A few weeks ago, we talked about the top video livestreaming apps and gave tips on using them for book promotion. We explored the top three options — Facebook Live, Blab.im, and Periscope. Each are fantastic for book marketing, and if you haven’t tried them yet, consider a combination to reach varying audiences. We’re learning that businesses and brands of all kinds are finding lots of innovative ways to incorporate video into their marketing.
As an indie author seeking to boost your book promotion and build your own personal brand, here are a few ideas you may want to think about as you consider adding livestreaming to your repertoire of book marketing tools:
- Product Launch
- Time sensitive events
- Behind the Scenes
- Live Training
- Customer Support
- Add a Boost to Your Live Events
- Promos, Giveaways
A few final notes on video livestreaming for book promotion:
You’ll find that most people will first see your videos after the fact, so don’t forget to record. Consider making your broadcast a regular “event” so your followers will eventually know to tune in on certain dates and times.
Remember to serve, not sell. Livestreaming video isn’t the end-all-be-all in how to sell more books, but it’s a great way for indie authors to build on their author publicity campaigns. Share with your watchers from the get-go what they’ll be getting by watching your video. If you share longer videos, be sure to reintroduce yourself a couple of times for those people who tune in mid-live broadcast or who might get distracted during your presentation.
Do you have plans to livestream video feeds regularly? If so, you are likely setting yourself up for some great content that can offer a great boost to your book promotion plans! Consider transcribing your video for your blog and/or strip out the audio for your podcast! Any time you can create something that can be used for a variety of purposes, you’re also cutting down on your content generation time.
Finally, the right tools will make your job – and your video – much better. Invest in a microphone for your smartphone and consider purchasing a ring lamp if you plan on using video regularly. Ring lamps are particularly awesome for evening skin tones and giving your whole video a vibrant look and feel.
If you are looking for an exciting high-tech way to enhance your book promotion, grow your customer base, or maintain better connections with existing customers and fans, video livestreaming may be the key to your success. If you aren’t firmly invested in any one platform, try playing around with a few before you jump in. That said, remember that you don’t have to limit yourself to just one option. I know some folks who use both Blab and Periscope regularly and love it. Decide which platform is the best place to start for you and your audience, and then have fun!