by | Dec 22, 2011 | Book Marketing Basics

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A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Dec. 22, 2011 Issue #262


in this issue

— Note From The Editor

— 5 Things to Know About Publicity Before You’re Published

— Become a Better Blog Commenter

— Twitter Tip – Try Twellow

— Fix Website Woes

— Learning to Use LinkedIn

— 10 Tips for Effective Book Covers

— Is Your Contact Info Clearly Visible?

— Social Media: There’s No Such Thing as Starting Too Early

— Elements of a Successful Book Proposal

— Top 5 Marketing Mistakes Authors Make

— Publishing Insiders: The Best of 2011 – Predictions for 2012

— Strategic Tweeting for Authors

— Daily Tips for Marketing Your Book

— Book Reviews – An Alternate Route

— Brainstorming Non-Bookstore Sales

— Grab Attention With Video

— Top 10 Blogs for Authors

— Reader Tip!


— ————————————————————

Penny C. Sansevieri, Editor




You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.


Note From The Editor


Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Thank you so much for being a loyal subscriber to our newsletter! We hope you had a great 2011, and we wish you much joy, success, health, and happiness in 2012. It has been our pleasure to bring this newsletter to you this year. We hope that you enjoyed it half as much as we’ve enjoyed putting it together.

As a way to say thank you to all of our loyal subscribers we put together a special offer for you. We collected all of our 2011 newsletters and put them in an ebook. We’re giving away free copies of this ebook between now and December 25. Just head on over to then type in the password, newsletter, to grab yours today!

A Special Thank You!

We want to take a few minutes to thank all of our military service readers, both active enlisted and veterans. We’re so grateful for you. And a special shout out to AME Team member Amy, whose husband is also in military service. Especially this time of year, we are so thankful to you for the sacrifices you make. We found this and wanted to share it with all of our readers. It’s a great tribute to all military and their families:


Penny, Paula, Amy, Bonnie and everyone at Author Marketing Experts, Inc.


5 Things to Know About Publicity Before You’re Published


For starters – publicity is awareness but it’s not sales and marketing. Here’s what else you should know:


Become a Better Blog Commenter


Commenting on blogs is a great way to build your online presence and contacts. But it’s important to do it right; avoid the blatant self promotion and offer insightful and useful information. Learn how:


Twitter Tip – Try Twellow


Have you checked out the Twitter directory Twellow? Here are some powerful ways to use it:


Fix Website Woes


Does your website seem drab instead of fab? Maybe it’s time for an overhaul. Review these ‘Six steps to determine if it’s time for a website redesign:’


Learning to Use LinkedIn


There’s a lot of buzz these days about having a profile on LinkedIn and using the site to network. If you’re going to use the site, you should know what to do to attract prospects, not repel them. Here’s how:


10 Tips for Effective Book Covers


Your book cover is a critical piece of selling your book – even your ebook. In fact, many in publishing consider the cover to be the #1 marketing tool. Here’s what you should know:


Is Your Contact Info Clearly Visible?


What’s one thing your website MUST have? Your contact information plainly displayed so that fans, friends, followers, reviewers, etc. can reach you. Unfortunately, many authors neglect this critical item. Learn more:


Social Media: There’s No Such Thing as Starting Too Early


Try three years before your book comes out – that’s advice from marketing guru Seth Godin. Learn why:


Elements of a Successful Book Proposal


Everything you need to include, and the order in which it should appear in your book proposal:


Top 5 Marketing Mistakes Authors Make


Not marketing your book is clearly a big mistake, but there are other things authors should know, regarding timing, publisher expectations and professionalism:


Publishing Insiders: The Best of 2011 – Predictions for 2012


Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. – and her guests – have to offer in terms of tips and insights into the industry! Listen here.

Upcoming show:


The Best of 2011 – Predictions for 2012 Tuesday, Dec. 27, 4 p.m. Pacific–predictions-for-2012


It’s hard to believe another year is ending. We’ll take a look back at the year that was in terms of social media and marketing, and then we’ll consult our crystal ball – and stellar guests – such as Susan Gilbert, CEO and Founder at Online Promotion Success, Inc. and an expert on all things social media.


Will Google+ be a boon or bust? Can Facebook continue its incredible growth? What’s coming up next? You don’t want to miss this show!


Strategic Tweeting for Authors


Think of Twitter as a megaphone that can spread your message and attract readers:


Daily Tips for Marketing Your Book


Learn how to build momentum, expand your platform and solidify your brand by following these useful tips with daily, weekly and monthly marketing ideas:,-Weekly-and-Monthly-to-Brand-Your-Book&id=5232314


Book Reviews – An Alternate Route


The book review blogosphere can be extremely busy, so you might find your review request wait-listed or rejected due to lack of time on the reviewer’s part. Learn about other review options for your book:


Brainstorming Non-Bookstore Sales


Think outside the bookstore box; learn how to find additional sales venues for your book:


Grab Attention With Video


Learn ways to enhance client communication and collaboration, and help support and drive new business with these tips:


Top 10 Blogs for Authors


The Self-Publishing Coach offers a useful list of blogs that provide timely and useful information on writing, publishing and marketing your book:


Reader Tip!


If you’ve got a Reader Tip you’d like to share, please send it to with the subject line “reader tip.” Submissions should be 75 words or less.




Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to with the subject line “Author Services Info.” You can also visit our website at


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Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques.




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—– Copyright 2011 Author Marketing Experts, Inc. —–


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