Best of the Web Book Marketing Tips for the Week of July 18, 2011

by | Jul 22, 2011 | Book Marketing Basics, Social Media for Authors

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Here’s a look back at a few of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include connecting on Google+, cultivating Facebook fans, giving away free stuff, using corporations and nonprofits to sell your book and much more. Best of luck with your marketing efforts!


* 5 Types of Facebook Fans You Need to Cultivate

Image representing Facebook Connect as depicte...

Image via CrunchBase

Just like you’d want a variety of people to attend a party at your house to keep things lively, you want to attract different personalities to your Facebook Page to ensure its success:

* Google+ Advice for Writing Groups

Those hangouts you can create on Google+ can really benefit writers, according to GalleyCat. Learn how:

Bonus: Writers Who Want to Connect on Google+


Image by jjpacres via Flickr

* Tips for Marketing a Book Through Companies and Associations

La Pila, 02

Image by Ferran Moreno Lanza via Flickr

Did you know that corporations and nonprofits often buy books in bulk to give away to customers, employees, donors or board members? What you should know:

* 25 Great Facebook Page Content Ideas

Summer Afternoon

Image by DanRhett via Flickr

Don’t let the dog days of summer make your Page bland; keep things fresh with these tips:

* 12 Ways to Market Your Book By Giving Away Free Stuff

free stuff table

Image by jima via Flickr

Ideas for giveaways that can generate some great exposure for your book:

* How Successful New Authors Are Branding Themselves Through Social Media

Branding irons

Image via Wikipedia

Why those Twitter and Facebook followings make a difference to your book and career:

* When (or Why) Social Media Fails to Sell Books

Pile of books

Image by hawkexpress via Flickr

Used properly, social media can be effective in growing your audience. Learn what works – and what doesn’t:

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