by | Apr 28, 2011 | Book Marketing Basics

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A newsletter all about SUCCESSFUL publishing and POWERFUL promotion

September 16, 2010 Issue #229

in this issue

— Note From The Editor
— 2 books for $20 is back!
— Need Book Marketing Content?
— Feature Article: 7 Secrets to Getting into Libraries
— Make Your Mark Online
— Join AME’s Book Marketing Channel on YouTube!
— Book Bits and Bites
— 6 Ways to Promote Your E-Book
— Self Publishing Book Expo Oct. 2
— AME/LULU Webinar University
— Keep Up With Back Issues of Book Marketing Expert
— Penny in the News!
— Hear What The Publishing Insiders Have to Say
— Dream It! Launch It! Live It! Conference Nov. 7-9
— How to Format Your E-Book
— Uncover Facebook Trends
— Reader Tip: Wise Stamp Signature
— Twitter Tip: 40 Things to Share on Twitter
— Twitter Tip: 10 Ways to Archive Tweets
— Reader Tip!

Penny C. Sansevieri, Editor

You are receiving this newslettercompliments of Author Marketing Experts, Inc.
To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,
We’re so pleased to have you back for another issue, and guess what? We changed our newsletter format again. We’d love your feedback!

In a depressed economy libraries tend to do very well, hence this week’s article on how to get into libraries. I’ve had my books in libraries for years and it’s been an awesome experience. I hope you’ll enjoy our marketing article this week, and I hope to see you on the shelf as well!

Oh and guess what? We had a great run on the New Website contest! Thanks to all of you who participated in this!

We have another packed issue, full of Twitter tips, e-book ideas, and much, much more. We’re glad to have you back again and thanks so much for reading!

Wishing you publishing success,

Penny, Paula, Susan, Michelle, Nancy and everyone at Author Marketing Experts, Inc.
P.S. – When you “Like” our AME page on Facebook, you’ll find articles and tips from Penny, YouTube videos from our book marketing channel, notices about upcoming webinars, Publishing Insider shows, and more:

2 books for $20 is back
This time we’re pairing Red Hot Internet Publicity with The Best of the Book Marketing Expert Newsletter. No kidding. We’ve got an e-book packed with 327 pages of our best issues – ever! Hurry and grab your 2 books today:

Need Book Marketing Content?
Visit the articles page on our AME website and you’ll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page). The complete list is at

Feature Article: 7 Secrets to Getting into Libraries ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In an economically challenged climate guess what starts to soar? Libraries. The library market is strong and getting stronger. If you haven’t made libraries part of your target market you should. And despite all the book buzz online, it’s still nice to get your book onto a library shelf. For most of us, this seems like an exclusive right devoted to an exclusive group of best-selling authors. While some piece of this is true, the reality is that if you have a good book, you can get into the library system. Here’s how.
First, why would you care about hitting the library market? Because in a slow book sales season, as we’ve seen in the past few months, libraries are a great way to get to your reader.

1. What they buy: Each library gets a budget and they can spend it any way they want. Unlike Barnes and Noble, where their book purchases are often dictated by publishers or a sales order from their corporate office, libraries operate independently of each other. Libraries will generally buy hardback and trade books and tend to shy away from mass market paperbacks, but if you’re in the latter category, don’t let this deter you. There’s still a lot of wiggle room when it comes to library orders and a few creative ways to get into their system.

2. Getting to know your local library: If you want to get into your local library it’s important to get to know them, so dust off your library card, stop by and introduce yourself. Get to know who you’re selling to.

3. Library websites: If your local library has a website, see if there’s a place to make book recommendations. If you have local fans, encourage them to do the same on their library websites.

4. Library events: If you’ve been trying to get into your local bookstore to do an event but haven’t gotten much traction, why not consider doing a library event (or two)? It’s a great way to get “into” your local library, become acquainted with them, meet your local readers, and well, you know – get more exposure for your book. Many libraries also have reading groups that you might be able to participate in.

5. Reviews: Most libraries look to review sources for their selections as well. Consider submitting your book to the following publications for review: Library Journal, Publishers Weekly, Booklist, Kirkus Reviews, and Forecast. These publications are largely ready by libraries and often librarians will buy based on a good review in one of these publications. You don’t need to get reviews in all of them (though wouldn’t that be great?) – getting a review in one of them should be more than sufficient to catch the eye of a ready-to-buy librarian.

