Welcome to our list of June observances and content ideas for your monthly author marketing plan!
If you’re committed to making this year one of your most successful yet – we can help you do that.
If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section. We’ve updated it for 2020 with even more prompts and tips to make life easier!
Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of building your brand!
Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun June Observances for 2020.
I’ve also included a few content ideas and angles to help spark your creativity!
Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. Same goes for activities, this is a great chance to take selfies, share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products, no, not official ads, but again, people love to follow someone who’s a great resource, so think outside the box when it comes to figuring out ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. so don’t forget to work in that angle to let them know you want to hear from them.
I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – never post “flat” content, always get creative with how you can pull others into the conversation, and easily.
And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing some form of content every day, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step in upping your game.
Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!
Getting Started with Content Ideas
Monthly Observances for May:
- Aquarium Month
- Candy Month
- Dairy Month
- Fight the Filthy Fly Month
- National Gardening Week – First full week of month
- Gay Pride Month
- National Accordion Awareness Month
- National Adopt a Cat Month
- National Fresh Fruit and Vegetables Month
- Rose Month
- Turkey Lovers Month
Daily Observances for June:
Flip a Coin Day
National Trails Day – Get out and take a lot of pictures to use on social. Maybe you have some gear you love that you can recommend?
Applesauce Cake Day
Hug Your Cat Day – And we want to see pictures!
National Cheese Day – Put together a cheeseboard and list your fave additions.
Hot Air Balloon Day
National Doughnut Day
World Environment Day – What have you been doing in 2020 to help the environment? Every little bit helps and sharing encourages others to do the same.
National Gardening Exercise Day – Yoga amongst the flowers? Yes please.
National Yo-Yo Day – If you possess this talent take a short video for fans.
National Chocolate Ice Cream Day
National Frozen Yogurt Day
VCR Day – Take a poll to see who still uses theirs!
Best Friends Day – If your friend is comfortable with it give them a shoutout and share a photo of the two of you.
Name Your Poison Day – This is a fun get-to-know-you exercise!
World Ocean Day
Donald Duck Day
National Strawberry Rhubarb Pie Day
Ball Point Pen Day
Herb and Spices Day
Iced Tea Day
National Corn on the Cob Day
National Jerky Day
National Peanut Butter Cookie Day
Red Rose Day
National Weed Your Garden Day
Sewing Machine Day
Monkey Around Day – What’s your favorite way to monkey around? This may seem silly and you may be rolling your eyes, but get creative, keeping up with social media is hard enough, take these easy opportunities to connect with fans and be real!
National Nature Photography Day – Definitely a great day to share photos you’ve taken.
Smile Power Day
Global Wind Day
Eat Your Vegetables Day
Go Fishing Day
International Panic Day
International Picnic Day
International Sushi Day
National Splurge Day – What’s your big splurge, ask your fans to share theirs!
National Kissing Day – This is a great option for romance writers, have fun with this one, share character images you’ve curated.
Take a Road Trip Day
World Sauntering Day
Ice Cream Soda Day
National Bald Eagle Day
National Hollerin’ Contest Day – Calling all moms! I feel like you could make a joke or two today.
World Juggler’s Day
Father’s Day – Share a dedication about your father or father figure of course!
Go Skateboarding Day
International Yoga Day
National Seashell Day
National Selfie Day – Okay come on, if you’ve been avoiding selfies until now it’s time to get on board and get your friends and followers involved.
National Chocolate Eclair Day
National Onion Ring Day
World Rainforest Day
National Columnists Day
National Pink Day
International Fairy Day – Calling all fantasy writers! If your work involves fairies this is your day to shine, plan some special posts, a giveaway, come up with something unique to draw in new fans.
Swim a Lap Day
Log Cabin Day
National Catfish Day
National Canoe Day
Take Your Dog to Work Day – We all want to see pictures of this please!
National Onion Day
Sunglasses Day – I think this is another great reason to post a photo. Fans love to feel connected with their favorite authors, so while sharing photos might seem self-indulgent to you, shake off some of those assumptions and just go with it!
International Body Piercing Day
Paul Bunyan Day
International Mud Day
Waffle Iron Day
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these June observances should really help.
Have plans for a fun take on any of these ideas? Share below in the comments!
Monthly Book Marketing Planner
How to Create Video Content for Social Media