Reading Time: 2 minutes I don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a self-published author. So often we peruse social media and think:…
Book Marketing Plan: Why Audio is the Next Big Thing in Book Promotion
Reading Time: 4 minutes Whatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the comfort of your living room or office. Zoom, of…
How to Sell Books by Strategically Engaging Readers (Infographic)
Reading Time: < 1 minute It’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame. Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is to determine how to sell books along the way.…
Unique Author Branding and Content Ideas for April
Reading Time: 7 minutes Hello and welcome to our list of April observances and unique author branding and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with…
How to Market a Book While Keeping up With Amazon’s Recent Changes
Reading Time: 3 minutes How to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying to figure out the…
5 Essential Book Marketing Strategies for Mystery Authors (Infographic)
Reading Time: < 1 minute Do you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they definitely don’t normally get in their everyday lives. But with that also…
How to Sell Books: Eight Critical Mistakes Authors Make
Reading Time: 6 minutes When it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book edited, please). And sometimes authors make…
How to Improve Your Author Platform With a Successful Newsletter
Reading Time: 4 minutes How to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of…
Book Marketing Plan: Your Book Promotion Mindset
Reading Time: 8 minutes Something we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though there’s that) or setting long and short-term goals (though that’s great, too). But rather I’m speaking about how you approach your book marketing – mentally. And by mentally,…
5 Ways to Solidify Your Indie Author Branding (Infographic)
Reading Time: < 1 minute Selling books in a publishing climate that’s pumping out 4500+ new titles a day means your author branding is a surefire way to separate you from everyone else. You can establish and maintain your indie author branding in a way that helps you sell books by making some smart improvements. Then all you need to…
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