The truth is that the best book marketing strategies usually are the ones we don’t consider because they can seem so simple. We often overlook them because it’s easy to become overwhelmed when thinking about everything you should be doing to market your book. Here are 5 simple- yet crucial– things that should be in your book marketing plan.
Get a Handle on Your Author Brand
I’ve written lots of content that walks you through specific steps you can take, and I’ll link to some content in our resources section if you want to take a deep dive.
Do a sweep of your online content and make sure all the details are reviewed and updated as needed.
Show Up Consistently
We live in a fast-paced world, especially online, so it’s easy to disappear if you’re not consistent with your content.
Have a Plan and Stick To It
To show up consistently and accomplish all your other book marketing goals, you need to have a plan. This is where our Monthly Book Marketing Planner comes in handy!
Collaborate When You Can
I can tell you from experience the majority of our clients incorporate a lot of what they learn from our work into their long-term marketing plan. It opens their eyes to new opportunities. And I love that!
The best book marketing isn’t always about jumping from one big thing to the next. Truly great marketing is about making sure you account for the details.
Feel free to share this infographic on your social media, and let me know what other marketing tips you find most useful!
Resources and Free Downloads
The 5 Best Book Marketing Questions to Ask a Publicity Company
5 Questions to Ask Yourself to Create a Stronger Author Brand