Welcome to our list of April observances and unique content ideas for authors for your monthly marketing plan!
If you’re committed to making this year one of your most successful yet – we can help you do that.
If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section. We’ve updated it for 2020 with even more prompts and tips to make life easier!
Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of building your brand!
Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.
How to Use My Unique Content Ideas for Authors
Below are holidays and just plain wacky and fun April Observances for 2020.
I’ve also included a few content ideas and angles to help spark your creativity!
Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
Keep in mind: ALL your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. so don’t forget to work in that angle to let them know you want to hear from them.
I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.
And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing some form of content every day, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step in upping your game.
Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!
Getting Started with Unique Content Ideas for Authors
Monthly Observances for April:
National Humor Month
International Guitar Month
Keep America Beautiful Month
Lawn and Garden Month
National Kite Month
National Poetry Month
National Pecan Month
National Welding Month
Records and Information Management Month
Stress Awareness Month
Sexual Assault Awareness Month
Weekly Celebrations for April:
Week 1 Library Week
Week 1 Read a Road Map Week.
Week 2 Garden Week
Week 3 Organize Your Files Week
Week 3 Medical Labs Week
Week 4 Administrative Assistants Week
Week 4 National Karaoke Week
Daily Observances for April:
April Fool’s Day
International Fun at Work Day – This is a good one, we’re all in unique situations right now, let’s make the crazy seem more normal by sharing what’s happening!
International Tatting Day
National Walking Day – For those of you who can still get out, share photos and keep things in perspective.
Children’s Book Day – I hope if you’re a children’s book author you’ve been planning for this for awhile, but consider taking it a step further and doing a short video for your fans, talk about your character or story inspiration, share fun facts, be personable and do something parents will enjoy sharing with their kiddos.
National Peanut Butter and Jelly Day
Don’t Go to Work Unless it’s Fun Day
National Walk to Work Day
World Party Day
Hug a Newsman Day
Walk Around Things Day
School Librarian Day – Most schools have social media, if you’re able, and you have kiddos, give your librarian a social media shout out.
Tell a Lie Day
World Rat Day
Go for Broke Day
National Dandelion Day
Read a Road Map Day
California Poppy Day
National Tartan Day
Plan Your Epitaph Day – This is a fun activity for writers, albeit a little dark, if your fans are the type to find the humor in this ask them to share theirs.
Caramel Popcorn Day
International Beaver Day
National Beer Day – Virtual happy hours are gaining popularity, consider hosting one for your fans on Facebook live!
No Housework Day
World Health Day
All is Ours Day
Draw a Picture of a Bird Day – This is another great way to get fans engaged, have them share their creations with you.
Zoo Lover’s Day
Name Yourself Day – If you could have named yourself, what would you have chosen and why?
Winston Churchill Day
National Siblings Day – Share the love, this is a fun way to get personal with your fans. It’s also a great opportunity for a BOGO, if a fan buys a copy of your book and forwards you the receipt, offer to send their sibling a Kindle copy for free!
Eight Track Tape Day – If you remember Eight Tracks, what was your first or favorite?
Barbershop Quartet Day
National Submarine Day
Grilled Cheese Sandwich Day
National Licorice Day
Russian Cosmonaut Day
Walk on Your Wild Side Day – What’s something wild you’ve done? Get fans to share! This could get good…
International Plant Appreciation Day – Who is taking up more gardening since quarantine started? Share your hard work.
National Peach Cobbler Day
International Moment of Laughter Day – Ask fans and followers to share 1 thing that made them laugh today.
Look up at the Sky Day
National Dolphin Day
National Pecan Day
Titanic Remembrance Day
World Art Day
National Eggs Benedict Day
National Librarian Day
National Stress Awareness Day – Being positive is important, but venting is too. Consider giving your fans and followers a safe place to discuss what’s stressing them out.
Save the Elephant Day
Bat Appreciation Day
International Haiku Poetry Day – Ask fans and followers to share, but make it a bit more fun by giving them a topic to focus on, if it relates to your book even better!
National Cheeseball Day
Husband Appreciation Day – If you’re open to it, consider doing a shout out to your partner to make fans feel closer to you.
International Juggler’s Day – Can you juggle? Now is your time to shine, make a video and post it!
Newspaper Columnists Day
National Garlic Day
Chinese Language Day
Look Alike Day – This is a lot of fun, do people say you look like a celebrity? Do you have a doppelganger? Share yours and encourage fans to do the same.
Volunteer Recognition Day
Administrative Professionals Day
Earth Day (U.S.)
Girl Scout Leader Day
National Jelly Bean Day
Lover’s Day – Okay romance authors, get ready. Plan some fun bonus content for your fans. Maybe it’s an interview with your couple-characters, or some “behind the scenes” info on how you came up with their story.
National Zucchini Bread Day
Take a Chance Day
Take Your Daughter to Work – If a lot of us are still working from home this shouldn’t stop you, in fact, it makes it easier! Consider doing a fun video with your daughter and posting it.
World Laboratory Day
East Meets West Day
National DNA Day
World Penguin Day
Hug an Australian Day
National Pretzel Day
Richter Scale Day
Babe Ruth Day
Morse Code Day – Consider posting a fun message for your fans to decipher! Bonus points if you’re able to make a special announcement about a book release, release update, new giveaway – make it interactive and fun. Here’s a great site to make it easier on yourself.
National Prime Rib Day
Tell a Story Day – Well this is right up our alley, right? Consider encouraging fans to share their book ideas on your page and give them some feedback and support!
International Astronomy Day
Great Poetry Reading Day
Kiss Your Mate Day
National Zipper Day
Hairstyle Appreciation Day – This may be pretty humorous if we’re all still on lockdown, consider doing a fun “before and after” quarantine post!
National Honesty Day
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these April observances should really help.
Have plans for a fun take on any of these unique content ideas for authors? Share below in the comments!
Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!