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Welcome to January’s content ideas for your indie author book marketing!

Plan to make 2018 your best content year yet – because without those regular connections with your fans and followers, without putting yourself out there, you’re just another book on the shelf they’re not connected to.

Here’s a list of National causes and interests associated with January

  • Bath Safety Month
  • Blood Donor Month
  • Braille Literacy Month
  • Hobby Month
  • Hot Tea Month
  • Oatmeal Month
  • Soup Month

Particularly interesting for writers out there, the second week of January is National Letter Writing Week. As a proponent of the craft, I would hope you’d all have a lot to say about the impact of the written word.

Use this helpful list to jam out that content you need so you still have time to simply stare out the window at the snow falling.

How to Use the Content

Below are holidays and just plain wacky and fun days for January 2018.

We’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post – so it’s like getting double the ideas!

Getting Started

1 New Year’s Day: It’s time to lay those resolutions on the table for all to see.

3 Fruitcake Toss Day

4 Trivia Day: Create a short quiz about your series or main character.

5 National Bird Day

6 Cuddle Up Day: This is a great day to post about your furry writing companion.

7 Old Rock Day

8 Bubble Bath Day: Ask readers to share the last book they read in the bath.

9 Play God Day: What would you do if you were God for a day?

10 Peculiar People Day

Just Keep Writing

12 Feast of Fabulous Wild Men Day: Post pictures of hot guys. You’re welcome.

13 Make Your Dream Come True Day

14 Dress Up Your Pet Day: Oh this deserves photos for sure!

16 National Nothing Day: Will you let the irony get to you?

17 Ditch New Years Resolutions Day: Cheat day! Share what you’re cheating on and see if your followers will admit to their cheats as well.

18 Thesaurus Day: Fabulous day for authors, share some of your favorite, less used words.

19 National Popcorn Day

20 National Cheese Lover Day: What’s your all time fave? Create a poll!

Time to Get Creative

21 National Hugging Day: Everyone is cranky about being back at work, spread some love.

23 National Handwriting Day

24 Compliment Day: Use this as an opportunity to reach out to people you may not thank enough for positively impacting your life.

25 Opposite Day

26 Spouse’s Day: Do you have a sometimes underappreciated cheer squad in your corner? Consider introducing your spouse to your fans and followers.

27 Chocolate Cake Day

28 Fun at Work Day: Tell everyone what you appreciate most about your job as an author!

29 National Puzzle Day

31 Inspire Your Heart with Art Day: Share some of your favorite pieces and ask fans and followers to post theirs.

The Takeaway

Being an indie author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your book marketing plan is a great way to take your success seriously, without taking yourself too seriously!  Get personalized coaching with me to strengthen your book marketing approach this year!

So I hope some of these content ideas are helpful. Of course I encourage you to make them your own, and I can tell you from experience that with consistency you’ll start to see better engagement on your social media and on your blog.

Author Marketing Experts

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