Of all of the things that Facebook has recently launched for Fan Pages, this is one that I think I love the most. Why? Because it allows you to share a special “something” with your followers. Let me give you an example.

So we did a Facebook offer sharing our Amazon Optimization Checklist where we offered a checklist for free, though we did get sign ups for it which helped to build our mailing list. So what we do in this case is send them to a Leads Page which is a service we use to promote offers, specials, sales, etc. So when they click the offer they go here: https://authormarketingexperts.leadpages.net/amazon-checklist/

Facebook Offers is free currently, but you can boost the post or pint it to the top of your newsfeed  if you want to keep getting exposure for it. I don’t recommend just a one-time post and expecting everyone to see it. You’ll want to either pin the post, highlight it at the top of your Facebook Page, or report the content.