Welcome to our list of July observances and unique content ideas that authors can use for their monthly marketing plan!
If you’re committed to making this year one of your most successful yet – we can help you do that.
If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section. We’ve updated it for 2020 with even more prompts and tips to make life easier!
Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of building your brand!
Another great reason to bookmark this marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way. Plus it creates fresh unique content ideas every month!
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.
How to Use My Unique Content Ideas for Authors
Below are holidays and just plain wacky and fun July Observances for 2020!
I’ve also included a few unique content ideas for authors to help spark your creativity!
Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities, this is a great chance to take selfies, share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products, no, not official ads, but again, people love to follow someone who’s a great resource, so think outside the box when it comes to figuring out ways you can help people out and make their lives easier or more exciting.
Getting Started with Content Ideas
Keep in mind: ALL your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. so don’t forget to work in that angle to let them know you want to hear from them.
I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – never post “flat” content, always get creative with how you can pull others into the conversation, and easily. That’s why posting something with a monthly theme is engaging, it’s a really unique content idea for authors
And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing some form of content every day, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step in upping your game.
Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!
Monthly Observances for July:
Dog Days of Summer
National Blueberry Month
National Anti-Boredom Month
Unlucky Month for Weddings
National Cell Phone Courtesy Month
National Hot Dog Month
National Ice Cream Month
National Picnic Month
Weekly Observances for July:
Week 2 – Nude Recreation Week
Week 3 – Capture the Sunset Week
Daily Observances for July:
Canada Day / Dominion Day
Creative Ice Cream Flavors Day
International Chicken Wing Day
International Joke Day – The day so many of you have been waiting for!
National Postal Worker Day – It’s getting hotter out, have a cold bottle of water and a healthy snack ready for your postal worker today to show a little extra appreciation.
I Forgot Day – This is a fun game, you start, have everyone share something they’ve forgotten recently.
World UFO Day – If you have a UFO story we all want to hear it!
Compliment Your Mirror Day – This is a fabulous day to share! Give yourself some love on social and encourage fans and followers to do the same, share a win, and ask for others to share theirs.
Stay out of the Sun Day
Independence Day (U.S.)
National Country Music Day
Build A Scarecrow Day
National Apple Turnover Day
National Bikini Day
International Kissing Day – Romance authors definitely need to plan a special promotion for this day, if you have time to set up a limited time discount definitely do it, otherwise do a fun giveaway on your social.
National Fried Chicken Day
National Strawberry Sundae Day
Body Painting Day
National Blueberry Day
Video Games Day
Cheer up the Lonely Day – This is a really touching holiday, contact your local senior or veterans home to see how you can go about sending cards and copies of your book to residents!
National Blueberry Muffins Day
World Population Day
Different Colored Eyes Day – If this is you, definitely share with fans.
Pecan Pie Day
Barbershop Music Appreciation Day
Embrace Your Geekness Day – All geeks unite!
Fool’s Paradise Day
National French Fries Day
National Nude Day
Shark Awareness Day
Be a Dork Day – I love this, I’m totally a dork, so today is a good day to admit all your dorky qualities and connect with your fans.
Cow Appreciation Day
National Hot Dog Day
Tapioca Pudding Day
Fresh Spinach Day
World Snake Day – If you happen to be a snake owner this is definitely a cool fact to share with fans.
Peach Ice Cream Day
World Emoji Day – Polling people for their favorite or most-used emoji is a fun way to get to know each other.
National Caviar Day
National Daiquiri Day – I see happy hour posts in my future!
National Ice Cream Day
National Raspberry Cake Day
National Ice Cream Soda Day
National Lollipop Day
National Junk Food Day – Share your favorite guilty pleasure!
Vanilla Ice Cream Day
Amelia Earhart Day
National Tequila Day
Tell an Old Joke Day – This is a simple way to engage fans and followers.
National Chili Dog Day
National Day of the Cowboy
Threading the Needle Day
All or Nothing Day
Aunt and Uncle Day
Take Your Houseplants for a Walk – I really hope some of you do this and document it for your fans.
National Milk Chocolate Day
International Tiger Day
National Chicken Wing Day
National Lasagna Day
National Cheesecake Day
International Day of Friendship
National Paperback Book Day – definitely schedule a special promotion around this.
Mutt’s Day – if you’re a proud mutt owner definitely dedicate a post or two to your furbaby.
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these July observances should really help.
Have plans for a fun take on any of these ideas? Share below in the comments!
Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!