and create a viral marketing campaign that will catapult your success. Understand the ins and outs of search engine optimization and how to organically increase your site’s Google PageRank (TM), increase your visibility across the Net, and drive traffic back to your site.
You will learn how to: Use social networking sites to increase your visibility; optimize your site for maximum search engine results; drive traffic to your site; create online marketing campaigns and track your results; use FREE multi-media tools to promote your business; turn potential customers into loyal customers.
You won’t want to miss this jam-packed session on how you can use technology and the Internet to sell more books and make more money. Learn the tricks of the trade that will save you time and money from online shipping methods, Internet phone services, teleconferencing, e-commerce solutions, auto-responders, online surveys and more – you’ll learn the pros and cons of each and find the best methods that are right for your business. Don’t sweat the small stuff; the smoother your business runs, the more time you will have to market your books and increase your bottom line.
Red Hot Internet Publicity
When: Thursday, Nov. 20, 4 p.m. – 5 p.m.
Description: If you think you have your Internet marketing covered with just a web site, you might be missing out on a bucket of Internet gold. This class is packed with information with everything from creating the perfect web site to demystifying keywords and how to create a great blog. We’ll also discuss how to turn web site visitors into customers and how to maximize your internet promotional efforts through blogs, internet articles, chat groups, and ezines.
• The secret to getting thousands of hits on your web site and then converting them into sales!
• Top internet promotion techniques that won’t cost you a dime!
• The Virtual Author Tour (TM), how you can “tour” yourself on the ‘Net.
• How to get print media from your Internet campaign
• Learn how to expand your platform and sell more books!
• How to create a campaign that will last for months, not days
• How to create a web site that sells your book
• Podcasting and blogging demystified!
How to join in:
To sign up or learn more about these classes send an email to email@example.com.
The AME website has a complete class listing for handy reference: http://amarketingexpert.com/iclasses.html.
Missed a class? Here’s an easy way to catch up on past classes, go to: http://bookmkr.audioacrobat.com/download/49713933-a2ef-a9f6-4f98-376f0809e90b.mp3.
Attracting Activity to your Blog – Part 2
Blog posts are indexed much more quickly than static pages whether your keywords are strong or not. Using keywords increases the odds that a page will rise to the top of the search engine listings as opposed to rank #65 with a phrase you never anticipated.
In addition, you will want to make sure your blog pings the blog search engines. Most blog software has this function built in, like WordPress, but it’s a good idea to double check if you are using an off-brand or an older version.
I only use three of them, since they, in turn, ping the majority of the search engines and blog directories out there for you whenever you post. And it does so automatically. This way, you don’t need to ping a bunch of them since they do all the work for you. They are:
* Pingomatic.com (rpc.pingomatic.com)
* PingGoat.com (pingoat.com/goat/RPC2)
* FeedBurner (ping.feedburner.com)
You may want to consider submitting your blog posts to ezine directories, publishers, and even offline magazines.
Make sure you utilize RSS feeds. Make sure your RSS feed icon is large enough that it can be easily found, and offer an email alternative for those who prefer not to use readers. Just like opt-in forms, make sure you add it to every page.
Speaking of opt-in forms, around the RSS button you can add your own opt-in form from your favorite autoresponder service, or use an RSS-to-email service like FeedBurner.com or FeedBlitz.com to increase subscriptions.
It’s preferable to use a third party site because they provide extra features that will help you promote and publicize your blog with little extra effort. Part 3 will cover additional traffic techniques.
Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.
Book Bits and Bites
Atticus Finch, Presidential Candidate? With all the election hoopla that stretched on for, well forever, it should be no surprise that an enterprising author devised the perfect political contest. Which literary figure would you want as President? The hero from To Kill a Mockingbird was the easy victor, but see who else made the cut.
The Tweet on Books: Authors, publishers and reviewers are turning up in large numbers on Twitter, finding the 140 character tweets work well with book news and promotion. GalleyCat blog examined the stats, and found that there is even a specific timeframe for “book” tweets – the word “book” is most frequently typed on Twitter every weekday between 10 p.m. and 1 a.m. in the morning.
‘No Such Thing as a Free Book’: The plan by Thomas Nelson Books to give books to anyone who will agree to write a 200 word review at specified sites has generated some controversy. The Guardian’s book blog noted one concern is that this will open the door to publishers demanding more from reviewers; another is that book bloggers actually lose out because they’ll have to agree to post the reviews to a number of consumer sites, which means a potential decrease in traffic to their blogs.
The Ultimate Book List: Need ideas for a book to read, or want to make sure you’ve embraced the zeitgeist? USA Today has published a list of bestselling books from the past 15 years, and many book lovers are having fun going through the list to mark off books they’ve read, want to read or should read. See for yourself.
101 Best Websites for Writers Nominations
Writer’s Digest magazine is accepting nominations for its 2009 list of best websites for writers. The deadline for nominations is December 1, and we would appreciate it if you would consider nominating Fascinating Authors.
Email your nominations for FascinatingAuthors.com to firstname.lastname@example.org with 101 Best Websites as the subject line. You can say:
I would like to nominate Penny Sansevieri’s FascinatingAuthors.com for your upcoming 101 Best Websites feature for 2009.
Category: Author Interviews, Book Reviews, Book News, Podcasts, etc.
