Welcome to the second installment of our April “Social Media Series.” This week, we’ll focus on how to get more bounce from your Facebook ads. Check out the tips to make the most of your book marketing on Facebook!
Facebook ads have become more complex as their ad department keeps rolling out upgrades and modifiers to their ads. Getting traction has been harder and harder however these simple tips (which we’ve tried) should help you gain more visibility for your Facebook ads:
Use an Image of a Smiling Woman
You’ll be amazed how well this works – and it’s not just for Facebook ads but the ad world in general has known about this trip for a while, too. A smiling, happy woman has shown to have some of the highest click-through rates. Don’t use complex images with lots of people because remember, users are seeing these in their newsfeeds and often while they are on mobile.
Don’t target too narrowly
Facebook has a fantastic targeting feature that lets you show ads to only a specific group of people, however if you go too narrow, you’ll have a pretty ineffective ad campaign. So how large should your audience be? I would suggest 1,000 to 3,0000 minimum, anything under 1,000 is just a wasted effort.
Don’t Make them Guess
Remember we need to tell people what we want them to do, ads are no different. Having a clearly defined call to action (CTA) is really important. Make sure your consumer knows what you want them to do: get your “free book” or “download this now!” Whatever it is, make sure it’s clear and focused. Don’t make them guess because I can guarantee you, they won’t.
Don’t Use the Same Ad
One thing I recommend is ad rotation. If people see the same ad over and over again they’ll stop “seeing” it, so rotate a few ads. This will also tell you what ads work better and which ones don’t work at all.
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