Welcome to Tip #2 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. So, ready? Here we go!
How to Double Your Book Sales on Your Website.
Face it, times are tough! The economy blah, blah, blah. Tell me something new. The key is:
Everyone loves a bargain, especially today. And, bargains drive sales. Here’s a great way you can explode your sales:
Call a bargain what you want: a discount, coupon, sale, bonus package, gift with purchase, etc. The point is, people love it. Several weeks ago, we tried an experiment. We decided to bundle my latest title: Red Hot Internet Publicity, with an older book called Book Promotion Made
Easy. By older I don’t mean outdated, I mean that it was an evergreen title, older to the list so the author had moved on from aggressively promoting it. The match was perfect and on the first launch our sales of Red Hot Internet Publicity quadrupled. I was stunned.
For many publishers, a backlist is either gold or stagnant. In either case, there’s likely a title that you can pair up with a newer one you are promoting. In the case of the bundle mentioned above, I didn’t even write Book Promotion Made Easy. So if you’re looking for pairing options and you don’t have a suitable book in-house to pair it with, consider co-promoting the titles with another author. Not only will you get a quality bundle, but if they have a list they can promote it to, you can participate in their promotion as well.
The breakdown was easy, here’s how we did it. We bundled together my new book Red Hot Internet Publicity with Book Promotion Made Easy. Total value: $30.95.
Red Hot is $18.95 and Book Promotion Made Easy is $12.00.
Book Marketing Experts offered the bundle that offered both books for $20. That’s a 35% savings or $10.95.
Want to know how we did it? I’ll tell you and here’s how you can create your own special website promotions to double or triple sales from your site:
For an example, here’s ours:
Book bundling is a fun and easy way to increase sales of virtually any book. I have found that when I pair up another book with mine at speaking events, I quadruple the sales there as well. Two books for $20? You bet that’s a great offer and not only that, it moves books and moves them quickly.
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Hi Penny – Great idea, was looking for the execution and it looks like you omitted the paragraph(s) after
“Want to know how we did it? I’ll tell you and here’s how you can create your own special website promotions to double or triple sales from your site:”
Michael hi and thanks for the comment. The secret is the book bundle, it runs later in the post.