Reading Time: 6 minutes Indie authors ask me all the time, how they can get noticed on Twitter, because just like LinkedIn and Facebook or Instagram, when an author connects with the “right” people, or key influencers, it makes a huge difference. But on Twitter, this can be an even more focused effort and sometimes the connection is even…
Seven Book Marketing Mistakes Authors Make
Reading Time: 7 minutes You might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s really hard to recover once you go down the wrong path. Because if that…
Are Blog Tours One of the Best Book Marketing Strategies? (Book Marketing Podcast)
Reading Time: 2 minutes There are book tour companies, so firms that “tour” a book on a particular schedule and then there are firms that pitch your book to bloggers, typically as part of a multi-faceted approach, but which one of these is included in our list of the best book marketing strategies? Some tips for what works and…
Exciting Updates for How to Sell Self Published Books with Amazon Ads
Reading Time: 4 minutes Authors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s dig in – and be sure to check the Resources and Free Downloads section…
August is National What Month? Unique Content Ideas for Authors
Reading Time: 5 minutes Welcome to our list of August observances and content ideas for your monthly author marketing plan! If you’re committed to making this year one of your most successful yet – we can help you do that. If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this…
The Best Book Marketing Ideas for the Pandemic (Book Marketing Podcast)
Reading Time: 4 minutes To say the best book marketing ideas have evolved in 2020 would be an understatement. With author events canceled, book tours rescheduled for who knows when – and book releases moved – the publishing world has seen a lot of change. But the thing is, books are still selling. Perhaps now more than ever. Escapism…
The Best Book Marketing Tips for Getting Discovered and Making the Sale
Reading Time: 5 minutes Maybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to check in with your efforts and explore how well your…
How to Reach Bookstagrammers (Book Marketing Podcast)
Reading Time: 3 minutes In a recent episode of our book marketing podcast we covered how to reach Bookstagrammers, and how leveraging the fabulous Instagram platform can really help boost your exposure to serious book lovers and genre fans. Below are some stand out excerpts from the show, but it doesn’t cover all the tips we shared, so we…
How to Market a Book with 5 Simple Website Upgrades
Reading Time: 5 minutes Learning how to market a book effectively with your author website can help you win back some of your lost book sales from Amazon. Do I have your attention? You may not want to actually sell and ship books from your website, but it’s still a sales tool – even if your reader hops off…
8 Most Common Book Marketing Mistakes Authors Make
Reading Time: 7 minutes People often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is generally considered a consistent issue. So with each of…
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