Hello and welcome to our list of June observances and unique author brand enhancements and content ideas for your monthly book marketing plan.
Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of excelling with your author brand!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun June Observances for 2021.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
If you feel a little guilty about the lack of book marketing planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!
Giving yourself a bar to reach is the first step to upping your author branding game.
Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
Getting Started with Content Ideas
Check out these month-long observances. Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
LGBT Book Month – If your book offers LGBT representation, let social media know! This month is about discovering books with inclusive casts and highlighting the best ones. Share some fan art of your characters or a snippet of text about them.
Audiobook Appreciation Month
Effective Communications Month – If your book marketing plan centers on being a point of advice for other writers, offer some writing tips to your followers. Don’t forget yo let them know what else they can learn from your book.
Fight the Filthy Fly Month
Gay and Lesbian Pride Month
Great Outdoors Month
National Accordion Awareness Month
National Adopt a Cat Month –Have some fun by sharing a photo of your favorite feline! Encourage your followers to share their cat friends too and tag you in their posts.
National Fresh Fruit and Vegetables Month
National Iced Tea Month
Turkey Lovers Month
First full week of June – National Gardening Week
1st Week – Fishing Week
2nd Week – Email Week
Last full week of June – Lightning Safety Week
Week of June 14 – National Flag Week
Daily Observations for June
Dare Day – Dare your readers to attempt something from your book. Whether it’s making a new recipe or trying a new hobby, make it fun and get your followers involved.
Flip a Coin Day
National Bubba Day
National Rocky Road Day
World Bicycle Day
Applesauce Cake Day
Hug Your Cat Day – We already learned that it’s National Adopt a Cat Month, why not give yours a big hug, too? Try not to get scratched in the process! Invite your followers to share their huggable kitten, too.
National Cheese Day
National Doughnut Day
Old Maid’s Day
Hot Air Balloon Day
National Trails Day
World Environment Day – If you’ve written a book about a character who loves nature and being outdoors, tell your readers why they love it. Also let them know what they can do to help the environment or fun things they could get out and do today.
D-Day, WWII – Whether you’ve written a historical fiction or detailed biography based in World War II, take today to honor those involved. Feature a story or a detail not many would know, or pay respects to those lost on this day.
National Gardening Exercise Day
National Frozen Yogurt Day
National Yo-Yo Day
National Chocolate Ice Cream Day
Best Friends Day – Talk about your character and their best friend, sharing what they love about each other. You could even encourage your followers to share what they love about their own best friend!
Name Your Poison Day
World Ocean Day
Donald Duck Day
National Strawberry Rhubarb Pie Day
Ball Point Pen Day
Herb and Spices Day
Iced Tea Day
National Corn on the Cob Day
National Flip Flop Day – If you have a fun, summer read that’s great for the beach or a day on the lake, snap a pic of your book next to you go-to pair of flip flops.
National Jerky Day
National Peanut Butter Cookie Day
Red Rose Day – This is a perfect day for the romance writers to highlight their great love story. Bonus points if there’s a rose on the cover!
National Weed Your Garden Day
Sewing Machine Day
Chinese Dragon Boat Festival
Monkey Around Day
National Nature Photography Day
National Prune Day
Smile Power Day – What’s a scene from a book, or your own book, that made you smile? Remember: promo isn’t only about your book. Sharing other authors and your favorite moments from their book is also a great tool for growing your following.
Global Wind Day
Fresh Veggies Day
International Waterfall Day
Eat Your Vegetables Day
Nursing Assistants Day
Go Fishing Day
International Panic Day
International Picnic Day
International Sushi Day
National Splurge Day – No need to tell us again! Tell your followers what books you bought recently, and don’t forget to mention why they should pick up your own.
Take a Road Trip Day
Juneteenth – An important to recognize regardless of what you’ve written. But if you’ve authored a book with a history related to Juneteenth that you think your followers could learn from or could gain a meaningful experience from, share it. However, don’t only post for the promo! Make an effort to share information and impactful content.
National Hollerin’ Contest Day
National Kissing Day – What’s the best, sweetest, steamiest kiss in your novel? Share a couple lines with your audience and make them want more!
World Juggler’s Day
World Sauntering Day
Father’s Day – Have you written a book featuring a loving, devoted father figure? Let your character shine today. Post about what he’s done for his family or his child while letting all the dad’s out there feel the love.
Finally Summer Day / Summer Solstice
Ice Cream Soda Day
National Bald Eagle Day
National Turkey Lovers Day
Go Skateboarding Day
International Yoga Day
National Sea Shell Day
National Selfie Day
National Chocolate Eclair Day
National Columnists Day – If any spunky journalists made it into your book, let your readers know! Maybe write up a column from your character’s perspective.
National Onion Ring Day
World Rainforest Day
International Widows Day
Let it Go Day
National Pink Day
International Fairy (or Faery) Day – This day is for all the fantasy writers. Fae or fairy, share their culture and let your readers know what makes them different (besides being a magical race).
National Handshake Day
Swim a Lap Day
Log Cabin Day
National Catfish Day
National Food Truck Day
Take Your Dog to Work Day
National Canoe Day
National Onion Day
Insurance Awareness Day
International Body Piercing Day
Paul Bunyan Day
Hug Holiday – Share the love and give a hug. Maybe with your partner, your parent, your friend, or your pet, show your readers who you wanted to give a hug to today and encourage them to share who they’re hugging. Author branding is also about letting your readers see the side of you that’s not hidden in your pages!
International Mud Day
Waffle Iron Day
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these June observances should really help.
Resources and Free Downloads
Monthly Book Marketing Planner
Powering Up Your Email Book Marketing and Promotion
The Best Book Marketing Tips for Getting Discovered and Making the Sale