Guy Kawasaki Goes APE Over Self-Publishing – Part 4

by | Jan 11, 2013 | Book Marketing Basics

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APE, the book

This was such a fun interview and Guy was so easy to work with. I hope you are enjoying this series!

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Welcome to Part Four of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur — How to Publish a Book, which helps people understand how and why to self-publish. Guy shares his thoughts on publishing and why he decided to forgo the traditional model and go indie. In this interview Guy talks about his views on what it means to be self-published.

Penny – What do you make of Penguin buying Author Services? To some extent I understand the thought process behind the Author House purchase: there is a lot of money in self-publishing. When I have spoken with the execs from the publishing houses, they say that on average the author buys 100 copies of their own book. Then they may spend $3,000-4,000 on marketing services.

GUY – I want to puke! There are two possible rationales. First, they have Amazon Encore envy. Amazon Encore acquires the self-published titles and throws Amazon’s marketing might behind them. Great idea. I love it. Score one for Jeff Bezos. So the concept may be, “Let’s buy Author Services, so we can cherry pick the books that are succeeding too.” The problem is that I don’t see why you had to buy Author Services to cherry-pick winners.
Second, maybe, as you mention, it’s just the money. The desire to write and publish a book is so strong and so pervasive that according to reports, Author Services did $120 million in sales. These authors may buy 100 copies of their book, but they’ll spending thousands of dollars to get there.

 

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