Welcome to Tip #5 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. So, ready? Here we go!
Three Quick Ways to Get More Sales on Your Web Site 
1) People like what other people like: we often forget this but reviews do sell books. Make sure and list reviews, blurbs, and/or testimonials on your site and in your store.
2) How tough is it to get to your shopping cart? Now, more than ever you want to make the experience of getting to your shopping cart quick and easy. Add a buy-now button to your home page if you don’t already have one. Don’t hide your stuff, especially now.
3) People are really bargain hunting these days so give them a reason to shop on your site; offer specials, incentives, added value. This is especially good if you’re trying to lure folks from buying on Amazon and giving Jeff Bezos a big cut of your sales.
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Great tips and reminders! I’d love to see more authors (especially authors of fiction) selling on their own sites. Those of us writing nonfiction have been doing it successfully for years, and I suspect we’ll see more authors and publishers do the same over the years. These are some basic, but vital, considerations in that process.