Amazon marketing is critical in publishing, whether you love or hate Amazon, or land somewhere in between, it’s still the number one bookseller in the world – so unless you’d rather remain obscure instead of playing nice, get ready to take notes.

One key element that a lot of authors forget to factor in is their Amazon relevancy score.

This is quite literally a secret formula, algorithm, form of witchcraft (whatever you want to call it) that Amazon uses to rate your book, and determine how interested shoppers are.

Sounds scary doesn’t it? In some ways it is, but only because it confirms that you can’t slack off when it comes to Amazon marketing or your Amazon presence in general.

Hopefully you’re intrigued enough to listen to the whole episode, and we look forward to your feedback on the show!

Full-length episodes from our book promotion podcast go live every other Thursday. You can stream episodes from our website, or wherever you listen to podcasts.

Plus, you’ll want to follow us on your preferred podcast platform in order to catch our helpful (and often comical) minisodes that go live every other Friday.

The minisodes are a grab bag of topics to include industry rants, publishing predictions and breaking news, basic (yet critical) business advice for authors, and more!

Do you have suggestions for future episodes?

We would love to hear from you in the comments section!

Resources and Free Downloads

Download our Amazon marketing cheat sheet.

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Check out the media section on our blog.

Be sure to sign up for our newsletter on the right hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much needed levity!