There’s a wealth of information from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include asking for book blurbs, creating Facebook holiday contests, implementing a social media strategy, and more. Happy marketing!

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* The Importance of an Author Marketing Plan

Developing a marketing plan to guide you will ensure that your marketing will have focus and be quantifiable:

http://marketingtipsforauthors.com/2014/11/importance-author-marketing-plan.html

* 4 Surprising Twitter Features Every Marketer Should Use

There are some really great features on Twitter you may not have discovered, such as embeddable timelines and advanced search. Learn how they can help you:

http://sproutsocial.com/insights/4-twitter-features-need-using/

* 5 Facebook Holiday Contest Ideas to Boost Your Sales

Yes, time is short, but these ideas are really easy to implement:

http://www.jeffbullas.com/2014/11/13/5-facebook-holiday-contest-ideas-to-boost-your-sales/

* 7 Ways to Make Pimping Your Book for a Blurb Less Weird

Authors cringe at the idea of asking for blurbs, yet the endorsements can be valuable. Take some of the stress out of the process:

http://www.huffingtonpost.com/holly-robinson/7-ways-to-make-pimping-your-book-for-a-blurb-less-weird_b_6146802.html

* 8 Essential Elements of a Social Media Marketing Strategy

If you aren’t sure how to set goals or determine strategy, here’s a guide that will help:

http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

* How to Get Your Blog Post Shared 1000 Times

Learn how you can make your blog posts go viral with this infographic:

http://denisewakeman.com/business-blogging-2/how-to-get-your-blog-post-shared-infographic/

* 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

If your book isn’t selling the way you hoped, use this checklist to see what you can do to turn things around:

http://thefutureofink.com/self-published-books-dont-sell/

* Getting Book Reviews (so sales can follow)

A look at strategies that can help you get more book reviews:

http://elizabethspanncraig.com/2555/getting-reviews/