Welcome to Tip #20 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. So, ready? Here we go!
The Importance of Consistency
Despite what we may think about the power and flood of information coming at us from a multitude of different places there is still something we all crave: consistency. We want it, need it, and value it. That’s why no matter what your platform, no matter how you disseminate the information whether it’s through your blog, Twitter, or Facebook, the importance of consistency can’t be overstated. Here’s the point: OK, so we have tons of stuff coming at us all day long but let’s pretend for a minute that at 6pm on the dot, you always turn on the evening news. Then, one day at 6pm you turn on the TV to find that the programming has changed. They’re showing an old episode of Frasier. The next day, it’s changed again. Confusing, isn’t it?
It’s really no different when you change your messaging and/or focus in your campaign. Here’s a tip: despite how busy we all are we still want consistency. We want to know exactly what we’re getting otherwise why waste our time?
Give your readers what they want then give it to them in a consistent fashion. Stay on message, on focus and keep to your topic. In other words if they’re expecting the evening news, don’t give ‘em Frasier. Don’t surprise your reader or your reader might surprise you by leaving.
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You have made a great point…this is an area that is very important…everything needs to be consistent…all tied together…