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Let’s take a look at some top tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include avoiding book layout mistakes, using SlideShare for promotion, following up with journalists, and more. Happy marketing!

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* Following up Pitches to Journalists, 3 Mistakes to Avoid

If you hear silence after pitching a story about your business, this could be why:

http://publicityhound.com/blog/following-up-pitches-to-journalists-3-mistakes-to-avoid.php

red microphone

* Why Writers Should Use SlideShare

Have you tried SlideShare? One author found it was a great network for book promotion:

http://www.mediabistro.com/galleycat/why-writers-should-use-slideshare_b71968

* Self-Publishing Basics: 5 Layout Mistakes that Make You Look Unprofessional

Don’t let your book stand out for all the wrong reasons:

http://www.thebookdesigner.com/2009/09/5-layout-mistakesr/

* How Bestselling Authors Use Email To Interact with Readers

An email list can be a great way to build relationships and keep in touch with readers:

http://www.mediabistro.com/galleycat/how-bestselling-authors-use-email-to-interact-with-readers_b71775

* 10 Blogging Tactics to Maximize Long-Term Results

Blogging can provide lasting value to your marketing efforts, here’s why:

http://heidicohen.com/blogging-the-long-tail-of-social-media/

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