Book promotion has changed a lot over the years, as have the book promotion services companies offer.
Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only does it change how various programs work, but it can also impact strategies that we’ve come to trust, like Facebook ads, which don’t have the same impact they did two years ago, or automated keyword generators, which don’t take buyer psychology into consideration.
So what’s working in book promotion now?
The book promotion services that work these days are less about what you’re marketing in the moment, and more about the foundation you’re creating for your brand and platform.
Let’s have a look!
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