Let’s take a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include writing popular blog posts, optimizing your website for mobile users, linking your story to a larger media trend and much more. Happy marketing!

**************

* 6 Reasons Why You Should NOT Put All Your Eggs In The Facebook Basket

Image via Wikipedia

Yes, you should have a Facebook Page. The site is a great tool for promotion, but there are many reasons it should not be your only online venue:

http://socialmouths.com/blog/2011/09/28/6-reasons-why-you-should-not-put-all-your-eggs-in-the-facebook-basket/

* 9 Tips for Optimizing Your Website for Mobile Users

Image via Wikipedia

In such a mobile phone oriented world, chances are high that some of your website traffic will be via a smartphone. Is your website ready?

http://www.socialmediaexaminer.com/9-tips-for-optimizing-your-website-for-mobile-users/

* Get Booked on Radio and TV With a Pitch That Wows Them!

Image via Wikipedia

Here are 10 tips that can help you pitch like a pro and get a lot of bookings:

http://www.sellingbooks.com/get-booked-on-radio-tv/

* Increase Media Coverage By Tying Your Story to a Larger Trend

Image via Wikipedia

Paying attention to – and taking advantage of – trends can lead to opportunities for a feature story:

http://www.prnewsonline.com/free/Increase-Media-Coverage-By-Tying-Your-Story-to-a-Larger-Trend_15481.html

* How to Write Popular Blog Posts

Image via Wikipedia

There are ways to generate traffic, comments and backlinks to your blog. One experienced blogger shares his insights:

http://www.problogger.net/archives/2011/10/18/neil-patels-guide-to-writing-popular-blog-posts/