THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
July 22, 2010 Issue #225
in this issue
— Note From The Editor
— Introducing AME’s Author Success Program
— Feature Article: Inbound Marketing Rocks! Now What?
— Leave Your Mark Online
— Get Your Book Marketing Tips on YouTube!
— Book Bits and Bites
— Using an Autoresponder to Create More Sales
— Goodbye Old Friend
— AME/LULU Webinar University
— Keep Up With Book Marketing Expert
— Penny in the News!
— Hear What The Publishing Insiders Have to Say
— Why Blog?
— Website Clips Galore
— Word Resource: OneLook
— Handy Internet Chat Tool
— Twitter Tip: Tweety Got Back
— Twitter Tip – Just Tweet It
— Reader Tip!
— WHO ARE WE
Penny C. Sansevieri, Editor firstname.lastname@example.org
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.
Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!
Welcome back! Are you ready to be inspired to get into your own online marketing? Well, you’ll love our series on Inbound marketing. You’ve heard of it, right? If you haven’t or if you’re not sure, you’ll love these upcoming articles. By the way, have you seen that we’re on YouTube? Yep, just head over to www.youtube.com/bookmarketingAME and take a look. I’d love your feedback!
By the way, did you hear about the author who sold 14,000 books on the NYC subway? No kidding. Well we did, and we immediately booked him for the Publishing Insiders. He’s going to be on our August 10 show. Don’t forget to tune in! http://www.blogtalkradio.com/thepublishinginsiders/2010/08/10/a-self-publishing-success-story.
Here’s a “don’t miss” event coming up on Sept. 25 in San Diego, the 21st Century Book Marketing Event. I’ll be speaking there again this year, and I’d love to see you there! (http://mixiv.com/vp/60394/19173).
It’s another issue packed with information and also, a special new program you’ll want to take advantage of right away – so don’t miss out on this exceptional Internet program that will maximize your marketing without overstretching your budget.
Wishing you publishing success,
Penny, Paula, Susan, Michelle, Nancy and everyone at Author Marketing Experts, Inc.
P.S. – When you “Like” our AME page on Facebook, you’ll find articles and tips from Penny, YouTube videos from our book marketing channel, notices about upcoming webinars, Publishing Insider shows, and more: http://www.facebook.com/bookmarketingame?ref=sgm
Introducing AME’s Author Success Program
Are you ready to be an online success, but aren’t sure where to start? Then you’ll love our new Author Success Program. It combines the best of the best in online marketing, and best of all, we do all the work. Now you’d think that an online campaign like this would cost a King’s ransom, right? Not at all. In fact, for less than 5 cents a day you can grab your share of online success!
What’s the secret to success? Being online. That’s the key. Let us help you. Our fantastic new Author Success Program is available for a limited time offer. If you respond within 7 days of this email, you’ll get this program for $300 off the regular price. Just use the code: AME success when you sign up.
Why are we doing this? Because we know you’ve been promoting your book and we know it’s not always easy. This program is not only easy, but it’ll really kick your campaign into high gear.
Author Success Program! includes:
* A Custom Facebook Fan Page
* Squidoo Page
* A Custom Twitter Page
* Exclusive Blogger Pitch List
* Triple Blog Book Blitz
* “Fascinating Authors” Internet Radio Guest Appearance!
* Wow-the-Media Custom Press Release
* Top 100 Media Leads Directory
* Book Promotion How-To Library
*** This special offer of $300 off of the pricing brings this program to $1,195 – but you must make your purchase within 7 days! We would love to provide you with the full details of this exciting new program. Please contact Michelle Hauser for more info at email@example.com ~ but please hurry as this offer expires soon!
Feature Article: Inbound Marketing Rocks! Now What?
Crafting a Message Your Audience Will Care About
So at this point, you probably all know that Internet/inbound marketing is not only the wave of the future, but the best way to sell yourself, your book, your product, or your service. So maybe you’re on Twitter, Facebook, you might even have a blog that you keep updated but if it feels like nothing seems to be meshing.
