by Penny Sansevieri | Jul 9, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, finishing a manuscript feels like crossing the finish line. After months or years of writing, revising, editing, and second-guessing every chapter, it’s understandable to want someone else to take over. The temptation is...
by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
by Penny Sansevieri | Jul 2, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesFor many authors, launch day carries an enormous amount of emotional weight. Months or years of work have led to this one moment. The book is finally available, marketing plans are in motion, emails have been scheduled, social media posts are...
Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
by Penny Sansevieri | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...
How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire
by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics
Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...