How to Land a Celebrity Book Deal: Part Two

by | Jun 27, 2011 | Book Marketing Basics

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You just built your repertoire of celebrities, young and smaller celebrities, and have also added a publicist or two to your contacts. Now what? To break into this industry you literally have to use every opportunity you can, but sometimes, all you have to do is ask.


Image by Getty Images via @daylife

Ask the publicist you’ve been interacting with if they can score an interview with one of their larger clients. Use a big time of year, like awards season, to your benefit, and back up your request with an offer to conduct interviews for pre- and post-award season. You can do another interview for a blog, another media outlet, or perhaps even a live podcast.

Be sure to get their input, as well. It could be that the celebrity has a certain interview type in mind that they are willing to conduct with you. Be open-minded and flexible, and take their suggestions seriously. Being someone that is easy to work with will prove beneficial in the long run, as these celebrities come to know you, respect you, trust you, and recommend you to their other celebrity friends.

Also, if a publicist offers you any sort of opportunity or job, say “yes.” Unless it goes against your own personal moral integrity, it’s in your best interest to take any opportunity that comes your way.


Image by jjpacres via Flickr

A great trick in getting that book deal is actually implanting the idea in the first place. When on an interview, stick in a question or two along the lines of, “Have you ever considered writing a book?” or “If you wrote a book, what would the main plot be?” This may get them thinking and the both of you talking about the possibility. Then, follow-up with their manager or publicist, letting them know that you’re also an author, and would love to help them get a book together.

You never know, they may just say “yes.” They may already have had a book in their future plans but are too busy to commit, opening the opportunity for you to ghost write the project. If they trust you, know that you are open and professional,  they’ll definitely be more willing to work with you.

Follow these steps and you’ll have that celebrity book deal in no time.

Jeff Rivera

Image by adrian.coto via Flickr

Guest post by Jeff Rivera, who is the founder of With over 100 clients to date, he has a 100% track record of getting at least 10 literary agents to request to read his client’s manuscripts and proposals.

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