Before you plug in another tweet, take a moment to step back and really focus on who you’re tweeting to. The point really of a good inbound marketing campaign is to bring consumers “in” and you can’t do that if they don’t care about what you’re saying.
How can you determine what your reader wants? Well, ask them. If you do a lot of speaking events, or any at all, you probably get questions. I find that audience questions can really help to seed ideas, meaning that the Q&A portion of any author event is often a great resource to gather the needs of your market.
There are other ways that you can figure out what your reader wants, the first is to stay current. You can do this by subscribing to blogs, following industry leaders on Twitter or getting Google Alerts (which you should do anyway). Getting Google Alerts for your keywords is a great way to see who’s writing what about your market.
Let’s say that you have identified a message, maybe two, that is crucial to your market. How do you know if you’ve hit on your right marketing model? Well, the numbers never lie. By “numbers” I mean site hits, increased Twitter followers, etc. Here are a few ways to measure results:
1) Measure effectively: in order to know if stuff is working you’ll need to measure effectively. Here are a few ways to do that: Retweets on Twitter: the best sign of success on Twitter is the amount of retweets. Are you getting them and if so, how often? If your tweets are good and your followers are active, you should see a few a week at least (depending on the amount of followers you have).
2) Site hits: are the hits to your site increasing? Are you watching your analytics to be sure? If you’re not, you should be. Watch your site stats closely and monitor the increase in traffic and where it’s coming from.
3) Inbound links: how many new ones are you getting? Did you do a vanity search before you started this campaign? If not, do that now. Make sure you know how many new incoming links you’re getting as a result of your efforts.
4) Sign-ups to your mailing list: are they increasing? If you’re doing the right stuff in your social media they should be increasing weekly.
Finally, before you launch headfirst into any marketing campaign, be sure and set some clear goals. For example, you might ask yourself, what are your goals are for Twitter? If it’s just about gathering followers then you are missing a big piece of this social networking tool. For many marketing people it’s all about the number but numbers don’t make as much sense unless they are driving interest to you and your book. If the numbers keep growing along with traffic to your website then you’re on the right track. But if you’re just growing numbers for the sake of being able to say that you have 10,000 followers then it makes no sense. That’s like buying a fancy car you can’t really afford. Eventually the debt of it will drag you down. It’s the same with Twitter and Facebook and any other social media site. It’s not about the numbers. It’s about the activity.
In another issue, we’re going to look at the specific marketing tools available to you online. We’ll take an in-depth look at Twitter, Facebook, and YouTube. For now, find your message and determine your goals!
Leave Your Mark Online
Ready to make your own *big* impression online? We’ve had a *huge* success story I’m dying to share with you. A recent campaign we did got the author on PAGE 1 of Google out of 115 million competing web pages, and the best part? He wasn’t even on Google when we started. If you’re ready to get found online, consider one of our Red Hot Internet Marketing campaigns. Email us today for more information: firstname.lastname@example.org.
Get Your Book Marketing Tips on YouTube!
Be sure to subscribe to AME’s YouTube channel; new videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.
Book Bits and Bites
Think Your Job is Annoying? Check out Bookstore Bingo – or why it’s great to be a bookstore customer instead of the staff fielding endless inane questions, http://bit.ly/9xmpip.
E-Synergy: B&N and Blackboard seal a deal to offer NookStudy, e-Textbooks, http://bit.ly/cJVr5F.
Nothing to Look Forward To? Choose your ruined future with the Literary Dystopia Quiz, http://bit.ly/bkWYkT.
Reason to Celebrate: 11 literary holidays that every book lover should know, http://bit.ly/cjUMUb.
Using an Autoresponder to Create More Sales
Quite simply, an autoresponder is a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.
The importance of this cannot be underestimated. Time and time again Internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.
You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, let’s say, a seven-part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time, and then anyone joining that list will automatically be sent those emails for the next seven days.