Fascinating Authors is syndicated to over twenty-seven podcast directories, has featured some of the hottest authors, and was one of the first Internet sites dedicated solely to podcasting your favorite (and soon to be favorite) authors. Fascinating Authors is also a home for book reviews, offering a space for budding and established authors alike to have their books reviewed and featured. Fascinating Authors is truly a unique site and a valuable resource to all authors, giving everyone a chance to promote their books or become engaged in new voices!
Do I Really Need A Press Release?
Yes, you really need a press release! If you don’t send a book to every producer, news station, newspaper, etc., which is NEVER a good idea unless you have zillions of dollars, the press release may serve as your first impression. As a producer, I look for a headline that grabs my attention, so entice me with your creativity. If I’m not touched, intrigued, entertained or wowed in the headline I may not read any further, so make it topical, timely and interesting.
The first paragraph should be informative, interesting and short! Why is your book important or entertaining, why should our audience care and why would you be a great interview? Sell me! Make sure to include the most important points in this paragraph because it may be all I read unless I am looking for your contact information.
In the second, short paragraph tell me about yourself, what you do and why you wrote the book. Be sure to mention the name of your book often, whether in quotes or bold print. The conclusion of the press release needs to give me your contact information, website, email address, etc.
Be bold, be different and stand out! Remember to mention your book often, tie your topic into something in the news or something everyone is discussing. Use quotes, bold print, different colors, etc. throughout the release to get the attention of producers and media bookers.
For more information or to schedule a coaching session just email me at email@example.com or call (602) 509-6468.
~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at http://www.arizonasown.com or email firstname.lastname@example.org.
More on Why Blogs Matter
A new study reveals that blogs influence consumer purchases more than social networks. JupiterResearch found that the number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions. Among the findings, as reported in Marketing Charts: frequent blog readers (those who read blogs more than once per month) – constituting 20% of blog readers – say they trust relevant blog content for purchase decisions more than content from social networking sites.
Twellow for Tweeters
Do you Twitter? Check out this – a Twitter based social networking site called Twellow. There you can create a profile and categorize yourself. They currently have a Publishing category, which has lots of room for new members. This site is being ranked by Google so it seems like a good place to grab a link back to your site and increase your exposure.
Tip offered by Jeniffer Thompson, author of Web Site WOW, Turn Your Web Site Into Your Most Powerful Marketing Tool, http://www.monkeycmedia.com/web_site_WOW.php. Thompson is also the President of Monkey C Media, a full-service design house offering author web sites, book cover design, book teaser videos and much more, www.monkeycmedia.com.
Literary Agents on The Publishing Insiders
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc., and literary agents Kirsten Manges and Rita Rosenkranz have to offer in terms of tips and insights into the industry! Listen here.
Hits From the Red Hot Blog Tour
Seven bestsellers can’t be wrong! In the past six months seven of the books we’ve put into our Internet campaigns have hit the New York Times bestseller lists. Will your book be next? Our Red Hot Blog Tour will get you the kind of action you never thought possible. We’ll tour your book on high-traffic blogs with links back to your site. If you’re ready to promote your book on the ‘Net, try our Red Hot Blog Tour today! For more information send us an email at email@example.com
NOW is the Time to Promote Your Book
Looking for inexpensive ways to promote your book? We’ve just developed and launched an exciting series of budget-friendly programs that still pack a powerful punch! Think you can’t market your book in a tough economy? Think again – we’ve got the answer! Email us for more details: firstname.lastname@example.org.
Reader tip: Why Book Promotion Is Like Dating
You may or may not be single, but you can still take this tip from the dating world: What do you do on a first date with someone you really think has potential? Talk endlessly about yourself and how great you are? Or do you listen a lot and have a two-way dialogue?
It’s the same with book promotion. It’s not all about you and your needs. Get to know your audience and what their interests and concerns are. Share some of yourself and your story as you get to know them better.
It makes for stronger, long-term relationships. And that can be very good for your book sales and career as an author.
Tip offered by Bob Baker, author of “Self-Publishing Success Secrets” and “How to Create a Major Book Buzz Online.” Visit www.FullTimeAuthor.com for details.
Learn to Buzz Your Book!
We’ve designed our products with your success in mind! Regardless of where you are in your publishing journey, we’ve got a product that will suit your needs. Check out our books, special reports, and our audio programs, all designed to help you reach publishing success!
Business Expected to Use Social Media
An estimated 60% of Americans use social media, and they expect that companies will have a presence on those sites and communicate with them. The study by Cone found that among social media users, 59% interact with companies on social media websites, and one in four interacts more than once per week. Some 56% of social-media users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment. See what else Marketing Charts reported on this study.
Virtual Author Tour Successes
If you’re still not convinced that the Virtual Author Tour (TM) pays off, consider these examples: A social networking page we built on Squidoo for one title we worked with, Rules for Renegades, became so successful it actually outranked her books page on Amazon. And for another book, our video tour gave Alex Webster and the Gods 3,500 new incoming links to his website; at the start of the tour he had practically no visitors to his site.
If you haven’t considered touring yourself virtually, you might want to. For more information on how we conduct our Virtual Author Tour (TM), send a quick email to: email@example.com
If you’ve got a Reader Tip you’d like to share, please send it to firstname.lastname@example.org with the subject line “reader tip.” Submissions should be 75 words or less.
WHO ARE WE
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to email@example.com with the subject line “Author Services Info.” You can also visit our Web site at www.amarketingexpert.com.
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://amarketingexpert.com/
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