This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. Today, Penny will walk us through how to answer the question: “What are my publishing goals”?

Defining your publishing goals

First and foremost, you must define your goals. It’s important to note that your goals should be identified early on and will often help define where and how you’ll publish. This goal-seeking exercise will also help you define how much you should invest in your book to get it to market, and then to market it to the audience. Let me explain. Let’s say you’ve written a book that’s tied to your business. Your goal for this book is to help you launch a successful new division for your firm, as well as help you grow or launch your speaking career. If this is your goal, then you will want to invest a lot in the different aspects of your book like pre-production, production, book cover design, printing, website development, etc. If, on the other hand, your book is a memoir and you really don’t care if anyone outside of your family reads it, then spending less might be prudent. Likely, however, your goal will fall somewhere in-between. Most of us aren’t ready for the big time, and we need the book as a stepping stone to build our writing career or associated business. If this is you, consider this. You will need to invest in your future. This means that though you might not be ready for the big time, you should invest as though you were. I’m not talking about spending money, though that is clearly a factor. Rather, I’m talking about doing your research, and creating the best book you possibly can.

And in case you missed Back to Basics 1: Facts About Trade Publishing click here !

We’re so excited about BEA coming up on May 27-29 at the Javits Center in New York City!