There’s some great advice in this week’s top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting started with Google Analytics, using the secret Kindle feature, finding writing motivation, and more. Happy marketing!

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* EDITS, EDITORS, EDITING — The Secret Weapon of Every Successful Writer

Why hiring an editor is so important no matter which publishing route you take:

http://annerallen.blogspot.com/2014/07/edits-editors-editingthe-secret-weapon.html

* How to Use Google Analytics: Getting Started

Still don’t know how to use Google Analytics? This tool is a great way to learn who visits your site, what they do while visiting your site, and much more. Here’s how to use it effectively:

http://www.socialmediaexaminer.com/google-analytics-basics/

* The Secret Kindle Feature Every Author Should Be Using

This little item under the Kindle edition of your book is a great way to know what your readers are talking about (whether it’s your book or a competitor’s):

http://youtu.be/IZc2KfEDiMQ

* Four Book Marketing Tips Based on Lessons Learned From the First Book

An author looks back at how she promoted her first book and what she’ll do differently the second time around:

http://meghanward.com/blog/2014/06/12/four-book-marketing-tips/

* Seven Things to Do When You Don’t Feel Like Writing

Sometimes you want to write but nothing seems to happen – no motivation, no muse. Here’s what you can do instead:

http://www.dailywritingtips.com/seven-things-to-do-when-you-dont-feel-like-writing/

* 5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook’s rules change all the time. Now, you can include a “call to action” in your cover photo, but text can’t amount to more than 20% of your cover image. Learn how to create a CTA that won’t violate Facebook’s rules:

http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It may seems like most marketing now takes place on social media, but a recent study shows that email marketing is incredibly effective:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840