6. Popularity: Librarians like to stock what’s popular, even locally. So if you’re doing a lot of local events, talks, or speaking gigs, make sure and let your local libraries know. Also, if you’re going to do TV or radio be sure and alert your library, thus giving them sufficient time to order the book.

7. Distribution: It’s important to know how libraries get the titles they stock. First off you’ll need to get the right distributor for your book. Both Quality Books and Unique Books have programs that can help you access the library market.

Quality Books Inc.
Unique Books Inc.
Baker & Taylor: (technically they are a wholesaler but can also help you access the library market)

There’s also a nifty little site that will help you locate libraries in your neighborhood and around the world: (libraries worldwide)

Libraries might not seem as “glamorous” as the store window of Barnes and Noble, but libraries have considerably more staying power. Once your book is in their system it’s in there for as long as your book is in print and the library sees there are readers for it. Also, consider the reorders as your local library will (hopefully) bring in more than one copy. Libraries are a not-to-be-overlooked part of your marketing campaign, and if you missed the review window, don’t fret. You might still be able to gain some interest via events and local popularity!
Make Your Mark Online
Ready to make your own *big* impression online? We’ve had a *huge* success story I’m dying to share with you. A recent campaign we did got the author on PAGE 1 of Google out of 115 million competing web pages, and the best part? He wasn’t even on Google when we started. If you’re ready to get found online, consider one of our Red Hot Internet Marketing campaigns. Email us today for more information:

Join AME’s Book Marketing Channel on YouTube!
Be sure to subscribe to AME’s YouTube channel; new videos are added regularly to keep you up to date on all things book marketing!

Book Bits and Bites
* Not For the Birds: A bird book may fetch $9.2 million at auction,
* There’s a Book for Everyone: Jimmy Fallon’s back to school “Do Not Read” list,
* Take That NYT: Wall Street Journal will soon launch a book review section,
* Find Out Friday: Oprah to choose her new book club pick – what do you think it will be?

6 Ways to Promote Your E-Book
1. Get your e-book listed on e-book selling sites. There are sites where you can list your e-book for free, like these:
And other sites which will charge a small fee to add your e-book to their marketplace like this one:


The great thing about selling your e-book (especially non-fiction) at clickbank is that there are affiliate marketers looking for new products to sell all the time and they become a sales force for your book.

2. Turn your e-book into a Kindle book at

3. Use excerpts of your book, broken down into smaller special reports at a smaller price point. Often this leads to individuals purchasing your complete e-book.

4. Take chunks from your e-book and place them both on your blog and on other people’s blogs.

5. Use an autoresponder to drip out information consistently and on auto-pilot with reminders of your book, your website, and other things you have to offer.

6. Comment on high-ranking blogs in a way that is helpful and gets people’s attention so they visit your website to find out more.

Tip offered by Susan Gilbert, AME’s Search Engine Marketing Expert and Web 2.0 company owner,, which provides Social Networking websites and services.
Self Publishing Book Expo Oct. 2
The 2nd Self Publishing Book Expo will be Oct. 2 at the Sheraton NY. For published authors, it’s the chance to exhibit and sell your book, and the place to be to gather current information on all aspects of self-publishing and marketing. For aspiring authors, find out all you need to know about independent publishing and the intricacies of how the process works. For more information, visit

AME/LULU Webinar University
AME and LULU Publishing have joined forces to present publishing seminars. These free classes are led by Penny Sansevieri and will ramp up your book marketing efforts to the next level!

Webinars are held at 7 pm EST and require computer access. FMI, email

Learn more about the Lulu webinars on their Facebook page or at

What they’re saying about Lulu University:

You do great work, can’t wait for the next webinar. I will have to catch the recording of tomorrow’s session because I have appointments that conflict. But I will definitely make it a point not to miss any of yours that I’m aware of.

~Marlene Morris

September 27 – Marketing Bonanza
Got a burning marketing question you want to get answered? Then this class is for you! We’ll address all of your marketing questions and help you solve your difficult marketing problems, or, just make sense of what you’ve learned on previous marketing calls. BONUS: ready to share your success stories? We’d love to hear about your successes and how you did it.

October 18 – The Building Blocks of Book Marketing!
When it comes to book marketing there’s a lot you can do but what’s really the most effective way to promote? The Building Blocks of Book Marketing will show you “can’t fail” strategies along with shortcuts and insider secrets to getting your book noticed! We’ll also look at the things you must do to market your book. BONUS: We’ll share tips to getting free publicity!

