Below you’ll find a sampling of the top book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include cross-promoting on social media sites, effective blogging, branding your book, editing know-how and more. Good luck with your marketing!

* Managing Realistic Expectations For Your Online Book Marketing

Image via Wikipedia

Yes, there are myriad ways you can market your book online, but before you begin, ask yourself some key questions. The answers will not only guide your efforts, but ensure your expectations are realistic:

http://blog.marketingtipsforauthors.com/2011/03/managing-realistic-expectations-for.html

* What to Do Daily, Weekly and Monthly to Brand Your Book

Image by kawabata via Flickr

There are many ways to build momentum, expand your platform and solidify your brand; see how you can do so on a daily, weekly and monthly basis so you don’t fall behind on your marketing:

http://ezinearticles.com/?What-to-Do-Daily,-Weekly-and-Monthly-to-Brand-Your-Book&id=5232314

* 13 Ways to Cross-Promote on Social Media Sites

Image by Intersection Consulting via Flickr

Learn how you can ensure that all of your friends, fans and followers can keep up with you across the various social media sites you’re using:

http://publicityhound.net/13-ways-to-cross-promote-on-social-media-sites/

* Editing IS Marketing: Boning Up on First Impressions

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Your book is your resume and an integral part of your marketing. Learn the editing myths and query letter mistakes that can torpedo your efforts:

http://blog.marketingtipsforauthors.com/2009/05/editing-is-marketing-boning-up-on-first.html

* The Four Os: a Four-Step Guide to Successful Blogging

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A seasoned blogger shares his tips for creating and maintaining a great blog:

http://www.problogger.net/archives/2011/04/12/the-four-os-a-four-step-guide-to-successful-blogging/