This doesn’t matter if you’re online or if you’re away from the computer. The emails will get sent automatically. The prospects also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.
The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product on your website? Chances are it’s less than seven.
They’ll land on your homepage or somewhere else on your website and they’ll look at your offering, but the majority of your sites visitors will disappear. Unless you can get them onto an opt-in mailing list, either a course or free information that is of multi-part format, the chances are you will have lost them forever. You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product.
This is the system I use and recommend: http://tinyurl.com/webnow.
Over the next few newsletters I’ll be covering five steps built around this one simple idea – building a “money magnet” that will turn prospects into customers (sales) for you on a regular, automated basis. Stay tuned for the details!
Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner, http://www.susangilbert.com/, which provides Social Networking websites and services.
Goodbye Old Friend
Some years ago when I moved into my new home, my first consideration was to make sure I built enough bookcases for all the books I cherished. Those works had given me a special gift that no living person could offer. For each book was its own separate world that I could step into like Alice and Wonderland and lose myself among the characters who inhabited it, the lives they led, so often depicted with excruciating intimacy.
While I could never be a participant, I did become an observer of events and people I could never experience in real life. Moreover, I could hold those worlds in my hand, safely bound between a hard cover, which I could enter at my leisure even when I was literally surrounded by real living people with whom I could talk, cry and laugh. I could take those worlds anywhere, to the beach or park, on the subway, to my office, to a lover’s bedroom.
If those worlds were beautifully portrayed, I could share them with others by reading the descriptions aloud. And I knew too that the number of new worlds I could join staggered the imagination. In America alone, 190,000 such worlds depicted in bound books are brought to all of us each year.
But now those worlds have a rival in the form of a tablet that you have no wish to hold in your hand as you walk or place on your lap or night table. The new format is in no way endearing. Amazon tells us that the sales of its books on Kindle outnumber the number of hardcover books sold, that it is selling 143 Kindle books for every 100 hardcover books sold, and that within a decade fewer than 25 percent of all books sold will be print versions. All those mysterious worlds will still be available to us in their impersonal electronic form. But our lives will never be the same.
Tip submitted by Hillel Black, free lance editor of over 20 NY Times best sellers and member of the Consulting Editors Alliance. Visit http://www.hillelblack.com/.
AME/LULU Webinar University
AME and LULU Publishing have joined forces to present publishing seminars. These free classes are led by Penny Sansevieri and will ramp up your book marketing efforts to the next level!
Webinars are held at 7 pm EST and require computer access. FMI, email email@example.com.
Learn more about the Lulu webinars on their Facebook page or at Lulublog.com:
What they’re saying about Lulu University:
You do great work, can’t wait for the next webinar. I will have to catch the recording of tomorrow’s session because I have appointments that conflict. But I will definitely make it a point not to miss any of yours that I’m aware of.
August 9 – Media Training Magic!
Are you ready for your close-up? If you’re not sure, then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure. This class will teach you what you need to know about media training. BONUS: We’ll also share with you the media mistakes you’ll NEVER want to make!
September 13 – Getting on Radio and TV Today!
Are you ready for the big time? Then this class is for you! During our session we’ll unveil the secrets of getting on radio and TV – today! We’ll teach you how to create a “book hook,” how to position yourself onto an ongoing story and how you can get your pitch noticed for immediate results!
September 27 – Marketing Bonanza
Got a burning marketing question you want to get answered? Then this class is for you! We’ll address all of your marketing questions and help you solve your difficult marketing problems, or, just make sense of what you’ve learned on previous marketing calls. BONUS: ready to share your success stories? We’d love to hear about your successes and how you did it.
Keep Up With Book Marketing Expert
We’re offering our 2009 Book Marketing Expert issues in e-book form. Interested in getting caught up with some back issues? Email us at firstname.lastname@example.org.
Penny in the News!
