Here’s a look back at some of the most useful  book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how authors make real money, ways to maximize shares of your Facebook posts, what you need to know about publicity before you’re published and much more. Happy marketing!

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* Twitter Tops Facebook in Press Release Views

Image by premasagar via Flickr

The numbers are higher for Facebook but the actual impact – driving traffic to your release – is greater when releases are shared on Twitter:

http://www.prnewsonline.com/free/Twitter-Tops-Facebook-in-Press-Release-Views_15599.html

* Create Sound Bites That the Media Find Scrumptious

Image via Wikipedia

When you pre-plan sound bites prior to an interview you raise your chances of getting coverage:

http://publicityhound.net/creating-sound-bites-that-the-media-find-scrumptious/

* Six Tips For Making Your Press Release Twitter Friendly

Image by Verbal Jam via Flickr

Start with a catchy but brief headline and follow these additional tips for press release success:

http://www.mediabistro.com/prnewser/six-tips-for-making-your-press-release-twitter-friendly_b30368

* 5 Things to Know About Publicity Before You’re Published

Image by hashmil via Flickr

For starters – publicity is awareness but it’s not sales and marketing. Here’s what else you should know:

http://workflowwriting.com/644376/5-things-to-know-about-publicity-before-you%E2%80%99re-published.php

* 7 Tips to Maximize Shares of Your Facebook Posts

Image by dannysullivan via Flickr

Did you  know that eye-catching images help boost your shares? Learn what else you can do for more Facebook shares:

http://www.marismith.com/ways-craft-your-facebook-posts-for-maximum-shares/

* How Authors Make Real Money (Hint: It’s Not From Books)

Image by vasta via Flickr

Learn how you can create online products for your audience:

http://www.huffingtonpost.com/arielle-ford/online-publishing-authors_b_1097730.html

* 6 Ways to be More Persuasive With Social Media

Image by English106 via Flickr

Beginning with reciprocation, there are six effective tactics that will make your social media efforts more successful:

http://mashable.com/2011/11/16/social-media-persuasive/