In publishing today, it seems like there are a million things that an author can/should do to ensure success. There’s always the latest website, social media platform, or marketing tactic just waiting to be implemented, with the promise to success just around the corner.
Compared to when I was first in business almost 16 years ago, the resources and free promotional tools that are out there now are overwhelming, and I know it can seem daunting as you being marketing your book. I want to focus on sharing the most common marketing missteps I’ve come across in my 16 years in business, so you can avoid making these mistakes in your marketing. Stay tuned, because we’ll be sharing these with you over the next several weeks.
Be Skeptical of Deals
Everyone loves a deal, right? But sometimes you have to be critical when evaluating marketing deals. I’m not suggesting you spend tens of thousands of dollars marketing your book, but I would also urge you to be skeptical if someone offers you a deal that seems too good to be true. Say someone offered to market your book for $300. I’d be asking questions about what you get for your money, because while $300 dollars isn’t much, you may find yourself needing to supply an extra $100 here and $99 there. Eventually, it all adds up. When spending money on your promotions, I suggest that you get a detailed list of deliverables so that you know what you are getting for the money you are spending. Finding a deal isn’t a bad thing, it can sometimes lead to a waste of money, or simply turn out to be a false promise.
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