Best of the Web Book Marketing Tips for the Week of July 11, 2011

by | Jul 15, 2011 | Book Marketing Basics, Social Media for Authors

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We’re highlighting several of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include making yourself irresistible to the media, tracking retweets and clicks on Twitter, using book trailers to drive sales and including 5 essential ingredients on your website. Happy marketing!


* The 5 Essential Ingredients of the Writer’s Website

website ideas

Image by Sean MacEntee via Flickr

Make sure you include these items on your website; your readers will appreciate it!

* 101 Excuses Not to Write That Book


Image by Rodrigo Galindez via Flickr

How many of these excuses have you used to avoid writing your book?

* How to Keep Track of Retweets and Clicks on Twitter

LONDON, ENGLAND - JUNE 01:  A close-up view of...

Image by Getty Images via @daylife

This is a great way to discover what your followers like most about the topics you Tweet, allowing you to better meet their needs:

* Thirty Ways to Make Yourself Irresistible to the Media

Twenty-two hiding in the wastebasket

Image by Wm Jas via Flickr

Don’t join the 95% whose pitches are rejected:

* Top 5 Tips to Use Book Trailers to Drive Sales


Image via Wikipedia

Your trailer can help generate sales when used effectively. Learn how:

* Publishing Insiders Wrap-Up: The Future of Author Events

20081110 - Erin - A Prophet's Daughter - book ...

Image by Rev. Xanatos Satanicos Bombasticos (ClintJCL) via Flickr

Even in this age of digital publishing, author events matter. What you need to know:

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