One of Penny’s blog posts, 12 Ways to Create a Mailing List that Will Sell Books, was featured in Writer’s Digests Best Tweets for Writers: http://blog.writersdigest.com/norules/2010/07/19/BestTweetsForWritersWeekEnding71610.aspx.
Penny has a series on book marketing underway at BookBuzzr – TGIF Book Marketing Tips: The Real Secret to Twitter, http://www.bookbuzzr.com/blog/book-marketing/the-real-secret-to-twitter/, TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense, http://www.bookbuzzr.com/blog/book-marketing/why-inbound-marketing-makes-sense/ and Inbound Marketing Rocks! Now What? http://www.bookbuzzr.com/blog/book-marketing/inbound-marketing-rocks-now-what/.
Penny will be a speaker at the 21st Century Book Marketing Event September 25 and 26 in San Diego, which will focus on all the latest information on publishing and marketing your book. Visit 21st Century Book Marketing’s site for more information.
Keep up with Penny’s latest blog for Huffington Post, http://www.huffingtonpost.com/penny-c-sansevieri.
Hear What The Publishing Insiders Have to Say
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. – and her guests – have to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!
From Blog to Book – July 27, 4 p.m. Pacific
Numerous bloggers feel they are ready to take their work from blog to book. Maybe it’s the influence of movies like “Julie and Julia,” it’s hard to tell, but suffice it to say the idea of selling your blog to a publisher is very appealing to a good many bloggers. But what does it really take to get your blog noticed? Learn what you need to do to establish the kind of blog that gets talked about, and what you can do to compete in this market, from someone who’s been there: author Pamela Redmond Satran. We’ll also discuss why branding is so important – social networking too – and offer insights into marketing your blog so it can be discovered! About our guest: Pamela Redmond Satran is the author of the NY Times bestselling humor book How Not To Act Old, based on her blog on the same name, and of six novels published by Simon & Schuster. Learn more about her blog to book experience at http://www.huffingtonpost.com/pamela-redmond-satran/how-to-turn-your-blog-int_b_643477.html.
Shows available for download include:
What Van Halen Can Teach You About Book Marketing
The Digital Book Revolution
Powerhouse Promotion with Marci Shimoff
It’s Getting Hot in Here – erotica equals hot books and even hotter sales!
How to Maximize Book Reviews
Self Publishing Success Story
E-books: the Savior of Publishing or the Foe?
Special Guest Mari Smith, queen of Facebook and dubbed “the Pied Piper of the Online World” by Fastcompany.com, on the hottest new Facebook apps to what’s hot and what’s not in the world of social media.
Special Guest Seth Godin, marketing guru and author of the upcoming book, Linchpin: Are You Indispensable?
All Things Twitter! with Warren Whitlock, author of the first book on Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online.
If you need a gentle push or some inspiration, here are 37 reasons to blog – http://bit.ly/9wd6tl.
Website Clips Galore
Here’s a great way to edit and clip websites, adding your own comments to these clips – it also lets you store the clips online and share them with friends: http://webklipper.com/.
Word Resource: OneLook
Another fun, quick, online dictionary: http://onelook.com/.
Handy Internet Chat Tool
Check out Nurph, it’s a fun and quick way to set up a chat on your website! http://nur.ph/.
Twitter Tip: Tweety Got Back
Tweety Got Back: Get a new Twitter look, and guess what, it’s free! http://tweetygotback.com/.
Twitter Tip – Just Tweet It
Just Tweet It: Here’s another great Twitter directory to find people with similar interests, submit your own listing and also find journalists to follow! http://justtweetit.com/.
If you’ve got a Reader Tip you’d like to share, please send it to email@example.com with the subject line “reader tip.” Submissions should be 75 words or less.
WHO ARE WE
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
To see a price list or schedule a free consultation, send your e-mail to firstname.lastname@example.org with the subject line “Author Services Info.” You can also visit our Web site at www.amarketingexpert.com.
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://amarketingexpert.com/
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