Keep Up With Back Issues of Book Marketing Expert
We’re offering our 2009 Book Marketing Expert issues in e-book form. Interested in getting caught up with some back issues? Email us at

Penny in the News!
* Penny appeared on Your Book is Your Hook!–Book-Marketing-with-Penny-Sansevieri-and-Pure-Soapbox-Author-Kimberlie-Dykeman/6057.html
* Penny was quoted in Charlotte’s article on bestselling author Nicholas Sparks,
* Penny has a series on book marketing underway at BookBuzzr -TGIF Book Marketing Tips: Your 10 Point Website Checkup,

TGIF Book Marketing Tips: Social Networks,

TGIF Book Marketing Tips: How to Make Money On Twitter (no, really),

TGIF Book Marketing Tips: The Real Secret to Twitter,

TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense,

TGIF Book Marketing Tips: Inbound Marketing Rocks! Now What?

* Penny will be a speaker at the 21st Century Book Marketing Event September 25 and 26 in San Diego, which will focus on all the latest information on publishing and marketing your book. Visit 21st Century Book Marketing’s site for more information.

* Keep up with Penny’s latest blog for Huffington Post,

Hear What The Publishing Insiders Have to Say
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. – and her guests – have to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!
Upcoming show:

How to Make Money on Twitter (No, Really!)
For many of us, Twitter is a good news/bad news social networking site. The good news is it’s super popular and it seems like everyone is using it. The bad news is that for the newbie Twitter person (and even if you’ve been on this site for a while) it can be confusing to know what is working, what isn’t and what’s actually making a difference. After almost two years on Twitter, we’ve learned a lot of lessons – both in using Twitter to maximize your marketing goals as well as learning how to turn your Twitter tribe into engaged Twitter buyers. Now we’ll show you how to monetize Twitter and maximize it towards your Twitter efforts. Learn more at

Shows available for download:
Pursue Your Publishing Dreams!
Amp up Your Online Book Promotion
A Self Publishing Success Story
From Blog to Book

What Van Halen Can Teach You About Book Marketing

The Digital Book Revolution

Powerhouse Promotion with Marci Shimoff

It’s Getting Hot in Here – erotica equals hot books and even hotter sales!

How to Maximize Book Reviews

E-books: the Savior of Publishing or the Foe?

Special Guest Mari Smith, queen of Facebook and dubbed “the Pied Piper of the Online World” by, on the hottest new Facebook apps to what’s hot and what’s not in the world of social media.

Special Guest Seth Godin, marketing guru and author of the upcoming book, Linchpin: Are You Indispensable?

All Things Twitter! with Warren Whitlock, author of the first book on Twitter: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Dream It! Launch It! Live It! Conference
The first ever Dream it! Launch it! Live it! Conference will be November 7-9, 2010. The global conference, kicking off simultaneously in five cities nationwide, will engage women everywhere to manifest the best version of themselves – as women, as leaders, as entrepreneurs – and be an opportunity for women across the nation to launch their dream businesses and their lives.
This event is NOT just for women entrepreneurs (although if you’ve always dreamed of launching something, now’s your chance), it is for anyone who wants to get inspired, enjoy spa treatments, be surrounded by positive energy, run or walk on the beach daily, listen to celeb success stories, dance, sing, ‘eat, pray, love’, have fun, come to VIP parties. Guest speakers include Martha Beck, Molly Ringwald, Joan Lunden and others. Shop, be around other cool, interesting women from around the globe, take a true dream, any dream or passion, to the next level, even your life! Visit

How to Format Your E-Book
Learn how you can put together your own e-book (the non migraine-inducing way),
Uncover Facebook Trends
Want to know what everyone is talking about on Facebook? Here’s how:

Reader tip: Wise Stamp Signature
Here’s a way to make your tweets do double duty, encourage you to keep your tweets focused, and refresh your signature as often as you tweet. Use Wise Stamp Signature ( ) to automatically feed your latest tweet into your latest e-mail signature.
Tip submitted by Carolyn Howard-Johnson, author of Frugal and Focused Tweeting for Retailers (

Twitter Tip: 40 Things to Post to Twitter
What can you share on Twitter besides blog posts? A lot:

Twitter Tip: 10 Ways to Archive Tweets
Saving your tweets is important, learn how:

Reader Tip!
If you’ve got a Reader Tip you’d like to share, please send it to with the subject line “reader tip.” Submissions should be 75 words or less.

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to with the subject line “Author Services Info.” You can also visit our website at
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