It’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan!
Without a regular connection to readers, you’re just another book on the shelf.
Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of really refining your author brand!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun March observances for 2022.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
Giving yourself a bar to reach is the first step to upping your author branding game.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Getting Started with March Observances
Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
Irish American Heritage Month
Music in Our Schools Month
National Celery Month
National Craft Month
National Frozen Food Month
National Irish American Heritage Month- designated by Congress in 1995.
National Nutrition Month
National Peanut Month
National Women’s History Month
Red Cross Month
Social Workers Month
March Observances by the Week
Week 1: Celebrate Your Name Week
Week 2: National Bubble Week
Week 2: Crochet Week
March Observances by the Day
Mardi Gras / Fat Tuesday
National Pig Day
Paczki Day in the U.S.
Peace Corps Day
Peanut Butter Lovers’ Day
Plan a Solo Vacation Day- I think we can all agree, we could always use a vacation. Where would you want to go and why? Encourage your followers to chime in with their answers.
World Compliment Day
Ash Wednesday – date varies
Old Stuff Day
Caregiver Appreciation Day
I Want You to be Happy Day
If Pets Had Thumbs Day
National Anthem Day
Peach Blossom Day
Employee Appreciation Day first Friday in March
Holy Experiment Day
Hug a GI Day
National Salesperson Day – first Friday in the month
Multiple Personality Day- Perhaps stage a “social-media takeover” posing as one of your characters. If your main character had full control of your social media for a day, what would they do? What would they say? Have fun with it!
Namesake Day – first Sunday in March
National Frozen Food Day
National Oreo Cookie Day
National Cereal Day
National Crown Roast of Pork Day
Be Nasty Day
International (Working) Women’s Day
National Proofreading Day- Take some time to thank any proofreaders you’ve worked with. They are such an important part of this industry. Take advantage of an opportunity to thank them.
Get Over It Day
International Day of Awesomeness- Hey, you! Yeah, you! You’re awesome! Celebrate yourself and the other awesome people in your life and online.
International Find a Pay Phone Booth Day
Middle Name Pride Day
Popcorn Lover’s Day – second Thursday
Johnny Appleseed Day
Genealogy Day – second Saturday in March
Girl Scouts Day- Do a poll asking which girl scout cookie is the favorite among your followers. The answers may surprise you!
International Fanny Pack Day – second Saturday in March
Plant a Flower Day
Daylight Savings begins at 2:a.m. – date varies
Ear Muff Day
Smart & Sexy Day
Learn About Butterflies Day
National Potato Chip Day
National Pi Day – Why today? Because today is 3.14, the value of Pi.
Everything You Think is Wrong Day
Ides of March
Tea for Two Tuesday – third Tuesday in March
Everything You Do is Right Day
Freedom of Information Day- This is a great day to share some free resources or content you’ve been working on. Give back to your loyal readers, and show them you’re in this for the long haul.
Giant Panda Bear Day
Absolutely Incredible Kid Day – third Thursday of month
Corned Beef and Cabbage Day
Purim – begins at sundown, date varies
Submarine Day – the hero sandwich or the boat??
Saint Patrick’s Day- Snap a selfie wearing the traditional green, or show how you celebrate St. Patty’s day. Green beer, anyone?
Awkward Moments Day- We all have them, why not share them?
Goddess of Fertility Day
Supreme Sacrifice Day
International Sports Car Racing Day – third Saturday of month
Let’s Laugh Day
National Quilting Day – third Saturday of month
Extraterrestrial Abductions Day
International Day of Happiness
International Earth Day
Spring (Vernal) Equinox – date varies
World Sparrow Day
Credit Card Reduction Day
World Poetry Day- Use today as an excuse to share some of your personal work or the work of someone you admire.
As Young As You Feel Day
National Goof Off Day
National / World Agriculture Day – date varies
Melba Toast Day
National Chip and Dip Day
National Puppy Day
Near Miss Day
National Cheesesteak Day
National Chocolate Covered Raisin Day
Feast of the Annunciation
Waffle Day- What is the best waffle topping? Perhaps leave it to your followers to debate in the comment section of one of your posts.
Live Long and Prosper Day
Make Up Your Own Holiday Day
National Spinach Day
National “Joe” Day
Something on a Stick Day
Weed Appreciation Day
National Mom and Pop Business Owners Day
Smoke and Mirrors Day
I am in Control Day
National Doctor’s Day
Take a Walk in the Park Day
Turkey Neck Soup Day
Bunsen Burner Day
National Clam on the Half Shell Day
National Crayon Day
World Backup Day
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these March observances should really help.
Resources and Free Downloads
Monthly Book Marketing Planner
Infographic: Reader Centric March Observances to Bolster Your Author Branding
Check out the Alliance of Independent Authors for news and resources
We do our best to ensure all dates are accurate and current, but due to the nature of this content, some dates may vary slightly depending on the source. If a March observance or holiday resonates with you, we encourage you to do a quick Google search to verify the date.
What does your email/newsletter coaching program include and what does it cost? I rarely get responses from my list and my opens vary but the average is 40% or so.