by Penny Sansevieri | May 19, 2022 | Book Marketing Podcast
Reading Time: 3 minutes We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their...
by Penny Sansevieri | May 17, 2022 | Bestseller Essentials
Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time...
by Penny Sansevieri | May 12, 2022 | Book Marketing Basics, Book Marketing Podcast
Reading Time: 2 minutesI get it, bad reviews can be hard. As an author, I understand how disheartening getting a negative review can be and how easy it is to get caught up in it. But instead of focussing on the negative, it’s important to understand all of the...
by Penny Sansevieri | May 10, 2022 | Book Marketing Basics
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...
by Penny Sansevieri | May 6, 2022 | Monthly Observances & Content Ideas
Reading Time: 2 minutesI thought I would give you a head start on some June Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media...