Publishing Insiders Wrap-Up: Lead Without Followers with Dave Ursillo

by | Jan 25, 2012 | Book Marketing Basics

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We had a great show with guest Dave Ursillo on cultivating a personal leadership style.

About our guest: Dave Ursillo’s book, Lead Without Followers: How to Save Our World by Radically Redefining the Meaning of Leadership, teaches people how to become “leaders without followers” in any walk of life by discovering a personal and profound sense of inner leadership.

Since its inception in 2009, has reached over 75,000 readers in 173 countries. In June 2011, his site was seen in a feature story on nationally-televised CBS Sunday Morning about the world of blogging.

About the book: Lead Without Followers not only explores the cultural, social and political origins of today’s “Leadership Problem,” but cuts into the heart of the human source of today’s convoluted definition of what it means to lead.

Lead Without Followers invites readers to abandon the political sphere in order to embark upon a unique personal journey to discover an unconventional and profound form of “quiet” leadership that can be embodied by men and women in any walk of life.

The book lays out a step-by-step process for ordinary men and women to discover and harness a unique, highly-effective and influential form of quiet leadership. The Lead Without Followers philosophy reaches into the shared humanity of the reader to help him or her reconnect with leadership’s truest traits, such as positivity and hope, love, selfless giving, forgiveness, compassion and much more.

By becoming “leaders without followers,” readers free themselves from their disillusionments and regain a purer sense of what it really means to lead.

Have an impact on others

Dave’s book is his life story, although he is only 26 years old. He believes we can each have great impact on other lives, just with a click of a mouse. This concept resonates in every part of our lives: business, personal, and politically.

We should view that ability to have an impact on other people’s lives every day as a responsibility and an opportunity. What makes you a leader is what you do, how you do it, how you help, how you can make an impact, Dave says.

It’s not a numbers game

There’s a conventional wisdom that you have to build a tribe, find followers, etc., but nobody says just go out and lead. Do it for the reasons that matter to you personally, that fit your morals, values and goals.


Image by glennharper via Flickr

There is also the idea of thankfulness, which is not typically discussed when thinking about leadership, but it’s important, he adds.

Authors can start leading by calling themselves writers, not aspiring writers, and by beginning wherever they are in their journey and building forward momentum. Work toward getting published a step at a time.

Be a leader and show people who you are. Be transparent. It matters more to find the people who will get something out of what you do, the ones you can touch, rather than amass a huge block of anonymous followers, Dave says.

Live in a way that will make you proud of yourself. A person who acts like a leader and shows his or her value will be more likely to attract followers.

Think of your legacy: what are you leaving behind? That’s what really matters.

Download the full show at:


Upcoming Episode:

Please join us Tuesday, Feb. 7, at 4 p.m. Pacific for Secrets to Creating Children’s Book Apps

Karen Robertson is a children’s author who turned her book, Treasure Kai and the Lost Gold of Shark Island, into a book app for the iPad, iPhone and iPod Touch.

Karen will discuss how she created the book app, how it’s going, and how she’s creating a global brand for Treasure Kai using digital technology.

The Treasure Kai book app launched in 2011 and has won recognition and awards including being a Digital Storytime “Top 25 Most Essential Children’s Book App,” and winning “Best in Category” for apps at the New Media Film Festival in San Francisco.

After launching her first book app, Karen wrote her first eBook, Author’s Guide to Book Apps.

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