Reading Time: 9 minutesAfter more than 25 years of marketing books, you start to notice patterns. We’ve worked on thousands of author campaigns across just about every genre you can imagine. Fiction. Nonfiction. Memoir. Business books. Children’s books....
Reading Time: 4 minutesRumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren’t disappearing. They’re becoming more selective. That distinction matters if bookstore...
Reading Time: 9 minutesBook marketing advice has a shelf life. That has always been true to some extent, but today the problem is harder for authors to navigate. Marketing platforms change. Reader habits change. Amazon changes. Social media algorithms change. And now...
Reading Time: 11 minutesOne of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are...
Reading Time: 9 minutesAnswer Block: This case study shows how Author Marketing Experts helped an author build a more focused influencer and reviewer outreach strategy around reader fit instead of follower count. The campaign centered on clarifying the book’s ideal...
