Welcome to Part Two of my interview with Guy Kawasaki who has written 12 books, 10 of which were traditionally published. His newest book, APE: Author, Publisher, Entrepreneur — How to Publish a Book, helps people understand how and why to self-publish. Guy shares his thoughts on publishing and why he decided to forgo the traditional model and go indie. In this interview Guy talks about the process of self-publishing and what makes it a better option.

An excerpt:

Penny: So let’s talk about APE, which stands for Author, Publisher, Entrepreneur. You did the Google Plus book, and it inspired you to write this. Where did you see the need for this book that you thought was not being met?

Guy: This is the pain I felt firsthand. When I published What the Plus!, I asked people how do to go from a Word document to the Amazon, Apple, and Barnes & Noble ebook stores. Some people said I just had to open up a Kindle account, click on upload, and you’re done. I said, “I don’t think so, because my non-fiction book has pictures, tables, captions, and bullets.” Everything I had read said that tables, bullets, and captions weren’t going to work.

So that is Kindle, but what happens when I want to go to iBookstore and Nook? So what do I do? I literally asked around five experts and they gave me eight different answers. This is not exactly consensus…

I was thinking, “Guy, you are Guy. You know how to use a Macintosh. You know how to use Word style sheets. You have friends in high places, and you are encountering these problems.” Imagine the next novice writers and novice computer users: How can they possibly figure this out…

Get more of Guy’s insight here: http://huff.to/XNXqi6