Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will promote your ad to that person’s audiences, too. It’s a great way to sell more of your product. Dennis Yu at Social Media Marketing World will walk you through using Custom Audiences.
Okay, I’m sure he has something really interesting to say, but he talks so fast that I couldn’t catch more than a couple of words. Is there a transcript of his presentation somewhere?
This was hard to hear and it could be a really useful tool. Is there a manuscript available? Wally