Welcome to our list of March observances and unique content ideas for authors for your monthly marketing plan!
If you’re committed to making this year one of your most successful yet – we can help you do that.
If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section. We’ve updated it for 2020 with even more prompts and tips to make life easier!
Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of building your brand!
Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun March Observances for 2020.
I’ve also included a few content ideas and angles to help spark your creativity!
Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
Keep in mind: ALL your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. so don’t forget to work in that angle to let them know you want to hear from them.
I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.
And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing some form of content every day, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step in upping your game.
Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!
Getting Started with Unique Content Ideas for Authors
- Irish American Month
- Music in Our Schools Month
- National Celery Month
- National Craft Month
- National Frozen Food Month
- National Irish American Heritage Month
- National Nutrition Month
- National Peanut Month
- National Women’s History Month
- Red Cross Month
- Social Workers Month
- Paws to Read Month
National Pig Day
Peace Corps Day
Peanut Butter Lovers’ Day
World Compliment Day – What a great way to encourage engagement, have fans share compliments of people they care about and tag them in your post!
Read Across America Day (Dr. Seuss’s Birthday)
Start of Read an eBook Week – This is a great time to promote your eBook or do a limited time price drop!
Caregiver Appreciation Day
I Want You to be Happy Day
If Pets Had Thumbs Day – Let your animal companion take over your social media for a day and post only things that interest them, I’m sure you’ll get lots of laughs.
National Grammar Day
Hug a GI Day
Multiple Personality Day – This is a fun way to let your fans get to know you, don’t take it so literally but give them an idea of how your writer persona differs from your real life persona.
International (Working) Women’s Day
Panic Day – What are you panicking about? Sometimes venting helps, invite others to do the same.
Middle Name Pride Day
Girl Scouts Day
Plant a Flower Day
Popcorn Lover’s Day
Friday the 13th
National Pi Day
Corned Beef and Cabbage Day
Saint Patrick’s Day
Absolutely Incredible Kid Day – Not everyone is comfortable sharing their family on social, but if you are, give your kid a moment in the spotlight.
Spring (Vernal) Equinox
International Earth Day
Extraterrestrial Abductions Day – This is a fun one, ask fans to get creative and post interesting and funny abduction stories.
United Nations World Poetry Day
National Goof Off Day
National Chip and Dip Day
National Puppy Day – All dogs were puppies once, if you’re a dog parent post a baby pic of your pup and encourage others to do the same.
Make Up Your Own Holiday Day – Super fun, if you could create a holiday what would it be? Get others in on the fun.
Something on a Stick Day – What’s your favorite food on a stick? Take a poll!
National Mom and Pop Business Owners Day – I love this, take a moment to tag a local business you love on your social and give them some added exposure.
I am in Control Day
Take a Walk in the Park Day – Seriously, go do it, and take photos while you’re there and use them on social to give fans a glimpse into your life.
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these March observances should really help.
Have plans for a fun take on any of these ideas? Share below in the comments!
Monthly Book Marketing Planner
How to Create Video Content for Social Media
Irresistible Bonus and Giveaway Ideas for Authors
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