Reading Time: 14 minutesIf you’ve spent any time researching professional book marketing, you’ve probably noticed something pretty quickly: everyone seems to offer something different. One company promises book publicity. Another focuses exclusively on...
Reading Time: 9 minutesAfter more than 25 years of marketing books, you start to notice patterns. We’ve worked on thousands of author campaigns across just about every genre you can imagine. Fiction. Nonfiction. Memoir. Business books. Children’s books....
Reading Time: 4 minutesRumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren’t disappearing. They’re becoming more selective. That distinction matters if bookstore...
Reading Time: 11 minutesOne of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are...
